Attract Customers with an inbound content marketing strategy

How To Create A Winning Inbound Marketing Content Strategy

Creating an inbound marketing content strategy that integrates a specific set of marketing activities or inbound marketing tactics is bound to change your digital marketing game. With an inbound marketing strategy, you are bound to bring in more organic leads, providing value for your customers and maximizing profit. Essentially, inbound marketing involves creating specific content that attracts your customers and gets them to seek you out themselves.

Why Inbound Marketing Matters

The basic goal for creating an inbound marketing content strategy is to find potential clients, convert these clients, and grow your business. Importantly, rather than creating a typical advertisement, you want your inbound marketing message to come across as informational and invitational. Additionally, you could even make them entertaining as people are more likely to engage with such content.

The key word here is quality. Creating an inbound marketing content strategy that works means you have to focus on rolling out high-quality content. However, this is only one aspect of your marketing plan. While it can bring in the leads you need, converting these leads into paying customers requires the right approach.

The content of your inbound marketing strategy will make customers find you. This includes search engine optimization, social media, blogging, pay-per-click advertising, webinars, inbound marketing infographics, etc. Once you have them on your radar, it’s a simple enough matter of converting them. On that note, you will need an intuitive user-friendly website, a clear landing page, and a solid call-to-action (CTA). In this post, we’ll focus on creating an inbound marketing content strategy.

The most effective Inbound Marketing Content Strategy

Search Engine Optimization (SEO)

Every business owner with stakes in online marketing knows about and is likely using SEO already. It’s probably the single most popular content strategy business owners employ. With SEO, it’s all about keywords. Not just any keywords, you need keywords that are relevant to what potential customers are looking for, exactly how they are looking for it, and that are sure to get your post a high ranking. For instance, long-tail keywords play an important role in search engine optimization. You can click here to learn more about how to use long-tail keywords to improve your SEO!


This is another key aspect of inbound marketing. Keywords need a place to appear. A blog post provides you with ample opportunity to throw out keywords in a natural setting with every paragraph. Of course, these blog posts and articles need to be centered around your niche. A good way to meet your inbound marketing goals is to prioritize your blogging. Be sure to create a content calendar and stick to it.

For the actual blog post, you need to get creative. Create helpful posts on your product or service without sounding too salesy. Additionally, long-tail keywords will come in handy here (like Inbound Marketing Content Strategy!). You should use professional tools such as the Google Keyword Planner to figure out what the trending keywords are to help improve your ranking. Don’t forget a strong CTA at the end of each post to provoke action from your readers.

Email Marketing

Email marketing is a simple yet powerful inbound tool to grow your business. It could form a significant portion of your inbound content strategy through the use of email newsletters and other promotional emails. Take advantage of this form of marketing to educate your audience on the value of your business. You could also link back to your blog posts via email.

To make this work, you need an email list and relevant content to earn your customers’ attention and possibly convert them. Click here for some email segmentation techniques!

Pay-Per-Click (PPC) Advertising

This is another inbound content strategy that relies heavily on keywords. This time, however, marketers don’t have to pay for ad placement until potential customers click on that ad. On their part, a marketer has to create ads with high-ranking keywords relevant to their content.

Popular PPC marketing platforms include Google Ads, Facebook Ads, YouTube Ads, Amazon Ads, etc. Additionally, they’re a cost-effective option for your advertising. For instance, you could expect to pay about $1.86 for Facebook Ads. With such reasonable costs, you could boost site traffic without breaking the bank. Furthermore, they are measurable so you can add them to your digital marketing analytics plan. In that case, with a bit of conversion tracking, you’ll be on your way to integrating a successful inbound content strategy.


Similar to your blog posts, you want your webinars or any other video content you put out as part of your inbound content strategy to be educational rather than blatantly promotional. You need a campaign that can result in interaction with your audience as well as active engagement. Therefore, start by creating your marketing content around any relevant current event in your niche that might interest your audience. As usual, follow up with a CTA that could result in lead conversion.

