Optimize Your Site For Google's Core Web Vitals

In the summer of 2021, Google made a few additions to the palette of metrics that it will be using to rank websites on its search engine results pages (SERPs). Since then, the Cloudways page experience checker has been the perfect way for businesses to check all of these new elements in one go. With the Google page experience update, the company doubled down on its commitment to a quality web browsing experience for all

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Conversion Funnel Optimization

Conversion funnel optimization is akin to taking apart, analyzing, and fine-tuning an engine to increase its performance. The engine is a car’s most vital element. Sure, everything around it is important in its own way, but if this one system fails, the whole thing isn’t moving forward one inch. Conversion funnel optimization, much in the same way, is essential to a business’ well-being. In automobile terms, a better engine results in faster speeds and better

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Kick Your Email Segmentation Into High Gear

How many times have you received an email with a powerful subject that prompts you to open it, only to roll your eyes at the content? Probably at least several times a month. Like every other endeavor, holding people’s attention requires a bit more than getting it. That’s why email segmentation is important for businesses. Whether you’re at the point where you’re still wondering “what does email list segmentation mean?” or already implementing advanced segmentation

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Protect Your User Data With The Cloudflare API Shield

API-related activity has been steadily growing over the past couple of years, becoming a target for online attacks. As API attacks become a commonplace threat, having a dedicated defense system is imperative. This is why Cloudflare decided to add the Cloudflare API Shield service to their offering. APIs (Application Programming Interfaces) are the middlemen between applications, taking information to and fro various servers, devices, users, etc. It is the very nature of web

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CloudFlare Zaraz - The Solution for speeding up your website

You are in a race to get your content in front of your target audience as quickly as possible. You are competing in this race with all the millions of other web pages on the Internet, and your users WILL go somewhere else if the load times are unreasonable. Cloudflare Zaraz can give you the boost you need. This is a modern tag management service for modern times. It can process all the third-party

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Don’t you hate it when email scammers trick you into revealing personal data under the guise of a trusted contact? Exactly. Your email list subscribers hate it too. And the damage becomes more serious when the scam is being perpetrated with your name. That is why you need a DMARC checking tool. Phishing is a very common form of email fraud and it can lead to long-term negative effects for your business if left unchecked.

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Facebook Tracking and iOS 14.5

We are witnessing a seismic shift in the industry and your business stands to take a significant hit if you don’t adjust your plans accordingly to reflect the current times and attitudes. We are, of course, talking about iOS 14.5 Facebook tracking. It is the result of the years-long movement based on user concerns regarding how big companies are handling data. More and more, we are seeing the effects of this update on

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What's your abandoned cart strategy

If you own an e-commerce store, there’s nothing you hate seeing more than a failed purchase. Be it from faulty tech not processing payments or people just losing interest, the bottom line is that an abandoned cart strategy can stop failed purchases from putting a dent in your profits. Abandoned cart rate is one of the most obvious areas to tackle when looking for improvements to your business. It represents the number of people

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Write Better content With Marketmuse

Research & optimization for content production is difficult, especially when you’re trying to meet the ever-shifting demands and interests of a particular market (or several markets, depending on your business model). That is why you should get help from a powerful AI-driven platform and learn how to use MarketMuse. The importance of content in marketing cannot be overstated. According to HubSpot, 47% of buyers view three to five pieces of content before engaging with

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Best Practices For Your Re-Engagement Email Series

Whether it’s called a win back, reactivation, or re-engagement email series, the aim of it is self-explanatory: Breathe new life into disengaged portions of your email list But why even go to all this trouble? After all, you’re doing what you’re supposed to – sending offers to subscribers, putting out informative content with clear calls to action throughout. If they don’t like what they’re seeing and don’t want to respond, it’s their

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