Website Reputation

Are you investing plenty of time and resources into SEO but still not getting the desired results? It could be because you must still build your website’s reputation with Google.  We understand that Google strives to deliver the best possible answers to its users. In fact, Google’s success depends on the quality of its search results.  A couple of decades ago, it was possible to trick Google to secure great rankings quickly. However, Google has

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Branding

Did you know that over 5 million businesses are started per year? Now, consider this: how many of them will actually stand out in an increasingly crowded market?  The answer often comes down to one crucial factor—brand identity. Businesses that create a memorable, consistent brand will likely leave a lasting impact on customers and earn their trust.  However, it’s not a walk in the park to turn your business into a successful brand. It requires

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Conversion optimization

As a digital marketer, your primary goal is to increase the number of people who convert on your website. Pop-ups are a useful tool to achieve this objective. From basic opt-in forms to engaging games, these can attract people’s attention, increase conversions, and retain their interest. However, they can discourage visitors and negatively impact the user experience if not used wisely. Therefore, to use pop-ups effectively, it is crucial to know when and how to

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Google Maps

Did you know 86% of people find a business in their area using Google Maps? That’s exactly why Google Maps SEO is so powerful and must be a key part of your overall marketing efforts.  Imagine your car broke down in an unfamiliar area and you need an emergency auto service. What would you do?  Most likely, you’d pull out your smartphone and search for “auto repair near me” on Google Maps. You would probably

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Chatbots

Did you know that 82% of consumers want an immediate response to their sales or marketing questions? Constantly evolving consumer behavior makes it important for businesses to ensure spot-on, quick user experience. Implementing smart Chatbots is a powerful strategy to cater to these expectations and boost overall business growth. As an e-commerce business owner or marketer, you probably feel how difficult it is to stay in tune with the conversations at different stages of the

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CAPI

Facebook’s Conversions API (CAPI) is a game-changer for digital marketers, especially as privacy laws tighten and third-party cookies decline. But what exactly is CAPI? CAPI is an API that allows advertisers to send customer actions (or web events) directly from their servers to Facebook, enhancing data collection and conversion tracking. Here’s the key difference: unlike the traditional Facebook Pixel that relies on browser data (and can be blocked by ad blockers or cookie restrictions), CAPI

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Brand Awareness

Brand awareness is like a cognitive shortcut. When you hear a jingle, see a logo, or notice a color, a brand instantly comes to mind. But how do you gauge your brand’s impact on people? This is where metrics come in. They help you track the subtle yet important impressions your brand makes. From searches to mentions, these metrics help show the reach and influence of your brand. This article will explain nine metrics you

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A/B Testing

Are you planning to A/B test your landing pages? What if your changes backfire and your conversion rates drop? Or worse, what if you test for a long time and find that nothing changes? These are valid concerns. But you can’t let those whispers win. The truth is that you need to test your landing page with A/B testing to make it work better. It isn’t just a nice-to-have. You need it to optimize your

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Website Architecture

Have you ever found yourself totally lost while trying to navigate a website? It happens more than you think, and it’s all due to website architecture. Website architecture is what visitors see when they navigate through your site. It organizes and links pages to guide users from one piece of content to another. However, nearly one in two people leave a website after viewing just one page. A well-developed website architecture not only makes it

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SEO

Link building is an SEO practice that involves getting other websites to link to your website (aka “backlinks”). However, link building also includes internal links, such as those found on your site.  Through these external and internal links, web crawlers discover new content and understand how pages relate, enhancing your search ranking. The goal is to boost the “authority” of your pages in the eyes of Google. Simply having a responsive design and fast page

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Vlad P. Marketing Specialist at Profitable Media, LLC

Vlad Popirda

MARKETING SPECIALIST

If you’ve been swayed, convinced, or otherwise persuaded by the writing on our page or in some of our emails, chances are Vlad was the man behind it.

Be it Social Media Management, Marketing Strategy, PPC Ads, or Copywriting, you can rely on him to get the job done.

