Membership Landing Page Optimization Tips

Create A Membership Landing Page That Converts

We have talked before about attracting the right people to your membership site, but the truth is that there’s a big leap from just getting them there and convincing them to sign up. More than any other type, a membership landing page lives and dies by its ability to make a convincing argument.  

You may find that even when you bring a lot of traffic on your platform, only a fraction of those visitors become members.

The whole marketing funnel could run smoothly but fail where it matters most: convincing a prospect to trust you and your brand and join your membership site. This could be easily solved by having a well-designed and impactful membership landing page. Yet, in our experience helping clients improve their membership landing pages, we find that more often than not they are just filled with copy that’s been recycled from other advertising material.

Today we will run through a few essential tips to know so you can increase trust and get more conversions for your membership landing page. Let’s get right into it!

  4 Conversion Optimization Tips For A Successful Membership Landing Page

Clean and Purposeful design

Keep your copy clean. Resist the urge to put up a wall of text explaining all the nitty-gritty details of your business. Make all the relevant information available in an easy-to-follow and elegant style, highlighting key features and using the layout to your advantage. Whether they are cold leads coming to the page through ads, organic traffic from search engines, or nurtured leads sent over from email campaigns, this is your last chance, the place where you will make your final stand.

After reading the contents of this page, people decide if they will join or not, and you have the power to design this experience for them, so make it memorable!

You can offer a discount or a bonus mini-course, basically anything to make a person think “This is a special offer. I should seriously consider it since tomorrow it might not be there.”

Countdown timers also work great for this. Put them at the beginning and the end of your membership landing page so people are aware of the offer as they scroll through and get a reminder when they finish to solidify the decision they’ve come to.

Remove navigation bars and menus – you don’t want people wandering around your site and away from the landing page, so take away that option right from the start to remove any distractions and keep the focus on the message. Those menus can take up almost a third of the screen with some site designs, potentially shifting attention from your pitch at the most crucial moment.

The general layout should look something like this, starting from the top of the page:

  1. Express Your Unique Selling Proposition & Add a CTA
  2. Follow with pain points, helping readers match their issue with one from your list, making them invested in what you have to say next
  3. Show them how becoming members can be the solution to their problem.

This is the core layout, but the rest of the page can (and should!) be further filled out with a combination of extra CTAs, testimonials, potential benefits of signing up, price tables, videos, etc. Let’s get a little more in-depth on some of these elements since they can leave a great impression when used correctly! 

Membership Landing Page Testimonials

Think how much sway the reviews of others hold on your decision to buy a book or watch a movie. Perhaps you have, at one point, thought something along the lines of “This person says this book reminds them of Stephen King’s novels? Well, that’s exactly what I was looking for. Let’s give it a shot!” They can also offer social proof and increase the perceived value of your products.

If written properly, they can be yet another place to highlight your company’s strengths and the benefits it can bring to others. Display them one at a time and let people scroll through them to discover more, so you don’t clutter the page by showing all of them at the same time. Testimonials will also strengthen SEO efforts since they are usually written the same way people search online for solutions to their problems.

Sign-up Buttons and CTAs

Keep all calls to action short, relevant, impactful, and try to mention a pain point if possible (e.g. if you offer a yoga course, you might write “Get your flexibility back!”)

Everything on a membership landing page should be meant to urge people to do one thing – click that button and sign-up. As such, make sure it is prominently displayed and clear to see. Sometimes, a person may not need to reach the end of the page to be convinced to join, so consider the possibility of having multiple buttons throughout. 

Use pictures & videos

A photograph is worth a thousand words, and for our aim of getting people to understand (as quickly and efficiently as possible) the value of signing up to your site, you should take advantage of well-placed and relevant pictures to get important points across in a clear manner. 

In much the same way, videos are not only an alternative for visual learners to gather information on your offer but a way to get in front of the potential subscribers, letting them see you and establishing yourself as a part of the brand, and educating them yourself on your products in a distilled and easy-to-consume format.

Final words on Creating a Great Membership Landing Page

The most important takeaway here can be summed up with the classic line “It’s not how you start, it’s how you finish”. All the excitement and trust you’ve built with a prospect won’t mean a thing if your membership landing page isn’t able to finish the job and convince them to become a member, so take the time to make sure it doesn’t diminish what the rest of the sales funnel accomplished. Instead, build upon it and grow your membership community! 

If you don’t already have a membership site, but want to get started on the right foot, we highly recommend MemberMouse!

