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Business Growth Insights for Marketers and Founders

Explore actionable insights designed to support marketers, founders, and growth teams in scaling online performance. This blog offers evidence-based tactics, industry trends, and operational best practices from SEO and conversion optimization to audience acquisition and analytics. With expert-curated articles and real case examples, the content helps you make strategic decisions that drive growth and strengthen your digital presence.

Recent blog posts

The latest articles published by our team.

Five channels for selling digital products: marketplace, link-in-bio storefront, digital storefront, course platform and your own checkout.
  • 16 min read

Where to Sell Digital Products in 2026, and When to Switch

You probably picked your platform when you had a handful of buyers. As your sales grow, the percentage it takes from every sale starts to cost more than a flat monthly plan, and your buyer list may still belong to the platform. Here is where to sell digital products at each stage of growth, and when to move to your own checkout.

Sales Funnel Optimization Tech Tools/Software
Diagram of Clay's waterfall enrichment, showing a record falling through a chain of data providers and stopping at the first confident match.
  • 11 min read

Clay for GTM Engineering: Features, Limits and Pricing

A review of Clay for GTM engineering. What waterfall enrichment does well, what the Free, Launch, Growth and Enterprise tiers cost, and the three jobs Clay does not do at any tier.

Marketing Automation Tech Tools/Software

All blog posts

Browse articles by topic including Shopify, CRM, funnels, ecommerce, and email marketing.

Five channels for selling digital products: marketplace, link-in-bio storefront, digital storefront, course platform and your own checkout.
  • 16 min read

Where to Sell Digital Products in 2026, and When to Switch

You probably picked your platform when you had a handful of buyers. As your sales grow, the percentage it takes from every sale starts to cost more than a flat monthly plan, and your buyer list may still belong to the platform. Here is where to sell digital products at each stage of growth, and when to move to your own checkout.

Sales Funnel Optimization Tech Tools/Software
Diagram of Clay's waterfall enrichment, showing a record falling through a chain of data providers and stopping at the first confident match.
  • 11 min read

Clay for GTM Engineering: Features, Limits and Pricing

A review of Clay for GTM engineering. What waterfall enrichment does well, what the Free, Launch, Growth and Enterprise tiers cost, and the three jobs Clay does not do at any tier.

Marketing Automation Tech Tools/Software
Three routes to getting GTM engineering done: an in-house hire, a GTM engineering agency, or a lead generation agency, with the condition that suits each.
  • 10 min read

GTM Engineering Agency vs. In-House vs. Lead Gen

There are three ways to get GTM engineering done: hire in-house, hire a GTM engineering agency, or hire a lead gen agency because the problem is pipeline, not systems. This guide compares all three on cost, speed, stack breadth and who owns the build at the end.

Marketing Automation Marketing Strategy
What Is GTM Engineering? A Practitioner's Definition
  • 13 min read

What Is GTM Engineering? A Practitioner’s Definition

GTM engineering is the practice of building and operating the systems a go-to-market team runs on: the CRM architecture, the data flows between platforms, the automations, and the tracking that tells you what actually happened. A GTM engineer is the person who builds those systems. Profitable Media has been building revenue infrastructure for ecommerce, DTC and direct-response businesses since 2008. The term is new. US search volume for it only starts registering in January 2025. Our work is not.

Analytics and Tracking Marketing Automation
Thinkific review: a hosted course platform showing a curriculum with lessons and a locked module.
  • 12 min read

Thinkific Review 2026: What Each Tier Actually Gates

Thinkific is a hosted platform for selling and delivering online courses, priced at $40 to $164 a month on annual billing. Its transaction fee is the standard 2.9% plus 30 cents card rate, so Thinkific takes no cut on top of it. The catch: all three self-serve plans hold the same 10,000 students, and the API and webhooks you need to measure ad spend only start on the $164 Grow plan.

Membership Sites Tech Tools/Software
MemberMouse review: a WordPress membership plugin that gates site content and stores member data on your own server.
  • 11 min read

MemberMouse Review 2026: WordPress Membership

MemberMouse is a WordPress plugin for running memberships, courses and digital products on a site you already own. Three plans, billed annually: Basic at $149.50, Plus at $249.50, Pro at $349.50.Your member and order data sits in your own database, and its plan does not cap how many members you have. The catch: every one of those is a first-year price that doubles at renewal, to $299, $499 and $699.