Use Inbound Marketing Infographics

Consider creating inbound marketing infographics, listing the steps and content of your proposed inbound content strategy. This would provide a quick view of what your brand is offering. Your graphics and illustrations would depend on your business. For instance, if you have a membership site, you could create some inbound marketing infographics to highlight the benefits of joining your membership site.

To design these inbound marketing infographics, there are various software options out there that are cost-effective and easy to use. Your priority should be to figure out the actual content of the infographics. Once you have that down, you could use templates online to create yours and share them on various platforms such as your website and social media.

Tips to Improve Your Inbound Content Strategy

Text saying "5 Inbound Marketing Strategies to boost your business" introducing a content section

Understand your customers

To create an adequate email list and content that speaks to your audience, you need to understand them. You could consider market segmentation and digital marketing analysis to help you out here. Then you can tailor your content to suit your audience. Learning to create a sales pitch without being too salesy is something of an art. Put yourself in your customers’ shoes. You would want to learn about a product or service rather than what a brand promises to offer. With that in mind, aim to create informative and interesting content as part of your inbound marketing goals.

Be invitational

Your inbound marketing goals should be to create friendly content that interests your customers and convinces them to act of their own accord. To make this happen, try as much as possible to highlight your brand in a very inviting manner and watch as your potential clients come to you. Also, try not to be aggressive with your marketing.

Put in the work

Creating an inbound marketing content strategy requires quite a bit of research. This is especially important for your keywords and SEO. Again, you want your content to come across as natural. Keyword stuffing will only get your content flagged. Therefore, use high-quality keywords in a very natural flow. We recommend using keyword software to research your keyboards and create strong content.

Don’t forget your digital marketing analytics

When creating an inbound marketing content strategy, you should also keep an eye on the statistics and run the numbers to understand your marketing campaigns. Furthermore, you can use the data you get to improve your digital marketing strategy and meet your inbound marketing goals.

Utilize the power of social media

Meeting the people where they are is a solid inbound content strategy. There are a lot of people on social media – about 1.47 billion on Instagram and 2.96 billion on Facebook! Therefore, put your content out there to reach a significant portion of your target audience. Pro tip – tailor your content to each platform. For instance, short and simple content will be better suited to platforms like Instagram and Twitter, whereas larger and more formal content will fare better on LinkedIn. Fortunately, you can edit the same message to suit each platform and reach your inbound marketing goals.

Getting Started with Your Inbound Marketing Strategy

As a business owner, you want to make a return on investment. With inbound marketing, this can come from different sources including website traffic, email click-through rates, social engagement, and lots more. Ultimately, you are bound to meet your inbound marketing goals and report a higher return on interest by creating a campaign that encompasses multiple approaches.

If you’d like to get started creating an inbound marketing content strategy, Profitable Media can help you out. We can also share useful resources to help you create an inbound content strategy and achieve your inbound marketing goals. Connect with us here to get started!

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Camilla | Marketing Specialist

Camilla works hard to ensure that the Marketing strategies and executions are on point and data-driven, not only for our clients but internally at Profitable Media as well. She’s been coming up with innovative ways to reach and engage audiences for over 8 years.

Camilla B. <br><span>Digital Marketing Specialist </span>

Camilla B.
Digital Marketing Specialist

Camilla works hard to ensure that the Marketing strategies and executions are on point and data-driven, not only for our clients but internally at Profitable Media as well. She’s been coming up with innovative ways to reach and engage audiences for over 8 years.

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Vlad P. Marketing Specialist at Profitable Media, LLC

Vlad Popirda


If you’ve been swayed, convinced, or otherwise persuaded by the writing on our page or in some of our emails, chances are Vlad was the man behind it.

Be it Social Media Management, Marketing Strategy, PPC Ads, or Copywriting, you can rely on him to get the job done.

