Boost conversions with these usability testing tips

UX in digital marketing can be very powerful. By learning how real users interact with your websites, you can tweak and streamline the process to increase conversion rates! Today we are going to give you our best usability testing tips to make the whole process smoother and more effective!  All the UI/UX design tips in the world won’t weigh as much as the data gathered from real user testing.  If done right, usability testing can: 

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the top 3 Google SEO tools that you should be using

SEO tools from Google are something that you can’t afford to overlook. After all, the company decides its own algorithm, and it has a vested interest in seeing your business succeed. At its core, the search engine is a middleman, putting people in touch with whatever they are looking for. If people find that the page put in front of them provides some sort of value, they are much more likely to rate that particular search

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Optimize your Display Ads For Maximum Conversions

Here’s all you need to know about creating your very own display ad strategy to attract the right audience and scale your business. A solid display ad strategy is a must-have in the digital marketing space. In most definitions of display ads that you will find, there will likely be a clause on getting an audience to take a specific action. That is the center point of display ads. Otherwise, they would be little more

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Google's Content Update

The latest Google SEO news has set a few tongues wagging. As a nod to its ever-vigilant, ever-improving stance, the new helpful content update has set out to make the search for relevant content online a quick, straightforward and efficient experience.  There is nothing more frustrating than going online to obtain some information and being lured in by the appearance of straightforward facts, only to realize a few minutes after clicking on the website and scrolling

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Email Sending Reputation Tips

Businesses spend a lot of time making sure their emails are easy to read, entertaining, valuable, and relevant to their audience. However, all this work counts for nothing if your emails never reach their intended target. If your email sending reputation is too low, your emails will go straight to your readers’ spam folders. You’ll fail to connect with your audience, and your business will suffer. In this article, we’ll explore what email sending reputation

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Improve Local SEO With Google Business Profile Optimization

Google My Business advertising has been a staple of local digital marketing for years. Recently, Google Business Profile became the name to know, but the core GMB ranking experience is the same.  Regardless of the rebranding, Google Business Profile optimization carries big rewards for businesses looking to establish themselves as powerhouses in the local market.  Whenever someone searches for your business’ services, be they “catering/auto repair/library etc.”, Google will immediately show a local map with

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How To Reduce Your Membership Churn Rate

Membership churn rate is an important KPI, but it is not always tracked or accounted for. People often look at more obvious metrics such as:  Total number of subscribers Number of new subscribers in a month Which demographics do those subscribers belong to  Where people come from (ads, organic search, affiliate links etc.) Number of premium plans sold Membership churn rate, however, can be a clear indicator of a business’s health.  If it is low,

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The Benefits Of Using SKAGs In Your Google Ads

Google is one of the most powerful advertising platforms to ever exist. With over a billion monthly active users, Google has no meaningful competitors and looks set to pull in a staggering amount of traffic for the foreseeable future. This makes Google an excellent channel for marketers to focus on. In addition to the enormous amount of potential reach, Google also offers a suite of useful and accessible advertising features, making it easier for businesses

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The Ansoff Matrix: A framework for business growth

If the process of scaling up your business has been a struggle, the key to your breakthrough might lie with the Ansoff growth matrix. No, it’s not a Russian action movie starring a Keanu Reeves look-alike.  It is a framework devised by the Russian American applied mathematician and business manager Igor Ansoff.  In 1957 he gave business owners a lens through which they could plan the organic growth of their companies based on their specific

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Drive More SAles With These SMS Campaign Ideas

Are you looking for tips, tricks, and everything you need to know about getting the best results with highly effective SMS marketing campaign ideas? You’re in the right place.  There is no shortage of SMS marketing campaign ideas to implement. You just need to figure out a couple of key things, such as figuring out an SMS marketing strategy that would fit into your sales funnel. And more to the point, how you can utilize

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Vlad P. Marketing Specialist at Profitable Media, LLC

Vlad Popirda


If you’ve been swayed, convinced, or otherwise persuaded by the writing on our page or in some of our emails, chances are Vlad was the man behind it.