Membership Sites Tech Tools/Software

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Vlad P. Marketing Specialist at Profitable Media, LLC

Vlad Popirda

MARKETING SPECIALIST

If you’ve been swayed, convinced, or otherwise persuaded by the writing on our page or in some of our emails, chances are Vlad was the man behind it.

Be it Social Media Management, Marketing Strategy, PPC Ads, or Copywriting, you can rely on him to get the job done.

With a Bachelor’s in Marketing and a Master’s in Advertising, his life’s work is to leave this world better than he found it, and he aims to achieve that by putting his talents in the service of the right people and helping businesses make a difference in the world.

Outside of working hours, you may find him singing Britney Spears songs at karaoke nights, or exercising his creativity in varied ways, such as playing chess, designing board games, playing guitar, or playing Dungeons & Dragons with his mates.

Alisa Villanueva Account Manager at Profitable Media, LLC

Alisa Villanueva

ACCOUNT MANAGER

Alisa is the glue that brings all the parts of our operation together. The one always keeping an eye on the bigger picture. The person that makes sure that it all works smoothly and on schedule, giving everything an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

While juggling her different tasks (Project Management, Web Design, Quality Control, Customer Service), one thing never changes: she will use her artistic sense to make a project unique and she will hear out the person she is working with, understanding their needs and wishes while integrating and tying them all together to create an outstanding final product.

When she’s not tuned in to her work, you’ll find Alisa taking ordinary things and making them beautiful. In her artistic endeavors she explores many different mediums of expression, like painting, ceramics, dance, and cooking. Among these, her dancing stands out, as she is part of a salsa dance performance team, doing gigs both locally and nationally.

Her dream is to travel and explore different cultures, which she is always doing from home by cooking and trying out various cuisines from around the world.
Short Excerpt:
Alisa is the one that makes things work smoothly and on schedule, giving everything she does an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

Zach Warshawsky Chief Operations Officer at Profitable Media, LLC

Zach Warshawsky

CHIEF OPERATING OFFICER

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Zach manages the operational side of our business and coordinates all the work done by our team. He designs technical architecture and always keeps an eye towards the future, making sure his solutions are scalable. He applies his skills in all sorts of fields, such as Project and Team Management, Sales Funnels, Web Technology, Split Testing, Automation and CRM.

If there’s one trait he shares with Henry, it’s passionate problem-solving. Although he has been working for over 25 years in Sales, Marketing, Management, Team Building and Customer Service, perhaps his relevant business credentials start even earlier. At 15, he started a business selling and installing car stereo systems before he even had a driver’s license. Armed with a reseller’s permit and a passion for business, he started down the path of entrepreneurship and hasn’t looked back since.

With four amazing children and a wonderful wife in his life, his goal is set: provide the best possible life for them that he can. To that end, he works hard on helping clients scale their businesses through the use of cutting edge digital marketing tools.

His weapon of choice on this quest is not a coincidence, for his knowledge of technology is certainly top-notch. This can sometimes be a blessing and a curse however, when the Apple Genius Bar can’t solve a friend’s problem, it’s Zach’s phone that gets lit up.

To unwind, he spends time with his children, goes on weekly dates with his wife and is passionate about crafting culinary art… he unwinds and loves creating amazing home-cooked meals for his friends and family!

Henry Hamamjy Chief Executive Officer at Profitable Media, LLC

Henry Hamamjy

CHIEF EXECUTIVE OFFICER

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One of the two men that started it all, Henry has a knack for judging character and managing the internal structure of our team. The go-to guy for when business owners hit a roadblock, he is well known for offering unique, scalable solutions to any issue that presents itself. 

With a background in Sales, Marketing, Management, People Development and Leadership, he puts it all to good use in the service of his clients and fellow team members, helping them better themselves. 

He’s a born problem-solver, breaking any seemingly impossible task into achievable actionable items.  He has successfully helped dozens of businesses expand to the 7-8 figure level, by designing and implementing extensible, supportive and responsive infrastructure that his clients could then leverage to their fullest advantage. 

At work, he loves helping our customers make their dreams a reality, taking businesses to the next step of success, guiding them all the while. Outside of work, he enjoys a good meal with friends and a nice Napa Valley Cabernet Sauvignon. He also likes travelling with his family and exploring different cultures and finding out more about our world. Having dreamt of becoming a soccer player when he grew up, he has since traded that sport for another, namely golf, which he partakes in whenever he gets the chance.

Little known fact, he won the Atomic Spicy Food Competition when most of the people quit after just a couple of bites. Scientists have yet to come up with an explanation.