If you want to grow your business and increase sales, using Marketing psychology is a great way to increase your conversion rate. Marketing psychology is the study of human consumer behavior, and how humans react to marketing and advertising. Most importantly, it shows us how and why people decide to spend their money. By learning marketing psychology you can tailor your ads and the copy on your website to activate those triggers and make people
Have you ever wondered what makes Facebook favor certain ads over others, rewarding them with lower CPCs and higher reach? It all comes down to how the Facebook ad auction works. Once you learn the mechanisms, you can implement improvements that will make the platform favor your ads instead of your competitors. First of all, this is not like a traditional auction where the highest bidder wins the prize (and the prize, in this case,
Sir Francis Bacon made the infamous statement in 1597, “Knowledge is power.” Four decades later, as big data provides organizations with invaluable insights, this saying still stands tall. Business leaders must make important daily choices that will affect their company’s performance. The ramifications of some of these choices can significantly affect the company’s bottom line. Thankfully, in today’s digital age, big data has taken the reins and given executives the tools they need to make more
In the digital playground of social media, TikTok is no longer just the new kid on the block. It’s a fast-growing contender in the e-commerce arena, with its game-changing affiliate plan catching the eyes of businesses and creators alike. The app, which boasts a staggering 1 billion monthly active users, is not just about viral dances and catchy tunes anymore. It’s testing a new path in affiliate marketing, a move that could potentially revolutionize how
If there’s one thing you’d remember from walking down the cereal aisle, it’s the colorful packaging popping from every shelf, each one vying for your attention. The vibrant blues, fiery reds, calming greens – they’re all deliberately chosen. It’s not just happenstance. Indeed, the psychology of colors is a strong tool in marketing, particularly in e-commerce. In fact, according to a study, color psychology can influence 85% of customers’ purchasing decisions. Fascinating, isn’t it? As
Back-end development might be out of sight for users, but it’s like an engine powering the performance, features, and flexibility of a digital platform. It’s the back-end that keeps the front-end show running without a hitch, helping businesses provide a user experience that’s not just engaging and user-friendly, but also dependable and swift. This interaction doesn’t often make it to mainstream marketing talks. But, understanding and harnessing the role of back-end development in creating a
Your website speed is probably the first thing your visitors experience. And that first impression can make or break your users’ perceptions about your business or brand. We live in a fast-paced digital world where people want quick, instant solutions. We just hate to wait. Don’t we? Especially when it comes to finding solutions and answers online. You invest a lot in website and content development as a business owner. You can’t let poor page
Artificial Intelligence is everywhere. Isn’t it? Over the last couple of years, we have seen a dramatic increase in the use of AI. From independent contractors and employees to marketers and large companies, everyone is trying hard to wrap their heads around this ongoing tech revolution. AI in e-commerce isn’t an exception when it comes to navigating business growth in 2023 and beyond. AI technologies are making it easier than ever before for companies to
So, you’ve created some landing pages and invested a lot into the content and development process. After spending all that time and money, you deserve the best results. However, sometimes, your landing pages fail to attract visitors or convert visitors into leads and sales. If this is the case, something can be wrong or missing from your overall landing page optimization efforts. You probably run several digital marketing campaigns: Google Ads, social media, email, SEO,
Millions of websites exist on the internet today, but not all of them get the desired traffic and views. There can be many reasons why a website performs poorly. Fortunately, there are many free website optimization tools available online to help them. You can use these tools to optimize every element of your site. Moreover, it will also benefit your SEO and paid advertisement campaigns. Let’s start! Here’s Why You Need A Website Audit Website