And don’t worry, we know that implementing all of the tips above can seem daunting and easy to put off, especially when you don’t have the time or technical know-how, which is why we would be more than happy to have a chat with you about taking care of all of your landing page needs! 

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Vlad Popirda

MARKETING SPECIALIST

If you’ve been swayed, convinced, or otherwise persuaded by the writing on our page or in some of our emails, chances are Vlad was the man behind it.

Be it Social Media Management, Marketing Strategy, PPC Ads, or Copywriting, you can rely on him to get the job done.

With a Bachelor’s in Marketing and a Master’s in Advertising, his life’s work is to leave this world better than he found it, and he aims to achieve that by putting his talents in the service of the right people and helping businesses make a difference in the world.

Outside of working hours, you may find him singing Britney Spears songs at karaoke nights, or exercising his creativity in varied ways, such as playing chess, designing board games, playing guitar, or playing Dungeons & Dragons with his mates.

Alisa Villanueva

ACCOUNT MANAGER

Alisa is the glue that brings all the parts of our operation together. The one always keeping an eye on the bigger picture. The person that makes sure that it all works smoothly and on schedule, giving everything an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

While juggling her different tasks (Project Management, Web Design, Quality Control, Customer Service), one thing never changes: she will use her artistic sense to make a project unique and she will hear out the person she is working with, understanding their needs and wishes while integrating and tying them all together to create an outstanding final product.

When she’s not tuned in to her work, you’ll find Alisa taking ordinary things and making them beautiful. In her artistic endeavors she explores many different mediums of expression, like painting, ceramics, dance, and cooking. Among these, her dancing stands out, as she is part of a salsa dance performance team, doing gigs both locally and nationally.

Her dream is to travel and explore different cultures, which she is always doing from home by cooking and trying out various cuisines from around the world.
Short Excerpt:
Alisa is the one that makes things work smoothly and on schedule, giving everything she does an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

Zach Warshawsky

CHIEF OPERATING OFFICER

Zach manages the operational side of our business and coordinates all the work done by our team. He designs technical architecture and always keeps an eye towards the future, making sure his solutions are scalable. He applies his skills in all sorts of fields, such as Project and Team Management, Sales Funnels, Web Technology, Split Testing, Automation and CRM.

If there’s one trait he shares with Henry, it’s passionate problem-solving. Although he has been working for over 25 years in Sales, Marketing, Management, Team Building and Customer Service, perhaps his relevant business credentials start even earlier. At 15, he started a business selling and installing car stereo systems before he even had a driver’s license. Armed with a reseller’s permit and a passion for business, he started down the path of entrepreneurship and hasn’t looked back since.

With four amazing children and a wonderful wife in his life, his goal is set: provide the best possible life for them that he can. To that end, he works hard on helping clients scale their businesses through the use of cutting edge digital marketing tools.

His weapon of choice on this quest is not a coincidence, for his knowledge of technology is certainly top-notch. This can sometimes be a blessing and a curse however, when the Apple Genius Bar can’t solve a friend’s problem, it’s Zach’s phone that gets lit up.

To unwind, he spends time with his children, goes on weekly dates with his wife and is passionate about crafting culinary art… he unwinds and loves creating amazing home-cooked meals for his friends and family!

Henry Hamamjy

CHIEF EXECUTIVE OFFICER

One of the two men that started it all, Henry has a knack for judging character and managing the internal structure of our team. The go-to guy for when business owners hit a roadblock, he is well known for offering unique, scalable solutions to any issue that presents itself. 

With a background in Sales, Marketing, Management, People Development and Leadership, he puts it all to good use in the service of his clients and fellow team members, helping them better themselves. 

He’s a born problem-solver, breaking any seemingly impossible task into achievable actionable items.  He has successfully helped dozens of businesses expand to the 7-8 figure level, by designing and implementing extensible, supportive and responsive infrastructure that his clients could then leverage to their fullest advantage. 

At work, he loves helping our customers make their dreams a reality, taking businesses to the next step of success, guiding them all the while. Outside of work, he enjoys a good meal with friends and a nice Napa Valley Cabernet Sauvignon. He also likes travelling with his family and exploring different cultures and finding out more about our world. Having dreamt of becoming a soccer player when he grew up, he has since traded that sport for another, namely golf, which he partakes in whenever he gets the chance.

Little known fact, he won the Atomic Spicy Food Competition when most of the people quit after just a couple of bites. Scientists have yet to come up with an explanation.