connect with your ideal customers like never before featured

Are you tired of creating marketing campaigns that fall flat? Are you struggling to connect with your target audience and boost your sales? The key to success lies in understanding your customers on a deeper level, and that’s where buyer personas come in. Buyer personas are completely concocted representations of your ideal customers based on research and data about your existing customers, market trends, and other relevant information. By creating these personas, you can better

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The Most effective local SEO KPI's and strategies - Profitable Media

Whether you run a mom-and-pop shop at a single location or a multinational conglomerate with hundreds of outlets, you want to make a good impression on locals and convince them to become repeat customers. You’ll need an effective local SEO plan to do that. Local search engine optimization raises a website’s ranking in search results so that locals more easily see it. It incorporates on-page and off-page modifications, local directory listings, and customer feedback to

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Did you know that 35% of Amazon’s revenue comes from upselling and cross-selling? HubSpot conducted a survey of 500+ salespeople and found out that 74% of them who cross-sell increased up to 30% of their revenue. Are you ready to skyrocket your revenue through effective upselling and cross-selling strategies? Increasing your revenue through upselling and cross-selling is an art. It’s a win-win situation where both the business and the customers can benefit. However, many companies

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Personalization has become a crucial success factor in today’s fast-paced and fiercely competitive corporate environment. Businesses that don’t personalize their offerings risk getting lost in the sea of goods and services that consumers are constantly exposed to. As business owners, you may differentiate yourself from the competition, foster brand loyalty, and increase consumer happiness by using personalization. Its importance can be garnered from the fact that 80% of customers are more likely to conduct business

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How To Address Ad Fatigue

Advertising and marketing have always been about staying ahead of trends and churning out ads and sales strategies that generate profits. This profession is at the cutting edge of innovation, always trying new ways to entice people to buy products and services before they start growing tired of seeing the same ad concepts, which is commonly described as ad fatigue. Naturally, the advertising industry once again finds itself at a cusp where it must innovate

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Advanced Strategies For Effective Customer Segmentation

Your marketing success hinges on your ability to identify and segment your customer base effectively. This means understanding that your business caters to a diverse group of individuals, each with their own unique needs, preferences, and purchasing habits. By developing a comprehensive customer segmentation strategy, you can tailor your marketing efforts to specific age groups, locations, budgets, and other relevant factors. This enables you to connect with potential customers on a more personal level, promoting

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We’re living in the era of consumer-driven digital discovery. Your customers want perfectly tailored digital experiences that meet their unique expectations, be it an ad or informative piece of content. To meet those customer expectations and make things easier for businesses, search engines introduced dynamic search ads which unlock automation and flexible ad campaigns.  As a marketer or entrepreneur, you have to align your offering with exactly what your audience is searching for. If you have

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How To Keep Your Business Thriving And Retain More Customers

Retention is something we all strive for as business owners. There’s nothing like an old customer endorsing your business or buying again. However, too many businesses focus on getting new customers (customer acquisition) at the expense of losing old ones. But, if you want to succeed, you need loyal existing customers. How can you keep them coming back? Which customer retention tactics are right for your business? In this post, we will share with you

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What do you want to get out of your email marketing? If your answer is “high open rates, click-through rates, and solid ROI,” then the email marketing automation platforms below are just what you need! Without further ado, let’s look at some of your top options and how they compare with each other. The Importance of Email Marketing Email marketing is one of the most common forms of digital marketing today. As the word suggests,

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Conversion Magic: The Ultimate Guide To CTA Button Best Practices

A CTA button is the “secret sauce” for higher conversions and better leads. But how do you make the most of it? What are the best practices for CTA buttons that convert? And why do you even need call to action buttons? In this article, we’ll answer these questions and give you some great CTA button ideas. Let’s begin! What Exactly Is A Call-To-Action (CTA)? Every conversion funnel has two sides: the visitors and the offer. And

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Vlad P. Marketing Specialist at Profitable Media, LLC

Vlad Popirda


If you’ve been swayed, convinced, or otherwise persuaded by the writing on our page or in some of our emails, chances are Vlad was the man behind it.

