Improve Local SEO With Google Business Profile Optimization

Google Business Profile Optimization: An Overview

Google My Business advertising has been a staple of local digital marketing for years. Recently, Google Business Profile became the name to know, but the core GMB ranking experience is the same.  Regardless of the rebranding, Google Business Profile optimization carries big rewards for businesses looking to establish themselves as powerhouses in the local market

Whenever someone searches for your business’ services, be they “catering/auto repair/library etc.”, Google will immediately show a local map with all of the relevant businesses highlighted. It also displays a box below with a brief rundown of the top 3 businesses. Most of the traffic that comes from organic search will be directed to them, making it a coveted spot to be in. 

Getting there, however, requires great Google Business Profile optimization. We’ve got you covered with today’s blog post, giving you things you can do today to take advantage of all of the tools and features Google offers for customer outreach. 

So let’s see how you can improve your Google Business Profile optimization and become a local customer magnet!

Google Business Profile Optimization Done Right 

Your Google Business Profile Optimization won’t get off the ground if your business isn’t verified, so let’s get that out of the way first. Your business may already appear in the map area, having been added by somebody else, so you should claim it as soon as possible to control the information associated with it. 

Simply follow this tutorial straight from the Google support team to claim your profile!

Keep Accurate, Up-To-Date Information

Now that we have made sure you can edit information about your business, do just that! This is the most important tactic for Google Business Profile optimization – supplying all the information you can. It’s as simple as filling out all of the available fields. That being said, there are some things to keep in mind.

  • Avoid the temptation of stuffing keywords into the business name and description areas. Write nothing more than your actual business name and make the “from the business” description like a brief elevator pitch you would tell someone just passing by. 
  • Add a phone number. This is a crucial signal in determining whether your business actually exists, so make sure you don’t skip it. 
  • Opening, closing, and holiday hours. It’s probably why 80% of searchers look at your map listing in the first place. Keeping this up-to-date prevents the typical negative review left by someone who drove 40 minutes but had to turn back empty-handed. 

Paint An Inviting Picture

Although your description is important, photos will get your point across in a fraction of the time it takes to read a paragraph. Start with high-resolution shots of the outside and inside of your location so people know whether they arrived at the right place. 

Then add any interesting pictures you think would make your space appear more appealing (products, previous events you’ve held, a peek behind the scenes at the process, unique pieces of decor, etc.). 

The right photos can communicate to your clients that your business is what they have been searching for. You can also upload videos to fulfill a similar purpose, but only if they are under 30 seconds and 100 MB.

Keep The Conversation Going With Questions And Reviews 

For many people on the fence, positive reviews are going to be the deciding factor when choosing a place to frequent. Make sure people are happy with their purchase and feel like they got what they came for, and maybe even a little more. 

Also, make yourself available to people who might have questions or complaints about their experiences. You can see and respond to messages from customers directly from Google Map or your Business Profile on Google Search. Being prompt, straightforward, and ready to help will go a long way to fostering long-term customer satisfaction. 

Bring In Traffic With Google Posts

These act like free ads that you should most certainly take advantage of. They consist of a thumbnail image and a short description that both expand when clicked on. 

Just like on social media platforms, users can follow your business to receive posts and updates. 

Make sure to post regularly and include links and CTAs. Posts will appear for only 7 days, so keep them coming. When you have multiple ones active simultaneously, they will form a carousel, with the most recent one at the front. 

There are four templates you can choose from. Which one you go with will depend on how much text you want to add to them in the thumbnail: 

  1. What’s New Posts: These offer the most text, with about 4 lines or 100 characters. If you wish to include a button, that will replace the last line, leaving you with fewer characters to play around with. 
  2. Product Posts: These let you write a product name and price range. When you include a CTA button you are only left with one line of text, so you have to rely on the other factors to make someone click. 
  3. Offer Posts: These give you an offer name, date range and method of redemption (visual coupon, link to your website or coupon code).
  4. Event Posts: Here you can have a title and a date range for your event. If you decide to add a button, you will be left with only 1 line of text.  

Final Thoughts On Your Google Business Profile Optimization

Google Business Profile optimization doesn’t need to be a chore and it won’t be if you know the right things to do to maximize your results. 

We hope the information in this article has been useful to you and if you need a helping hand to implement any scaling strategy, don’t hesitate to contact us right here and we will set up a call right away. 