Be it Social Media Management, Marketing Strategy, PPC Ads, or Copywriting, you can rely on him to get the job done.

With a Bachelor’s in Marketing and a Master’s in Advertising, his life’s work is to leave this world better than he found it, and he aims to achieve that by putting his talents in the service of the right people and helping businesses make a difference in the world.

Outside of working hours, you may find him singing Britney Spears songs at karaoke nights, or exercising his creativity in varied ways, such as playing chess, designing board games, playing guitar, or playing Dungeons & Dragons with his mates.

Alisa Villanueva Account Manager at Profitable Media, LLC

Alisa Villanueva


Alisa is the glue that brings all the parts of our operation together. The one always keeping an eye on the bigger picture. The person that makes sure that it all works smoothly and on schedule, giving everything an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

While juggling her different tasks (Project Management, Web Design, Quality Control, Customer Service), one thing never changes: she will use her artistic sense to make a project unique and she will hear out the person she is working with, understanding their needs and wishes while integrating and tying them all together to create an outstanding final product.

When she’s not tuned in to her work, you’ll find Alisa taking ordinary things and making them beautiful. In her artistic endeavors she explores many different mediums of expression, like painting, ceramics, dance, and cooking. Among these, her dancing stands out, as she is part of a salsa dance performance team, doing gigs both locally and nationally.

Her dream is to travel and explore different cultures, which she is always doing from home by cooking and trying out various cuisines from around the world.
Short Excerpt:
Alisa is the one that makes things work smoothly and on schedule, giving everything she does an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

Zach Warshawsky Chief Operations Officer at Profitable Media, LLC

Zach Warshawsky


Zach manages the operational side of our business and coordinates all the work done by our team. He designs technical architecture and always keeps an eye towards the future, making sure his solutions are scalable. He applies his skills in all sorts of fields, such as Project and Team Management, Sales Funnels, Web Technology, Split Testing, Automation and CRM.

If there’s one trait he shares with Henry, it’s passionate problem-solving. Although he has been working for over 25 years in Sales, Marketing, Management, Team Building and Customer Service, perhaps his relevant business credentials start even earlier. At 15, he started a business selling and installing car stereo systems before he even had a driver’s license. Armed with a reseller’s permit and a passion for business, he started down the path of entrepreneurship and hasn’t looked back since.

With four amazing children and a wonderful wife in his life, his goal is set: provide the best possible life for them that he can. To that end, he works hard on helping clients scale their businesses through the use of cutting edge digital marketing tools.

His weapon of choice on this quest is not a coincidence, for his knowledge of technology is certainly top-notch. This can sometimes be a blessing and a curse however, when the Apple Genius Bar can’t solve a friend’s problem, it’s Zach’s phone that gets lit up.

To unwind, he spends time with his children, goes on weekly dates with his wife and is passionate about crafting culinary art… he unwinds and loves creating amazing home-cooked meals for his friends and family!

Henry Hamamjy Chief Executive Officer at Profitable Media, LLC

Henry Hamamjy


One of the two men that started it all, Henry has a knack for judging character and managing the internal structure of our team. The go-to guy for when business owners hit a roadblock, he is well known for offering unique, scalable solutions to any issue that presents itself. 

With a background in Sales, Marketing, Management, People Development and Leadership, he puts it all to good use in the service of his clients and fellow team members, helping them better themselves. 

He’s a born problem-solver, breaking any seemingly impossible task into achievable actionable items.  He has successfully helped dozens of businesses expand to the 7-8 figure level, by designing and implementing extensible, supportive and responsive infrastructure that his clients could then leverage to their fullest advantage. 

At work, he loves helping our customers make their dreams a reality, taking businesses to the next step of success, guiding them all the while. Outside of work, he enjoys a good meal with friends and a nice Napa Valley Cabernet Sauvignon. He also likes travelling with his family and exploring different cultures and finding out more about our world. Having dreamt of becoming a soccer player when he grew up, he has since traded that sport for another, namely golf, which he partakes in whenever he gets the chance.

Little known fact, he won the Atomic Spicy Food Competition when most of the people quit after just a couple of bites. Scientists have yet to come up with an explanation.