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Growth Insights That Scale Your Business

Proven strategies, actionable tactics, and real-world case studies to help you build a profitable, sustainable business.

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A/B Testing

Are you planning to A/B test your landing pages? What if your changes backfire and your conversion rates drop? Or worse, what if you test for a long time and find that nothing changes? These are valid concerns. But you can’t let those whispers win. The truth is that you need to test your landing page with A/B testing to make it work better. It isn’t just a nice-to-have. You need it to optimize your

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Website Architecture

Have you ever found yourself totally lost while trying to navigate a website? It happens more than you think, and it’s all due to website architecture. Website architecture is what visitors see when they navigate through your site. It organizes and links pages to guide users from one piece of content to another. However, nearly one in two people leave a website after viewing just one page. A well-developed website architecture not only makes it

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SEO

Link building is an SEO practice that involves getting other websites to link to your website (aka “backlinks”). However, link building also includes internal links, such as those found on your site.  Through these external and internal links, web crawlers discover new content and understand how pages relate, enhancing your search ranking. The goal is to boost the “authority” of your pages in the eyes of Google. Simply having a responsive design and fast page

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CRO

Every click on your website offers an opportunity. Each visitor on your e-commerce site, service page, or blog could be a potential customer. But how can you take advantage of those clicks and turn them into real customers? This is where conversion rate optimization (CRO) comes into play. CRO encourages you to focus on visitors already on your site instead of blowing your budget to gain new visitors. Once you optimize your conversion rate, you’ll

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YouTube SEO

Whether you are an individual online creator or a business with a YouTube channel running paid ads, YouTube SEO will work wonders. YouTube is the second most popular social media platform, with 2.49 billion monthly logged-in users. That’s also a billion-dollar opportunity to make YouTube the place to build brand awareness, connect with users, and grow sales. More than 114 million channels are active on YouTube, and over 500 hours of content are uploaded every

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UTM Parameters

Your website’s traffic is growing, but where is this website traffic coming from?  Knowing where it’s originating can be tricky. That’s where UTM parameters come in handy. UTM codes are simple bits of text added to a URL. You can use them to keep track of the performance of your marketing efforts. Want to see which part of your marketing strategy worked best? Was it the email, social post, or ad that brought in the

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Google Generative AI

Ever noticed how ads always seem to match what we think or talk about? Well, that’s because of AI! Google has introduced “Google Generative AI” ads in search, which is a big deal. This uses AI to make ads that are interesting and tailored just for you. It’s a game-changer for businesses and advertisers who want to get more people interested, make their campaigns better, and get more value from their investments. This completely changed

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SEO tools

SEO tools are an asset to have in your marketing arm today. In fact, a BrightEdge report says that 68% of all website traffic begins with a web search. With that, having a powerful SEO tool with the most up-to-date features is important if you want to boost traffic. Just by doing a quick search, Google will come up with a lot of SEO tool recommendations. From well-established ones like Moz Pro to recent services

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Organic Traffic

More than 90% of people on the internet never click on the second page of the search results in Google. Survival is hard in such a competitive environment, especially if your business page is new. To get ahead of millions of other niche websites, you’ll want to generate “organic traffic.” While you can always place ads to encourage people to visit your websites, mainly relying on paid traffic isn’t sustainable. If you want long-term, self-sufficient success

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Vlad P. Marketing Specialist at Profitable Media, LLC

Vlad Popirda

MARKETING SPECIALIST

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If you’ve been swayed, convinced, or otherwise persuaded by the writing on our page or in some of our emails, chances are Vlad was the man behind it.

Be it Social Media Management, Marketing Strategy, PPC Ads, or Copywriting, you can rely on him to get the job done.

With a Bachelor’s in Marketing and a Master’s in Advertising, his life’s work is to leave this world better than he found it, and he aims to achieve that by putting his talents in the service of the right people and helping businesses make a difference in the world.

