Creating an inbound marketing content strategy that integrates a specific set of marketing activities or inbound marketing tactics is bound to change your digital marketing game. With an inbound marketing strategy, you are bound to bring in more organic leads, providing value for your customers and maximizing profit. Essentially, inbound marketing involves creating specific content that attracts your customers and gets them to seek you out themselves.
Why Inbound Marketing Matters
The basic goal for creating an inbound marketing content strategy is to find potential clients, convert these clients, and grow your business. Importantly, rather than creating a typical advertisement, you want your inbound marketing message to come across as informational and invitational. Additionally, you could even make them entertaining as people are more likely to engage with such content.
The key word here is quality. Creating an inbound marketing content strategy that works means you have to focus on rolling out high-quality content. However, this is only one aspect of your marketing plan. While it can bring in the leads you need, converting these leads into paying customers requires the right approach.
The content of your inbound marketing strategy will make customers find you. This includes search engine optimization, social media, blogging, pay-per-click advertising, webinars, inbound marketing infographics, etc. Once you have them on your radar, it’s a simple enough matter of converting them. On that note, you will need an intuitive user-friendly website, a clear landing page, and a solid call-to-action (CTA). In this post, we’ll focus on creating an inbound marketing content strategy.
The most effective Inbound Marketing Content Strategy
Search Engine Optimization (SEO)
Every business owner with stakes in online marketing knows about and is likely using SEO already. It’s probably the single most popular content strategy business owners employ. With SEO, it’s all about keywords. Not just any keywords, you need keywords that are relevant to what potential customers are looking for, exactly how they are looking for it, and that are sure to get your post a high ranking. For instance, long-tail keywords play an important role in search engine optimization. You can click here to learn more about how to use long-tail keywords to improve your SEO!
This is another key aspect of inbound marketing. Keywords need a place to appear. A blog post provides you with ample opportunity to throw out keywords in a natural setting with every paragraph. Of course, these blog posts and articles need to be centered around your niche. A good way to meet your inbound marketing goals is to prioritize your blogging. Be sure to create a content calendar and stick to it.
For the actual blog post, you need to get creative. Create helpful posts on your product or service without sounding too salesy. Additionally, long-tail keywords will come in handy here (like Inbound Marketing Content Strategy!). You should use professional tools such as the Google Keyword Planner to figure out what the trending keywords are to help improve your ranking. Don’t forget a strong CTA at the end of each post to provoke action from your readers.
Email marketing is a simple yet powerful inbound tool to grow your business. It could form a significant portion of your inbound content strategy through the use of email newsletters and other promotional emails. Take advantage of this form of marketing to educate your audience on the value of your business. You could also link back to your blog posts via email.
To make this work, you need an email list and relevant content to earn your customers’ attention and possibly convert them. Click here for some email segmentation techniques!
Pay-Per-Click (PPC) Advertising
This is another inbound content strategy that relies heavily on keywords. This time, however, marketers don’t have to pay for ad placement until potential customers click on that ad. On their part, a marketer has to create ads with high-ranking keywords relevant to their content.
Popular PPC marketing platforms include Google Ads, Facebook Ads, YouTube Ads, Amazon Ads, etc. Additionally, they’re a cost-effective option for your advertising. For instance, you could expect to pay about $1.86 for Facebook Ads. With such reasonable costs, you could boost site traffic without breaking the bank. Furthermore, they are measurable so you can add them to your digital marketing analytics plan. In that case, with a bit of conversion tracking, you’ll be on your way to integrating a successful inbound content strategy.
Similar to your blog posts, you want your webinars or any other video content you put out as part of your inbound content strategy to be educational rather than blatantly promotional. You need a campaign that can result in interaction with your audience as well as active engagement. Therefore, start by creating your marketing content around any relevant current event in your niche that might interest your audience. As usual, follow up with a CTA that could result in lead conversion.
Use Inbound Marketing Infographics
Consider creating inbound marketing infographics, listing the steps and content of your proposed inbound content strategy. This would provide a quick view of what your brand is offering. Your graphics and illustrations would depend on your business. For instance, if you have a membership site, you could create some inbound marketing infographics to highlight the benefits of joining your membership site.
To design these inbound marketing infographics, there are various software options out there that are cost-effective and easy to use. Your priority should be to figure out the actual content of the infographics. Once you have that down, you could use templates online to create yours and share them on various platforms such as your website and social media.
Tips to Improve Your Inbound Content Strategy
Understand your customers
To create an adequate email list and content that speaks to your audience, you need to understand them. You could consider market segmentation and digital marketing analysis to help you out here. Then you can tailor your content to suit your audience. Learning to create a sales pitch without being too salesy is something of an art. Put yourself in your customers’ shoes. You would want to learn about a product or service rather than what a brand promises to offer. With that in mind, aim to create informative and interesting content as part of your inbound marketing goals.
Your inbound marketing goals should be to create friendly content that interests your customers and convinces them to act of their own accord. To make this happen, try as much as possible to highlight your brand in a very inviting manner and watch as your potential clients come to you. Also, try not to be aggressive with your marketing.
Put in the work
Creating an inbound marketing content strategy requires quite a bit of research. This is especially important for your keywords and SEO. Again, you want your content to come across as natural. Keyword stuffing will only get your content flagged. Therefore, use high-quality keywords in a very natural flow. We recommend using keyword software to research your keyboards and create strong content.
Don’t forget your digital marketing analytics
When creating an inbound marketing content strategy, you should also keep an eye on the statistics and run the numbers to understand your marketing campaigns. Furthermore, you can use the data you get to improve your digital marketing strategy and meet your inbound marketing goals.
Utilize the power of social media
Meeting the people where they are is a solid inbound content strategy. There are a lot of people on social media – about 1.47 billion on Instagram and 2.96 billion on Facebook! Therefore, put your content out there to reach a significant portion of your target audience. Pro tip – tailor your content to each platform. For instance, short and simple content will be better suited to platforms like Instagram and Twitter, whereas larger and more formal content will fare better on LinkedIn. Fortunately, you can edit the same message to suit each platform and reach your inbound marketing goals.
Getting Started with Your Inbound Marketing Strategy
As a business owner, you want to make a return on investment. With inbound marketing, this can come from different sources including website traffic, email click-through rates, social engagement, and lots more. Ultimately, you are bound to meet your inbound marketing goals and report a higher return on interest by creating a campaign that encompasses multiple approaches.
If you’d like to get started creating an inbound marketing content strategy, Profitable Media can help you out. We can also share useful resources to help you create an inbound content strategy and achieve your inbound marketing goals. Connect with us here to get started!