Increase your chances of success in the Facebook ads auction

Have you ever wondered what makes Facebook favor certain ads over others, rewarding them with lower CPCs and higher reach? It all comes down to how the Facebook ad auction works. Once you learn the mechanisms, you can implement improvements that will make the platform favor your ads instead of your competitors.  First of all, this is not like a traditional auction where the highest bidder wins the prize (and the prize, in this case,

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Marketing Data Visualization

Sir Francis Bacon made the infamous statement in 1597, “Knowledge is power.” Four decades later, as big data provides organizations with invaluable insights, this saying still stands tall. Business leaders must make important daily choices that will affect their company’s performance. The ramifications of some of these choices can significantly affect the company’s bottom line. Thankfully, in today’s digital age, big data has taken the reins and given executives the tools they need to make more

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TikTok Affiliate Program For Businesses

In the digital playground of social media, TikTok is no longer just the new kid on the block. It’s a fast-growing contender in the e-commerce arena, with its game-changing affiliate plan catching the eyes of businesses and creators alike.  The app, which boasts a staggering 1 billion monthly active users, is not just about viral dances and catchy tunes anymore. It’s testing a new path in affiliate marketing, a move that could potentially revolutionize how

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the psychology of color

If there’s one thing you’d remember from walking down the cereal aisle, it’s the colorful packaging popping from every shelf, each one vying for your attention. The vibrant blues, fiery reds, calming greens – they’re all deliberately chosen. It’s not just happenstance. Indeed, the psychology of colors is a strong tool in marketing, particularly in e-commerce. In fact, according to a study, color psychology can influence 85% of customers’ purchasing decisions. Fascinating, isn’t it? As

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optimize UX using backend development

Back-end development might be out of sight for users, but it’s like an engine powering the performance, features, and flexibility of a digital platform. It’s the back-end that keeps the front-end show running without a hitch, helping businesses provide a user experience that’s not just engaging and user-friendly, but also dependable and swift. This interaction doesn’t often make it to mainstream marketing talks. But, understanding and harnessing the role of back-end development in creating a

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Ways to improve website speed

Your website speed is probably the first thing your visitors experience. And that first impression can make or break your users’ perceptions about your business or brand. We live in a fast-paced digital world where people want quick, instant solutions. We just hate to wait. Don’t we? Especially when it comes to finding solutions and answers online.  You invest a lot in website and content development as a business owner. You can’t let poor page

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Fuel Your Ecommerce Business With AI Featured

Artificial Intelligence is everywhere. Isn’t it? Over the last couple of years, we have seen a dramatic increase in the use of AI. From independent contractors and employees to marketers and large companies, everyone is trying hard to wrap their heads around this ongoing tech revolution. AI in e-commerce isn’t an exception when it comes to navigating business growth in 2023 and beyond.  AI technologies are making it easier than ever before for companies to

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Apply Landing Page Optimization Strategies

So, you’ve created some landing pages and invested a lot into the content and development process. After spending all that time and money, you deserve the best results. However, sometimes, your landing pages fail to attract visitors or convert visitors into leads and sales. If this is the case, something can be wrong or missing from your overall landing page optimization efforts.  You probably run several digital marketing campaigns: Google Ads, social media, email, SEO,

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Millions of websites exist on the internet today, but not all of them get the desired traffic and views. There can be many reasons why a website performs poorly. Fortunately, there are many free website optimization tools available online to help them. You can use these tools to optimize every element of your site. Moreover, it will also benefit your SEO and paid advertisement campaigns. Let’s start! Here’s Why You Need A Website Audit Website

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Protect your Brand's reputation

Online reputation management (ORM) can make or break a brand. How? Imagine this: your brand has a stellar product, a dedicated team, and a strong mission. But in today’s age of social media and online reviews, one negative comment can ruin your reputation.  In this post, we’ll reveal advanced tactics for online reputation management that will keep your brand on top, no matter what the internet throws your way. By learning and using these techniques,

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Vlad P. Marketing Specialist at Profitable Media, LLC

Vlad Popirda


If you’ve been swayed, convinced, or otherwise persuaded by the writing on our page or in some of our emails, chances are Vlad was the man behind it.

