Trust-based marketing is the cornerstone of building a loyal customer base. It’s all about earning your customer’s trust and creating a relationship based on transparency, honesty, and exceptional service. By implementing trust-based marketing strategies, you can differentiate your brand from the competition, and achieve customer loyalty. From providing valuable content to being responsive to customer needs, trust-based marketing is a vital component of any successful marketing and sales strategy. It’s no secret that marketing and

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The Gmail Promotions Tab tends to get mixed reviews— some people hate it, some love it, and some just love to hate it. One thing is for certain— not many sales reps and marketers are huge fans, and they constantly wonder how to stop emails from going to promotions Whenever businesses send an email to their customers, they are never sure whether it will arrive in the Primary tab or land in Promotions, where it

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Profitable Media 2022 Recap

Introduction As we approach the end of 2022, it’s time to take a look back at the year and reflect on our place in the world of marketing and marketing technology. It’s been a remarkable year, with companies continuing to adapt to the changing landscape and the growing importance of digital marketing. From the rise of artificial intelligence and machine learning to the growing importance of data privacy and security, the industry has had many

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Get Started With Facebook Collaborative Ads

Facebook collaborative ads are a way of connecting brands with retailers, with the prime goal of fostering efficient and performance-oriented partnerships that benefit both parties. They were originally named “Collaborative Performance Advertising Solutions (CPAS)”, but they were rebranded in 2019 into the shorter, more compact and straightforward “Collaborative Ads”. They have since been used as a powerful tool for brands and online merchants to work together and grow their respective businesses faster and more reliably.

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How To Use Long-Tail Keywords To Improve Your SEO

Here’s a quick guide that contains all you need to know to get started with long tail keyword research as part of your SEO strategy. Making the most of your keywords is something of fine art. On one hand, you want to show up on as many searches as possible. On the other hand, you really just want to show up on only relevant searches that have more chances of getting you a sale. Besides,

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How To Master Youtube Channel Customization

In a world where billions of hours of video content are being uploaded and watched daily, proper YouTube channel customization can help you stand out and thrive. Adapting to the shifting landscape while complying with YouTube b2b marketing best practices is going to be the key to maintaining a dominant presence in the market.  YouTube, the second most visited website in the world, has recently announced changes to the channel homepage that will help businesses

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Boost conversions with these usability testing tips

UX in digital marketing can be very powerful. By learning how real users interact with your websites, you can tweak and streamline the process to increase conversion rates! Today we are going to give you our best usability testing tips to make the whole process smoother and more effective!  All the UI/UX design tips in the world won’t weigh as much as the data gathered from real user testing.  If done right, usability testing can: 

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the top 3 Google SEO tools that you should be using

SEO tools from Google are something that you can’t afford to overlook. After all, the company decides its own algorithm, and it has a vested interest in seeing your business succeed. At its core, the search engine is a middleman, putting people in touch with whatever they are looking for. If people find that the page put in front of them provides some sort of value, they are much more likely to rate that particular search

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Optimize your Display Ads For Maximum Conversions

Here’s all you need to know about creating your very own display ad strategy to attract the right audience and scale your business. A solid display ad strategy is a must-have in the digital marketing space. In most definitions of display ads that you will find, there will likely be a clause on getting an audience to take a specific action. That is the center point of display ads. Otherwise, they would be little more

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Google's Content Update

The latest Google SEO news has set a few tongues wagging. As a nod to its ever-vigilant, ever-improving stance, the new helpful content update has set out to make the search for relevant content online a quick, straightforward and efficient experience.  There is nothing more frustrating than going online to obtain some information and being lured in by the appearance of straightforward facts, only to realize a few minutes after clicking on the website and scrolling

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