With a Bachelor’s in Marketing and a Master’s in Advertising, his life’s work is to leave this world better than he found it, and he aims to achieve that by putting his talents in the service of the right people and helping businesses make a difference in the world.

Outside of working hours, you may find him singing Britney Spears songs at karaoke nights, or exercising his creativity in varied ways, such as playing chess, designing board games, playing guitar, or playing Dungeons & Dragons with his mates.

Alisa Villanueva Account Manager at Profitable Media, LLC

Alisa Villanueva

ACCOUNT MANAGER

Alisa is the glue that brings all the parts of our operation together. The one always keeping an eye on the bigger picture. The person that makes sure that it all works smoothly and on schedule, giving everything an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

While juggling her different tasks (Project Management, Web Design, Quality Control, Customer Service), one thing never changes: she will use her artistic sense to make a project unique and she will hear out the person she is working with, understanding their needs and wishes while integrating and tying them all together to create an outstanding final product.

When she’s not tuned in to her work, you’ll find Alisa taking ordinary things and making them beautiful. In her artistic endeavors she explores many different mediums of expression, like painting, ceramics, dance, and cooking. Among these, her dancing stands out, as she is part of a salsa dance performance team, doing gigs both locally and nationally.

Her dream is to travel and explore different cultures, which she is always doing from home by cooking and trying out various cuisines from around the world.
Short Excerpt:
Alisa is the one that makes things work smoothly and on schedule, giving everything she does an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

Zach Warshawsky Chief Operations Officer at Profitable Media, LLC

Zach Warshawsky

CHIEF OPERATING OFFICER

Zach manages the operational side of our business and coordinates all the work done by our team. He designs technical architecture and always keeps an eye towards the future, making sure his solutions are scalable. He applies his skills in all sorts of fields, such as Project and Team Management, Sales Funnels, Web Technology, Split Testing, Automation and CRM.

If there’s one trait he shares with Henry, it’s passionate problem-solving. Although he has been working for over 25 years in Sales, Marketing, Management, Team Building and Customer Service, perhaps his relevant business credentials start even earlier. At 15, he started a business selling and installing car stereo systems before he even had a driver’s license. Armed with a reseller’s permit and a passion for business, he started down the path of entrepreneurship and hasn’t looked back since.

With four amazing children and a wonderful wife in his life, his goal is set: provide the best possible life for them that he can. To that end, he works hard on helping clients scale their businesses through the use of cutting edge digital marketing tools.

His weapon of choice on this quest is not a coincidence, for his knowledge of technology is certainly top-notch. This can sometimes be a blessing and a curse however, when the Apple Genius Bar can’t solve a friend’s problem, it’s Zach’s phone that gets lit up.

To unwind, he spends time with his children, goes on weekly dates with his wife and is passionate about crafting culinary art… he unwinds and loves creating amazing home-cooked meals for his friends and family!

Henry Hamamjy Chief Executive Officer at Profitable Media, LLC

Henry Hamamjy

CHIEF EXECUTIVE OFFICER

One of the two men that started it all, Henry has a knack for judging character and managing the internal structure of our team. The go-to guy for when business owners hit a roadblock, he is well known for offering unique, scalable solutions to any issue that presents itself. 

With a background in Sales, Marketing, Management, People Development and Leadership, he puts it all to good use in the service of his clients and fellow team members, helping them better themselves. 

He’s a born problem-solver, breaking any seemingly impossible task into achievable actionable items.  He has successfully helped dozens of businesses expand to the 7-8 figure level, by designing and implementing extensible, supportive and responsive infrastructure that his clients could then leverage to their fullest advantage. 

At work, he loves helping our customers make their dreams a reality, taking businesses to the next step of success, guiding them all the while. Outside of work, he enjoys a good meal with friends and a nice Napa Valley Cabernet Sauvignon. He also likes travelling with his family and exploring different cultures and finding out more about our world. Having dreamt of becoming a soccer player when he grew up, he has since traded that sport for another, namely golf, which he partakes in whenever he gets the chance.

Little known fact, he won the Atomic Spicy Food Competition when most of the people quit after just a couple of bites. Scientists have yet to come up with an explanation.