Be it Social Media Management, Marketing Strategy, PPC Ads, or Copywriting, you can rely on him to get the job done.

With a Bachelor’s in Marketing and a Master’s in Advertising, his life’s work is to leave this world better than he found it, and he aims to achieve that by putting his talents in the service of the right people and helping businesses make a difference in the world.

Outside of working hours, you may find him singing Britney Spears songs at karaoke nights, or exercising his creativity in varied ways, such as playing chess, designing board games, playing guitar, or playing Dungeons & Dragons with his mates.

Alisa Villanueva Account Manager at Profitable Media, LLC

Alisa Villanueva


Alisa is the glue that brings all the parts of our operation together. The one always keeping an eye on the bigger picture. The person that makes sure that it all works smoothly and on schedule, giving everything an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

While juggling her different tasks (Project Management, Web Design, Quality Control, Customer Service), one thing never changes: she will use her artistic sense to make a project unique and she will hear out the person she is working with, understanding their needs and wishes while integrating and tying them all together to create an outstanding final product.

When she’s not tuned in to her work, you’ll find Alisa taking ordinary things and making them beautiful. In her artistic endeavors she explores many different mediums of expression, like painting, ceramics, dance, and cooking. Among these, her dancing stands out, as she is part of a salsa dance performance team, doing gigs both locally and nationally.

Her dream is to travel and explore different cultures, which she is always doing from home by cooking and trying out various cuisines from around the world.
Short Excerpt:
Alisa is the one that makes things work smoothly and on schedule, giving everything she does an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

Zach Warshawsky Chief Operations Officer at Profitable Media, LLC

Zach Warshawsky


Zach manages the operational side of our business and coordinates all the work done by our team. He designs technical architecture and always keeps an eye towards the future, making sure his solutions are scalable. He applies his skills in all sorts of fields, such as Project and Team Management, Sales Funnels, Web Technology, Split Testing, Automation and CRM.

If there’s one trait he shares with Henry, it’s passionate problem-solving. Although he has been working for over 25 years in Sales, Marketing, Management, Team Building and Customer Service, perhaps his relevant business credentials start even earlier. At 15, he started a business selling and installing car stereo systems before he even had a driver’s license. Armed with a reseller’s permit and a passion for business, he started down the path of entrepreneurship and hasn’t looked back since.

With four amazing children and a wonderful wife in his life, his goal is set: provide the best possible life for them that he can. To that end, he works hard on helping clients scale their businesses through the use of cutting edge digital marketing tools.

His weapon of choice on this quest is not a coincidence, for his knowledge of technology is certainly top-notch. This can sometimes be a blessing and a curse however, when the Apple Genius Bar can’t solve a friend’s problem, it’s Zach’s phone that gets lit up.

To unwind, he spends time with his children, goes on weekly dates with his wife and is passionate about crafting culinary art… he unwinds and loves creating amazing home-cooked meals for his friends and family!

Henry Hamamjy Chief Executive Officer at Profitable Media, LLC

Henry Hamamjy


One of the two men that started it all, Henry has a knack for judging character and managing the internal structure of our team. The go-to guy for when business owners hit a roadblock, he is well known for offering unique, scalable solutions to any issue that presents itself. 

With a background in Sales, Marketing, Management, People Development and Leadership, he puts it all to good use in the service of his clients and fellow team members, helping them better themselves. 

He’s a born problem-solver, breaking any seemingly impossible task into achievable actionable items.  He has successfully helped dozens of businesses expand to the 7-8 figure level, by designing and implementing extensible, supportive and responsive infrastructure that his clients could then leverage to their fullest advantage. 

At work, he loves helping our customers make their dreams a reality, taking businesses to the next step of success, guiding them all the while. Outside of work, he enjoys a good meal with friends and a nice Napa Valley Cabernet Sauvignon. He also likes travelling with his family and exploring different cultures and finding out more about our world. Having dreamt of becoming a soccer player when he grew up, he has since traded that sport for another, namely golf, which he partakes in whenever he gets the chance.

Little known fact, he won the Atomic Spicy Food Competition when most of the people quit after just a couple of bites. Scientists have yet to come up with an explanation.