Outside of working hours, you may find him singing Britney Spears songs at karaoke nights, or exercising his creativity in varied ways, such as playing chess, designing board games, playing guitar, or playing Dungeons & Dragons with his mates.

Alisa Villanueva Account Manager at Profitable Media, LLC

Alisa Villanueva

ACCOUNT MANAGER

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Alisa is the glue that brings all the parts of our operation together. The one always keeping an eye on the bigger picture. The person that makes sure that it all works smoothly and on schedule, giving everything an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

While juggling her different tasks (Project Management, Web Design, Quality Control, Customer Service), one thing never changes: she will use her artistic sense to make a project unique and she will hear out the person she is working with, understanding their needs and wishes while integrating and tying them all together to create an outstanding final product.

When she’s not tuned in to her work, you’ll find Alisa taking ordinary things and making them beautiful. In her artistic endeavors she explores many different mediums of expression, like painting, ceramics, dance, and cooking. Among these, her dancing stands out, as she is part of a salsa dance performance team, doing gigs both locally and nationally.

Her dream is to travel and explore different cultures, which she is always doing from home by cooking and trying out various cuisines from around the world.
Short Excerpt:
Alisa is the one that makes things work smoothly and on schedule, giving everything she does an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

Zach Warshawsky Chief Operations Officer at Profitable Media, LLC

Zach Warshawsky

CHIEF OPERATING OFFICER

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Zach manages the operational side of our business and coordinates all the work done by our team. He designs technical architecture and always keeps an eye towards the future, making sure his solutions are scalable. He applies his skills in all sorts of fields, such as Project and Team Management, Sales Funnels, Web Technology, Split Testing, Automation and CRM.

If there’s one trait he shares with Henry, it’s passionate problem-solving. Although he has been working for over 25 years in Sales, Marketing, Management, Team Building and Customer Service, perhaps his relevant business credentials start even earlier. At 15, he started a business selling and installing car stereo systems before he even had a driver’s license. Armed with a reseller’s permit and a passion for business, he started down the path of entrepreneurship and hasn’t looked back since.

With four amazing children and a wonderful wife in his life, his goal is set: provide the best possible life for them that he can. To that end, he works hard on helping clients scale their businesses through the use of cutting edge digital marketing tools.

His weapon of choice on this quest is not a coincidence, for his knowledge of technology is certainly top-notch. This can sometimes be a blessing and a curse however, when the Apple Genius Bar can’t solve a friend’s problem, it’s Zach’s phone that gets lit up.

To unwind, he spends time with his children, goes on weekly dates with his wife and is passionate about crafting culinary art… he unwinds and loves creating amazing home-cooked meals for his friends and family!

Henry Hamamjy Chief Executive Officer at Profitable Media, LLC

Henry Hamamjy

CHIEF EXECUTIVE OFFICER

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One of the two men that started it all, Henry has a knack for judging character and managing the internal structure of our team. The go-to guy for when business owners hit a roadblock, he is well known for offering unique, scalable solutions to any issue that presents itself. 

With a background in Sales, Marketing, Management, People Development and Leadership, he puts it all to good use in the service of his clients and fellow team members, helping them better themselves. 

He’s a born problem-solver, breaking any seemingly impossible task into achievable actionable items.  He has successfully helped dozens of businesses expand to the 7-8 figure level, by designing and implementing extensible, supportive and responsive infrastructure that his clients could then leverage to their fullest advantage. 

At work, he loves helping our customers make their dreams a reality, taking businesses to the next step of success, guiding them all the while. Outside of work, he enjoys a good meal with friends and a nice Napa Valley Cabernet Sauvignon. He also likes travelling with his family and exploring different cultures and finding out more about our world. Having dreamt of becoming a soccer player when he grew up, he has since traded that sport for another, namely golf, which he partakes in whenever he gets the chance.

Little known fact, he won the Atomic Spicy Food Competition when most of the people quit after just a couple of bites. Scientists have yet to come up with an explanation.