Every click on your website offers an opportunity. Each visitor on your e-commerce site, service page, or blog could be a potential customer. But how can you take advantage of those clicks and turn them into real customers? This is where conversion rate optimization (CRO) comes into play. CRO encourages you to focus on visitors already on your site instead of blowing your budget to gain new visitors. Once you optimize your conversion rate, you’ll
Whether you are an individual online creator or a business with a YouTube channel running paid ads, YouTube SEO will work wonders. YouTube is the second most popular social media platform, with 2.49 billion monthly logged-in users. That’s also a billion-dollar opportunity to make YouTube the place to build brand awareness, connect with users, and grow sales. More than 114 million channels are active on YouTube, and over 500 hours of content are uploaded every
Your website’s traffic is growing, but where is this website traffic coming from? Knowing where it’s originating can be tricky. That’s where UTM parameters come in handy. UTM codes are simple bits of text added to a URL. You can use them to keep track of the performance of your marketing efforts. Want to see which part of your marketing strategy worked best? Was it the email, social post, or ad that brought in the
Ever noticed how ads always seem to match what we think or talk about? Well, that’s because of AI! Google has introduced “Google Generative AI” ads in search, which is a big deal. This uses AI to make ads that are interesting and tailored just for you. It’s a game-changer for businesses and advertisers who want to get more people interested, make their campaigns better, and get more value from their investments. This completely changed
SEO tools are an asset to have in your marketing arm today. In fact, a BrightEdge report says that 68% of all website traffic begins with a web search. With that, having a powerful SEO tool with the most up-to-date features is important if you want to boost traffic. Just by doing a quick search, Google will come up with a lot of SEO tool recommendations. From well-established ones like Moz Pro to recent services
More than 90% of people on the internet never click on the second page of the search results in Google. Survival is hard in such a competitive environment, especially if your business page is new. To get ahead of millions of other niche websites, you’ll want to generate “organic traffic.” While you can always place ads to encourage people to visit your websites, mainly relying on paid traffic isn’t sustainable. If you want long-term, self-sufficient success
Did you know that omnichannel marketing helps companies retain 89% of their customers, while weak omnichannel campaigns can still keep 33% of the buyers?. No wonder many successful brands today implement this strategy, including Starbucks, Amazon, Apple, and Walmart. Successful omnichannel campaigns show that today, it’s not enough that your business has a website and social media presence. There are several areas you can be present to boost awareness of your brand and, consequently, sales.
Do you want to increase sales and conversions while also improving client loyalty? Start working on the thank you page optimization on your website/web store. A thank you page shows your audience that you value their feedback and interactions with your brand. Thank you messages are displayed to customers when they complete a purchase or an action on your website/brand page. However, you may not be aware that your thank you page can serve a
The digital landscape has evolved, and so have opportunities to connect, engage, and monetize audiences. Among the most promising avenues for consistent revenue is the membership site model. However, crafting top-notch content or designing a sleek platform is only half the battle. The real challenge? Getting your audience to recognize its value and commit. How can your membership site stand out and not just attract, but retain dedicated members? How can you articulate its uniqueness
Do you know 7 of 10 online shoppers leave their carts without buying anything? Most of these are because of poor user checkout experiences and changes of mind. By now, you are probably thinking about how hard it is to make customers complete a desired action. But take this: A Statista study revealed that a third of customers in the US expect a response to their concerns online within 24 hours. This is where automated