With a Bachelor’s in Marketing and a Master’s in Advertising, his life’s work is to leave this world better than he found it, and he aims to achieve that by putting his talents in the service of the right people and helping businesses make a difference in the world.

Outside of working hours, you may find him singing Britney Spears songs at karaoke nights, or exercising his creativity in varied ways, such as playing chess, designing board games, playing guitar, or playing Dungeons & Dragons with his mates.

Alisa Villanueva Account Manager at Profitable Media, LLC

Alisa Villanueva


Alisa is the glue that brings all the parts of our operation together. The one always keeping an eye on the bigger picture. The person that makes sure that it all works smoothly and on schedule, giving everything an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

While juggling her different tasks (Project Management, Web Design, Quality Control, Customer Service), one thing never changes: she will use her artistic sense to make a project unique and she will hear out the person she is working with, understanding their needs and wishes while integrating and tying them all together to create an outstanding final product.

When she’s not tuned in to her work, you’ll find Alisa taking ordinary things and making them beautiful. In her artistic endeavors she explores many different mediums of expression, like painting, ceramics, dance, and cooking. Among these, her dancing stands out, as she is part of a salsa dance performance team, doing gigs both locally and nationally.

Her dream is to travel and explore different cultures, which she is always doing from home by cooking and trying out various cuisines from around the world.
Short Excerpt:
Alisa is the one that makes things work smoothly and on schedule, giving everything she does an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

Zach Warshawsky Chief Operations Officer at Profitable Media, LLC

Zach Warshawsky


Zach manages the operational side of our business and coordinates all the work done by our team. He designs technical architecture and always keeps an eye towards the future, making sure his solutions are scalable. He applies his skills in all sorts of fields, such as Project and Team Management, Sales Funnels, Web Technology, Split Testing, Automation and CRM.

If there’s one trait he shares with Henry, it’s passionate problem-solving. Although he has been working for over 25 years in Sales, Marketing, Management, Team Building and Customer Service, perhaps his relevant business credentials start even earlier. At 15, he started a business selling and installing car stereo systems before he even had a driver’s license. Armed with a reseller’s permit and a passion for business, he started down the path of entrepreneurship and hasn’t looked back since.

With four amazing children and a wonderful wife in his life, his goal is set: provide the best possible life for them that he can. To that end, he works hard on helping clients scale their businesses through the use of cutting edge digital marketing tools.

His weapon of choice on this quest is not a coincidence, for his knowledge of technology is certainly top-notch. This can sometimes be a blessing and a curse however, when the Apple Genius Bar can’t solve a friend’s problem, it’s Zach’s phone that gets lit up.

To unwind, he spends time with his children, goes on weekly dates with his wife and is passionate about crafting culinary art… he unwinds and loves creating amazing home-cooked meals for his friends and family!

Henry Hamamjy Chief Executive Officer at Profitable Media, LLC

Henry Hamamjy


One of the two men that started it all, Henry has a knack for judging character and managing the internal structure of our team. The go-to guy for when business owners hit a roadblock, he is well known for offering unique, scalable solutions to any issue that presents itself. 

With a background in Sales, Marketing, Management, People Development and Leadership, he puts it all to good use in the service of his clients and fellow team members, helping them better themselves. 

He’s a born problem-solver, breaking any seemingly impossible task into achievable actionable items.  He has successfully helped dozens of businesses expand to the 7-8 figure level, by designing and implementing extensible, supportive and responsive infrastructure that his clients could then leverage to their fullest advantage. 

At work, he loves helping our customers make their dreams a reality, taking businesses to the next step of success, guiding them all the while. Outside of work, he enjoys a good meal with friends and a nice Napa Valley Cabernet Sauvignon. He also likes travelling with his family and exploring different cultures and finding out more about our world. Having dreamt of becoming a soccer player when he grew up, he has since traded that sport for another, namely golf, which he partakes in whenever he gets the chance.

Little known fact, he won the Atomic Spicy Food Competition when most of the people quit after just a couple of bites. Scientists have yet to come up with an explanation.