We are always thinking about new ways in which we can leverage technology to help businesses scale, and we can’t wait to hear from you and talk about how we can use Google Business Profile optimization to take your business to the next level! 

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Vlad Popirda

MARKETING SPECIALIST

If you’ve been swayed, convinced, or otherwise persuaded by the writing on our page or in some of our emails, chances are Vlad was the man behind it.

Be it Social Media Management, Marketing Strategy, PPC Ads, or Copywriting, you can rely on him to get the job done.

With a Bachelor’s in Marketing and a Master’s in Advertising, his life’s work is to leave this world better than he found it, and he aims to achieve that by putting his talents in the service of the right people and helping businesses make a difference in the world.

Outside of working hours, you may find him singing Britney Spears songs at karaoke nights, or exercising his creativity in varied ways, such as playing chess, designing board games, playing guitar, or playing Dungeons & Dragons with his mates.

Alisa Villanueva

ACCOUNT MANAGER

Alisa is the glue that brings all the parts of our operation together. The one always keeping an eye on the bigger picture. The person that makes sure that it all works smoothly and on schedule, giving everything an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

While juggling her different tasks (Project Management, Web Design, Quality Control, Customer Service), one thing never changes: she will use her artistic sense to make a project unique and she will hear out the person she is working with, understanding their needs and wishes while integrating and tying them all together to create an outstanding final product.

When she’s not tuned in to her work, you’ll find Alisa taking ordinary things and making them beautiful. In her artistic endeavors she explores many different mediums of expression, like painting, ceramics, dance, and cooking. Among these, her dancing stands out, as she is part of a salsa dance performance team, doing gigs both locally and nationally.

Her dream is to travel and explore different cultures, which she is always doing from home by cooking and trying out various cuisines from around the world.
Short Excerpt:
Alisa is the one that makes things work smoothly and on schedule, giving everything she does an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

Zach Warshawsky

CHIEF OPERATING OFFICER

Zach manages the operational side of our business and coordinates all the work done by our team. He designs technical architecture and always keeps an eye towards the future, making sure his solutions are scalable. He applies his skills in all sorts of fields, such as Project and Team Management, Sales Funnels, Web Technology, Split Testing, Automation and CRM.

If there’s one trait he shares with Henry, it’s passionate problem-solving. Although he has been working for over 25 years in Sales, Marketing, Management, Team Building and Customer Service, perhaps his relevant business credentials start even earlier. At 15, he started a business selling and installing car stereo systems before he even had a driver’s license. Armed with a reseller’s permit and a passion for business, he started down the path of entrepreneurship and hasn’t looked back since.

With four amazing children and a wonderful wife in his life, his goal is set: provide the best possible life for them that he can. To that end, he works hard on helping clients scale their businesses through the use of cutting edge digital marketing tools.

His weapon of choice on this quest is not a coincidence, for his knowledge of technology is certainly top-notch. This can sometimes be a blessing and a curse however, when the Apple Genius Bar can’t solve a friend’s problem, it’s Zach’s phone that gets lit up.

To unwind, he spends time with his children, goes on weekly dates with his wife and is passionate about crafting culinary art… he unwinds and loves creating amazing home-cooked meals for his friends and family!

Henry Hamamjy

CHIEF EXECUTIVE OFFICER

One of the two men that started it all, Henry has a knack for judging character and managing the internal structure of our team. The go-to guy for when business owners hit a roadblock, he is well known for offering unique, scalable solutions to any issue that presents itself. 

With a background in Sales, Marketing, Management, People Development and Leadership, he puts it all to good use in the service of his clients and fellow team members, helping them better themselves. 

He’s a born problem-solver, breaking any seemingly impossible task into achievable actionable items.  He has successfully helped dozens of businesses expand to the 7-8 figure level, by designing and implementing extensible, supportive and responsive infrastructure that his clients could then leverage to their fullest advantage. 

At work, he loves helping our customers make their dreams a reality, taking businesses to the next step of success, guiding them all the while. Outside of work, he enjoys a good meal with friends and a nice Napa Valley Cabernet Sauvignon. He also likes travelling with his family and exploring different cultures and finding out more about our world. Having dreamt of becoming a soccer player when he grew up, he has since traded that sport for another, namely golf, which he partakes in whenever he gets the chance.

Little known fact, he won the Atomic Spicy Food Competition when most of the people quit after just a couple of bites. Scientists have yet to come up with an explanation.