If you own an e-commerce store, there’s nothing you hate seeing more than a failed purchase. Be it from faulty tech not processing payments or people just losing interest, the bottom line is that an abandoned cart strategy can stop failed purchases from putting a dent in your profits. Abandoned cart rate is one of the most obvious areas to tackle when looking for improvements to your business. It represents the number of people
Research & optimization for content production is difficult, especially when you’re trying to meet the ever-shifting demands and interests of a particular market (or several markets, depending on your business model). That is why you should get help from a powerful AI-driven platform and learn how to use MarketMuse. The importance of content in marketing cannot be overstated. According to HubSpot, 47% of buyers view three to five pieces of content before engaging with
Whether it’s called a win back, reactivation, or re-engagement email series, the aim of it is self-explanatory: Breathe new life into disengaged portions of your email list But why even go to all this trouble? After all, you’re doing what you’re supposed to – sending offers to subscribers, putting out informative content with clear calls to action throughout. If they don’t like what they’re seeing and don’t want to respond, it’s their
The advertising industry is experiencing a major shift as more and more privacy initiatives are being implemented, and the Facebook Conversion API might be just the thing to get you through it. The Current Pixel Landscape Historically, when you ran Facebook ads, you would use the Facebook pixel, a little bit of Javascript code that gets placed on your website (landing page, checkout, every single page the customer can visit). Its purpose was to track
What do heavy-hitters like Google, Twitter, LinkedIn, Reddit, eBay, and Pinterest have in common? They all use AMP, and if you have a WordPress website, you should be looking into AMP Pages for WordPress as soon as possible! The mobile market matters now more than ever, but you can’t just burst onto the scene without being well-equipped to deal with the specific issues and hurdles of the market. You can’t go
We have talked before about attracting the right people to your membership site, but the truth is that there’s a big leap from just getting them there and convincing them to sign up. More than any other type, a membership landing page lives and dies by its ability to make a convincing argument. You may find that even when you bring a lot of traffic on your platform, only a fraction of those
Why do you need email marketing personalization tips? The Cheers theme song said it best: “Sometimes you want to go where everybody knows your name!” We enjoy eating at restaurants where the server remembers our names and already knows what to recommend based on what we’ve previously enjoyed. We appreciate it when the front desk clerk at the gym knows our schedule and wishes us good luck because we’re about to go in for
Why hire expert Shopify developers? After all, if you’re selling good products at good prices, everything should run smoothly, right? Back in the day, we would be impressed with an online store simply because it had the product we were looking for. We were so excited that it wouldn’t matter in the slightest that we waited 3 minutes for a page with 2 plain boxes (one with the product picture, one with the price and
Should you consider using TUNE affiliate tracking as your Partner Marketing Platform? Short answer: Yes! Affiliate marketing can be a high-performing advertising model if you have scalable, flexible technology backing you up. TUNE is one of the best affiliate platforms to help you manage, measure and optimize your performance marketing campaigns. Do you want more details? We have been using TUNE when it was still called HasOffers and have been experts in using this
If you want to know why you should use marketing automation best practices, you need to first start by understanding what a marketing automation tool is. Everybody gets the same amount of hours in a given day, from the average Joe all the way to the thinkers, leaders, and creators. The difference is what you do in that time, and what things you decide to focus on. This is how you get ahead, by
