Our Product Launch Approach
Profitable Media™ has the experience needed to create a successful start for your products or services. An effectively planned and implemented product launch can be the difference between successful sales or slaughter. We help by building upon a strategy you’ve already developed, or creating a fully customized launch strategy from start to finish.
Pre-Launch Stage
Profitable Media™ utilizes our Pre-Launch Stage to create an early awareness and build a pre-launch list of early adopters through means of email and social networks. These early adopters are the key to ensuring everything is truly ready to go to market. We will leverage these early adopters test the launch marketing messaging and product positioning. We can uncover the questions and objections that we will need to address in selling process. Their feedback is one of the most important elements to guide and optimize the launch strategy.
During this phase some of the goals are to…
- Create Awareness
- Build a Strong Buzz
- Create Anticipation
- Build Email and Social Opt-In Lists
- Validate Launch Strategy
- Optimize and Tweak Launch Strategy
- Sales Copy / Sales Page Optimization from Feedback
- Marketing Message Optimization from Feedback
Launch Stage
This stage creates momentum around your product or service. We will utilize a strategy based on special offers and bonuses to develop scarcity driving the early adopters to make purchase decisions. We will also utilize social proof during the launch using case studies, real life documented results, videos, endorsements, interviews and various other methods.
We will utilize a highly choreographed delivery of email, social, video and various marketing channels to drive action during each sequence of the launch process.
These sequences will educate your prospects, build their anticipation and grow their interest and demand for your product or service. This all builds great momentum the moment we unlock the gates to your product or service causing a surge of sales and even more momentum.
We will also create private partner/affiliate launch sequences and custom tailor ad creatives for them to increase their adoption. These targeted mini campaigns can have dramatic results with their lists offering high conversion ratios building an even greater advocacy from the affiliate leading to additional mailings and promotion.
- Product Press Release
- Email Marketing Blast
- PPC Advertising
- Viral Marketing Campaign
- Sales, Support, & Service Training
Post-Launch Sequence
The Post-Launch Sequence continues driving demand. This sequence varies greatly based on launch strategy such as evergreen launches or limited time scarcity launches. Typically we continue to optimize the marketing messages by paying great attention to feedback and objections. All of the valuable insight gained from your market and launch is recycled into the post launch stage to make the offer more attractive. We also fuel growth and excitement by leveraging the growing momentum.
- Strategy adjustments based on objections and feedback
- Optimize the sales funnel for increased conversion
- Grow affiliate promotions and offer reciprocation as needed
- We will also strategize a re-launch for you as part of the overall planning
Let's talk today...
Profitable Media™ is ready to make your goals a profitable reality! Our expert staff would love to discuss your needs. We appreciate the opportunity to do business with you.
Please click the button below or call us at: (408) 596-4676
Product Launches
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