Use Advanced Targeting With OptinMonster

OptinMonster’s Advanced Visitor Targeting Rules

Get The Right Message To The Right Person At The Right Time

In terms of sales funnel optimization, we at Profitable Media understand there is truly no more important goal than getting the right message in front of the right person at the right time. Every decision you make – from the frequency at which you make contact with a lead to the type of content you’re creating to when you choose to reach out to someone – will all be dictated from this one single point of origin.

At the same time, it’s equally important to remember that all of your visitors are unique – the “right message” and “right time” for one person may be woefully inadequate for the next, which is why a “one size fits all” approach to sales funnel optimization just won’t do. You essentially need to create a personalized sales funnel for every lead to help create the most organic and rewarding experience possible – yet at the same time, you can’t really be expected to devote all of your time to this each month because if you did, you’d never be able to do anything else!

These are all some of the many reasons why we are so excited to tell you about the new advanced visitor targeting features that OptinMonster has recently rolled out. They now allow you to automate a process that previously required a great deal of time and effort, both guaranteeing the results you need and freeing up more hours in your day to focus more on the parts of your business that matter the most.

What Is OptinMonster you ask?

At its core, OptinMonster is an industry leading customer acquisition and lead generation solution for businesses of all sizes. Originally launched in 2013, what began as a powerful enterprise-level technology to help businesses grow both their customer bases and their revenue, has quickly transitioned into one of the leading solutions of its type available on the market today.

New Advanced Visitor Targeting: What You Need to Know

Over the last few months, OptinMonster rolled out a new series of rules dubbed “New vs. Returning Visitors” that are specifically intended to allow a business to both compartmentalize new and existing customers and show different targeted messages to different people depending on what the situation requires.

When someone visits your website for the first time, you obviously want to make the best first impression you can – which normally involves an overview of your products or services, why your brand can solve their problems and pain points, etc. Returning visitors already know this and now you can choose to display different messages, like more specific calls to action or links to your Facebook page and other social media channels.

This can also be a perfect opportunity to reward loyal members of your audience who continue to check in for regular updates to your products or services. If OptinMonster detects that a particular visitor has been to your site before, you could theoretically display a special promotion or coupon to provide deeper motivation to make a sale.

Another major benefit of the OptinMonster “New vs. Returning Visitor” targeting is that it doesn’t require browser cookies to operate – everything is handled from the backend of the website itself! Even if a returning user has cleared their browser cache in between their first visit and this one, they’ll still see the precise message you want them to see when you want them to see it.

Additional New Features

Another new feature recently rolled out across the OptinMonster is called the “AdBlock Detection Rule,” which does exactly what it sounds like. More and more Internet users are installing ad blocking software every day, which can certainly be problematic if you earn revenue via third party advertising.

With OptinMonster’s new AdBlock rule, your website can send targeted messages to visitors using popular software options like AdBlock and uBlock Origin. This messaging doesn’t have to be invasive – by default, it involves a brief overview of why ad blocking software harms websites like yours and also includes a polite request to “whitelist” your domain. Studies have shown that if visitors previously enjoyed the content on your website, they are typically happy to turn off their ad blocker and make an exception – provided that you ask them nicely. Now, thanks to OptinMonster, you can do exactly that automatically on a case-by-case basis.

These are just a few of examples of new OptinMonster features that make it easier and more efficient to capture high quality leads at every stage of a customer’s journey, regardless of the shape that journey happens to be taking today.  Check out their website to learn more about what OptinMonster can do for your business.

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Camilla | Marketing Specialist

Camilla works hard to ensure that the Marketing strategies and executions are on point and data-driven, not only for our clients but internally at Profitable Media as well. She’s been coming up with innovative ways to reach and engage audiences for over 8 years.

Camilla B. <br><span>Digital Marketing Specialist </span>

Camilla B.
Digital Marketing Specialist

Camilla works hard to ensure that the Marketing strategies and executions are on point and data-driven, not only for our clients but internally at Profitable Media as well. She’s been coming up with innovative ways to reach and engage audiences for over 8 years.

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Vlad P. Marketing Specialist at Profitable Media, LLC

Vlad Popirda


If you’ve been swayed, convinced, or otherwise persuaded by the writing on our page or in some of our emails, chances are Vlad was the man behind it.