Be it Social Media Management, Marketing Strategy, PPC Ads, or Copywriting, you can rely on him to get the job done.

With a Bachelor’s in Marketing and a Master’s in Advertising, his life’s work is to leave this world better than he found it, and he aims to achieve that by putting his talents in the service of the right people and helping businesses make a difference in the world.

Outside of working hours, you may find him singing Britney Spears songs at karaoke nights, or exercising his creativity in varied ways, such as playing chess, designing board games, playing guitar, or playing Dungeons & Dragons with his mates.

Alisa Villanueva Account Manager at Profitable Media, LLC

Alisa Villanueva


Alisa is the glue that brings all the parts of our operation together. The one always keeping an eye on the bigger picture. The person that makes sure that it all works smoothly and on schedule, giving everything an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

While juggling her different tasks (Project Management, Web Design, Quality Control, Customer Service), one thing never changes: she will use her artistic sense to make a project unique and she will hear out the person she is working with, understanding their needs and wishes while integrating and tying them all together to create an outstanding final product.

When she’s not tuned in to her work, you’ll find Alisa taking ordinary things and making them beautiful. In her artistic endeavors she explores many different mediums of expression, like painting, ceramics, dance, and cooking. Among these, her dancing stands out, as she is part of a salsa dance performance team, doing gigs both locally and nationally.

Her dream is to travel and explore different cultures, which she is always doing from home by cooking and trying out various cuisines from around the world.
Short Excerpt:
Alisa is the one that makes things work smoothly and on schedule, giving everything she does an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

Zach Warshawsky Chief Operations Officer at Profitable Media, LLC

Zach Warshawsky


Zach manages the operational side of our business and coordinates all the work done by our team. He designs technical architecture and always keeps an eye towards the future, making sure his solutions are scalable. He applies his skills in all sorts of fields, such as Project and Team Management, Sales Funnels, Web Technology, Split Testing, Automation and CRM.

If there’s one trait he shares with Henry, it’s passionate problem-solving. Although he has been working for over 25 years in Sales, Marketing, Management, Team Building and Customer Service, perhaps his relevant business credentials start even earlier. At 15, he started a business selling and installing car stereo systems before he even had a driver’s license. Armed with a reseller’s permit and a passion for business, he started down the path of entrepreneurship and hasn’t looked back since.

With four amazing children and a wonderful wife in his life, his goal is set: provide the best possible life for them that he can. To that end, he works hard on helping clients scale their businesses through the use of cutting edge digital marketing tools.

His weapon of choice on this quest is not a coincidence, for his knowledge of technology is certainly top-notch. This can sometimes be a blessing and a curse however, when the Apple Genius Bar can’t solve a friend’s problem, it’s Zach’s phone that gets lit up.

To unwind, he spends time with his children, goes on weekly dates with his wife and is passionate about crafting culinary art… he unwinds and loves creating amazing home-cooked meals for his friends and family!

Henry Hamamjy Chief Executive Officer at Profitable Media, LLC

Henry Hamamjy


One of the two men that started it all, Henry has a knack for judging character and managing the internal structure of our team. The go-to guy for when business owners hit a roadblock, he is well known for offering unique, scalable solutions to any issue that presents itself. 

With a background in Sales, Marketing, Management, People Development and Leadership, he puts it all to good use in the service of his clients and fellow team members, helping them better themselves. 

He’s a born problem-solver, breaking any seemingly impossible task into achievable actionable items.  He has successfully helped dozens of businesses expand to the 7-8 figure level, by designing and implementing extensible, supportive and responsive infrastructure that his clients could then leverage to their fullest advantage. 

At work, he loves helping our customers make their dreams a reality, taking businesses to the next step of success, guiding them all the while. Outside of work, he enjoys a good meal with friends and a nice Napa Valley Cabernet Sauvignon. He also likes travelling with his family and exploring different cultures and finding out more about our world. Having dreamt of becoming a soccer player when he grew up, he has since traded that sport for another, namely golf, which he partakes in whenever he gets the chance.

Little known fact, he won the Atomic Spicy Food Competition when most of the people quit after just a couple of bites. Scientists have yet to come up with an explanation.