Having a good website is just the start. A good online marketing strategy can raise awareness.
We produce and execute cost effective online marketing campaigns that target your audience across multiple media channels. Our in-house experts closely monitor and analyse all activity and provide meaningful, useful reports that keep you informed throughout the campaign and beyond.
Search Engine Optimization (SEO)
SEO aims to improve your ranking in search engine results, and therefore the visibility of your site and the amount of traffic it receives. Effective SEO takes patience and planning, but the prize is targeted exposure for relatively modest cost.
Onsite SEO
Working from your digital strategy, our SEO team will identify the most important keywords for your online presence, and make sure they're woven into the fabric of your site so visitors can find you across all the major search engines not just Google.
Offsite SEO
Offsite SEO refers to search engine Optimization activity that is not performed on your own website or page, and is therefore termed 'offsite'.
We can create targeted, relevant links to your website which proves to search engines that your site is trustworthy and a valuable source of information, therefore improving your natural search ranking.
Pay-per-click advertising (PPC)
PPC allows you to 'buy' traffic with online advertisements shown to web users when they search for relevant terms.
As with SEO, we'll use your digital strategy to guide decisions about keywords, budgets and targeting to ensure you get optimum exposure and ROI from your campaigns.
Our Google AdWords qualified professionals will optimise and manage all activity in parallel to your business activities, ensuring your products, services and offers are relevant and up to date.
Email Marketing
Effective messaging is critical for any business. Now more than ever, e-mail is playing a pivotal role in modern communication strategies.
Email communication is proven to be extremely effective for both customer retention and acquisition. We provide our clients with highly targeted campaigns, robust development and state-of-the-art tracking.
Our rigorous testing ensures that your email will look the same no matter what email client or computer is used to view it.
Nothing can be taken for granted in today's spam-polluted email networks, with increasingly strict rules set down by the major service providers. To make sure every shot hits its target, we regularly maintain our servers, check blacklists and carry out comprehensive testing.
Display/Banner Advertising
A well structured, targeted banner campaign provides the ideal opportunity for brands to deliver a creative message to attract new users to their website.
We provide our clients with a fully managed service across the whole project lifecycle, focusing firmly on your business objectives and target audience from the outset. If you already have your strategy and media partners in place, we are more than happy to supply the creative!
The use of rich media can harness and enhance the overall brand experience. Rich formats such as overlays, expandable banners and streamed video create impact and can entertain the user, providing them with a valuable brand experience without necessarily leaving the site they have visited.
SMS/MMS Marketing
If you are looking for a marketing platform that offers reach, ease of entry, targeting and interactivity, then text marketing has it all.
The mobile advertising campaigns that perform best are those with a direct and simple call to action. Relevance is essential - relevant ads are effective and memorable, especially when inserted into opt-in content.
It is important to understand the numerous ways you can target your audience using SMS, including targeting by carrier and consumer interest. Consider the social, financial and technical capabilities of the audience you want to reach, and target accordingly. If you consider only one of these dimensions, your advertising will be wasted on users who either can't use your product or can't hear your message.
SMS advertising offers businesses the ability to target specific consumer segments with offers. The more relevant the campaign is, the better the ad performance. Writing 'one size fits all' ad copy is one of the most common reasons for poor campaign performance.
Social Media Marketing
Good use of social media can deliver valuable insights into consumer behaviour, allowing businesses and organisations to build stronger relationships and improve customer service.
When using social media to market your products and services it's important to have a solid strategy from the outset - Lack of planning can be expensive and embarrassing!
Our social media services can help you:
- Indentify and chart online communities
- Develop relevant, targeted content for each social media channel
- Plan effective, integrated communication strategies
- Ensure risks and reputation are effectively managed
- Understand, measure and rationalise, results and dialogue
- Build stronger more transparent relationships
Let's talk today...
Profitable Media™ is ready to make your goals a profitable reality! Our expert staff would love to discuss your needs. We appreciate the opportunity to do business with you.
Please click the button below or call us at: (408) 596-4676
