Profitable Media's™ team of expert marketers, designers, trainers and support staff are there for you every step of the way—helping you create full-cycle e-marketing campaigns that truly deliver.

We'll help you refine your online event marketing goals and recommend approaches to meet those objectives. We work with clients to develop cohesive campaigns, with branded communications—email promotions, newsletters, and online surveys, faxes and forms.

Planned event marketing means identifying key audiences (members, clients, board members, chapters, employees, volunteers, etc.), and creating targeted communications for each group of stakeholders.

Track results real-time and integrate tracking with the member/client information within your organization's database.

Profitable Media's™ event marketing services include:

Email Marketing

Unlike individual emails sent to small distribution groups using applications such as Outlook, broadcast emails are used for e-marketing/e-communications outreach efforts on a larger scale.

As such, these messages should be crafted carefully, be relevant to each group’s interests and elicit calls to action – for example, drive users to your Web site via hyperlinks, to learn more and request information. When emailing to distribution lists (versus a handful of people), HTML emails are the most visually effective and offer the ability to extend your brand.

Profitable Media™ will consult with you and create professionally designed, custom HTML templates for your review. These templates make plugging in content and sending broadcast emails easy, while also safeguarding the integrity of your brand through controlled design standards that ensure the highest deliverability rates possible.

After you approve designs, our programmers install these email templates into MagnetMail, the tool Profitable Media™ uses to send and track broadcast email. We then provide training and continued technical support.

Street Marketing

Street team marketing is a grass roots tactic used to gain face-to-face interaction with the public to raise awareness of a product, service or event. They are most often used by record companies, but have been gaining momentum in all sorts of industries.

There is often a lower cost involved to street team marketing over traditional print or media advertising, and many find it an excellent way to bridge the gap between the consumer and the company since, depending on the market, the best way to gain "street credibility" can be to actually be on the street.

Podcasts

What are podcasts?

Podcasts are a special type of RSS news feed. Instead of web pages of news, a podcast lists MP3 sound files made available to users through the web, via subscription to MP3 player consoles. A bonus of using this type of delivery (just like RSS delivery for your e-newsletters) is avoiding email spam issues.

How do podcasts work?

Profitable Media™ will produce and edit podcast MP3s for you. These can be audio segments of previously recorded Webinars or original programming, such as interviews with experts.

We’ll work together to create a series or individual files people can listen to on MP3 players or PCs/Macs.

When members/users subscribe to your podcast feed through the console (which we suggest branding with your logo) on your Web site, they receive alerts of new MP3s when they are added. These files can be automatically downloaded to subscribers' computers; when they synchronize their MP3 players, all new podcasts can be transferred to their devices.

e-Newsletters

What a difference electronic newsletters make versus printing! Your budget will thank you – the cost savings of printing, mailing and staff time, and the editor will be grateful not to have the cumbersome proofing process and stress of missing errors before going to press.

Profitable Media™ specializes in partnering with organizations to think through and implement an organizational strategy for e-content delivery. Our primary objective is to ensure clients’ e-newsletters have the proper branding, layout and functionality to engage recipients and properly communicate objectives for each message.

As your service partner, we will provide continuous guidance, professional design, custom programming, Web-based tools and support services.

Sponsorship Management

If your company decides that a sponsorship is an effective means of promotion, we can manage all of the logistics involved. Contract compliance, analysis of return on investment, hospitality management. all of these tasks can be overwhelming for a company to manage when they have so much else to keep track of. Let Profitable Media™ take on that load to let you focus on making your brand everything you want it to be.

Mobile Marketing

The mobile phone market is growing at an unprecedented rate worldwide with 1000 new customers every minute. Mobile marketing is a relatively new but powerful method of reaching the desirable Generation Y demographic, directly providing them with on-demand content through a technology they're comfortable using, most commonly text messaging.

The appeal of mobile marketing, especially to this demographic, is that it provides them with information in a distinctive channel, getting noticed above the saturated alternatives out there, while being a fairly passive sell allowing them to use the information as they choose.

Surveys & Forms

Engage stakeholders and get immediate feedback from recipients using RealMagnet surveys and forms, a robust tool that is fully integrated with RealMagnet for emailing and tracking.

In minutes, you can create fully branded e-surveys and forms, with the format of your choice for each question—checkboxes, radio buttons, rankings and/or constant sums. You can also take advantage of advanced features such as response editing, deadlines, response limits, custom confirmation pages and more.

Once the survey or form is ready to go, just send an email with a link to your survey or embed the actual survey or form in the email.

Product Sampling

One of the most effective ways to let consumers know about a new product or product line is to show it to them by giving them a free sample. We can help find the right place for such giveaways, design the right look for a booth and find eager and knowledgeable people to work there to entice the public.

Food, cosmetics, and magazines are all typical products that can be given away to help increase awareness, but we can often find creative ways to make product sampling a useful way to push your product, be it a new one or an existing one.

Field Marketing

Your customers and potential clients are being bombarded with an increasing array of marketing messages and offers from your competitors. To build both your business and market share, you need to make an impression. The most effective way is through face-to-face customer interaction. Our field marketing teams can be your representatives on the ground, helping you create brand awareness and a positive brand image.

College/University Marketing

College students make hundreds of first-time, independent buying decisions once they're away from the influence of home, and are one of the most ready-to-spend market segments out there.

Through our contacts and our wide array of methods, we effectively cater to the college and university market however your company requires. Profitable Media's™ comprehensive services and experience make us an ideal college and university marketing partner for all companies, large and small.

Let's talk today...

Profitable Media™ is ready to make your goals a profitable reality! Our expert staff would love to discuss your needs. We appreciate the opportunity to do business with you.

Please click the button below or call us at: (408) 596-4676