Be it Social Media Management, Marketing Strategy, PPC Ads, or Copywriting, you can rely on him to get the job done.

With a Bachelor’s in Marketing and a Master’s in Advertising, his life’s work is to leave this world better than he found it, and he aims to achieve that by putting his talents in the service of the right people and helping businesses make a difference in the world.

Outside of working hours, you may find him singing Britney Spears songs at karaoke nights, or exercising his creativity in varied ways, such as playing chess, designing board games, playing guitar, or playing Dungeons & Dragons with his mates.

Alisa Villanueva Account Manager at Profitable Media, LLC

Alisa Villanueva


Alisa is the glue that brings all the parts of our operation together. The one always keeping an eye on the bigger picture. The person that makes sure that it all works smoothly and on schedule, giving everything an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

While juggling her different tasks (Project Management, Web Design, Quality Control, Customer Service), one thing never changes: she will use her artistic sense to make a project unique and she will hear out the person she is working with, understanding their needs and wishes while integrating and tying them all together to create an outstanding final product.

When she’s not tuned in to her work, you’ll find Alisa taking ordinary things and making them beautiful. In her artistic endeavors she explores many different mediums of expression, like painting, ceramics, dance, and cooking. Among these, her dancing stands out, as she is part of a salsa dance performance team, doing gigs both locally and nationally.

Her dream is to travel and explore different cultures, which she is always doing from home by cooking and trying out various cuisines from around the world.
Short Excerpt:
Alisa is the one that makes things work smoothly and on schedule, giving everything she does an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

Zach Warshawsky Chief Operations Officer at Profitable Media, LLC

Zach Warshawsky


Zach manages the operational side of our business and coordinates all the work done by our team. He designs technical architecture and always keeps an eye towards the future, making sure his solutions are scalable. He applies his skills in all sorts of fields, such as Project and Team Management, Sales Funnels, Web Technology, Split Testing, Automation and CRM.

If there’s one trait he shares with Henry, it’s passionate problem-solving. Although he has been working for over 25 years in Sales, Marketing, Management, Team Building and Customer Service, perhaps his relevant business credentials start even earlier. At 15, he started a business selling and installing car stereo systems before he even had a driver’s license. Armed with a reseller’s permit and a passion for business, he started down the path of entrepreneurship and hasn’t looked back since.

With four amazing children and a wonderful wife in his life, his goal is set: provide the best possible life for them that he can. To that end, he works hard on helping clients scale their businesses through the use of cutting edge digital marketing tools.

His weapon of choice on this quest is not a coincidence, for his knowledge of technology is certainly top-notch. This can sometimes be a blessing and a curse however, when the Apple Genius Bar can’t solve a friend’s problem, it’s Zach’s phone that gets lit up.

To unwind, he spends time with his children, goes on weekly dates with his wife and is passionate about crafting culinary art… he unwinds and loves creating amazing home-cooked meals for his friends and family!

Henry Hamamjy Chief Executive Officer at Profitable Media, LLC

Henry Hamamjy


One of the two men that started it all, Henry has a knack for judging character and managing the internal structure of our team. The go-to guy for when business owners hit a roadblock, he is well known for offering unique, scalable solutions to any issue that presents itself. 

With a background in Sales, Marketing, Management, People Development and Leadership, he puts it all to good use in the service of his clients and fellow team members, helping them better themselves. 

He’s a born problem-solver, breaking any seemingly impossible task into achievable actionable items.  He has successfully helped dozens of businesses expand to the 7-8 figure level, by designing and implementing extensible, supportive and responsive infrastructure that his clients could then leverage to their fullest advantage. 

At work, he loves helping our customers make their dreams a reality, taking businesses to the next step of success, guiding them all the while. Outside of work, he enjoys a good meal with friends and a nice Napa Valley Cabernet Sauvignon. He also likes travelling with his family and exploring different cultures and finding out more about our world. Having dreamt of becoming a soccer player when he grew up, he has since traded that sport for another, namely golf, which he partakes in whenever he gets the chance.

Little known fact, he won the Atomic Spicy Food Competition when most of the people quit after just a couple of bites. Scientists have yet to come up with an explanation.