With each passing day, we see the birth of dozens of new digital marketing tools designed to help our businesses’ day-to-day operations.
We’ve made a list of some of the ones we’ve been using successfully to save money, time, and effort for our clients.
There are precise descriptions regarding their benefits, price points, and whether it would suit your company based on your specific needs so you can start using them to build customer trust and drive more revenue.
Take a look at the marketing tools listed below, and make sure you’re not missing anything that could help your business grow exponentially!
Digital Marketing Tools Categories:
You can click on the type of digital marketing tool you’re interested in from the list below and jump down to the relevant category:
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Analytics Tools
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Split-testing & conversion optimization
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SEO digital marketing tools
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Marketing Automation & Email Marketing Tools
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Team Collaboration
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Affiliate marketing
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Landing Page & Funnel Builders
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Website creation and optimization
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E-commerce
Analytics Tools
Google Analytics
Google Analytics should be your first stop when trying to understand visitor behavior on your website. It offers comprehensive insights into your website’s data across all types of devices, so you can track things like the number of visits to your website, how much time visitors spend on your site, or which pages they visit most often.
When considering other analytics software, keep in mind that Google has more accurate information about how people interact with your site than most other products that rely solely on page tags.
Who should use it: If you’re not 100% sure you found a digital marketing tool that’s better suited for your business, you should use Google Analytics. It’s free, it’s powerful and, once you get used to it, it will do a fantastic job at helping you understand your visitors better.
Starting price: Free
Google Tag Manager
Google Tag Manager is another free marketing tool from Google that makes adding and updating the website tags you need for Google Analytics, AdWords, conversion tracking, or remarketing much quicker than if you were to do it manually.
While having a bit of a learning curve, it’s probably the easiest way to add and update website tags since you’ll no longer need to edit your website code manually. It’s a must-have if you really want to understand what happens after your consumers click on your ads and how your other digital marketing tools impact your customer’s experience.
Who should use it: Marketers and webmasters that want to save time when tracking ads or visitor actions on their websites.
Starting price: FREE
Hotjar
Hotjar is one of the fastest, easiest ways to understand your website’s visitors’ experience and how they interact with it.
You get access to videos of real users interacting with your website so you can quickly identify their pain points and see where you are performing well and where you need to improve. You can playback their sessions, getting accurate feedback on user activity, behavior, and feelings about your site.
It’s like having a team of in-house usability experts at your fingertips.
Who should use it: Digital Marketers, Product Managers, UX Researchers & Designers, Data Analysts, and Business Owners that want to get quick feedback on how users are responding to their websites.
Starting price: Free Basic Plan
Split Testing & Conversion Optimization
Visual Website Optimizer (VWO)
Visual Website Optimizer’s web test automation software enables you to easily create and run very powerful A/B and multivariate tests on any website.
You can automate it to build out your marketing testing playbook so you can start maximizing revenues from every customer acquisition moment.
Who should use it: Larger companies or digital marketers that need to perform a lot of testing while making sure that the data they’re receiving remains accurate during every step of the visitor journey.
Starting price: $99/month
Convert
Convert is another complete A/B testing platform that allows you to grow with powerful multivariate tests across any part of your website.
They’re focused on offering round-the-clock support customer support from people who understand the platform so you can quickly get back on your feet if you ever get lost. It’s pretty easy to set up as they have a lot of pre-configured options. Still, they also make it easy to create your own highly individualized tests, and they offer a great variety of performance analytics tools.
Who should use it: Convert offers a reliable product for building strong hypotheses and testing them on a precise, consistent and non-biased system. That said, they’re not the cheapest option, so if you’re just getting started, you might try other digital marketing tools beforehand – or begin with their 15-Day Free Trial.
Starting price: $699/month
Optimizely
Optimizely allows marketers to create, budget, and manage ongoing experimentations on websites and mobile apps through one of the best user interfaces among split-testing software.
It’s popular both with technical and business users. They focus on offering both visual and code editors that make it reliable and, in the right hands, a very advanced way to implement A/B tests.
Who should use it: Optimizely is heavily focused on enterprise and mid-market companies. They offer sophisticated experimentation options, so it’s probably best to use this tool only if you need to do a lot of testing or need software that can perform many complex tasks.
Starting price: Different depending on your needs, starts at around $36000 per year.
Google Optimize is another solution from Google that allows you to validate hypothesis and test assumptions. It is simple to setup and use and it integrates seamlessly with Google Analytics and Google Ads so you can dive deeper into the data and offer personalized experiences to your ad groups.
The free plan is perfect for anyone getting started with experimentation: you can run simple A/B tests on your website and personalize user experiences, but if you have more sophisticated testing needs, you can also upgrade to Optimize 360.
Who should use it: Website owners & marketers that want to test hypotheses with a great range of targeting options based on Google Analytics & Google Ads data.
Starting price: Free for small to medium-sized businesses
SEO digital marketing tools
Google Search Console
Google Search Console is another must-have free digital marketing tool from Google that allows website owners to monitor, fix, and enhance their website’s traffic and performance.
You can also use it to get email notifications anytime it detects a technical problem with your website that needs immediate attention or just an SEO or marketing opportunity that you can take advantage of.
Who should use it: Everyone with a website. Since over 70% of search engine searches go through Google, not listening to their advice could come at a huge cost when marketing your website.
Starting price: Free
Yoast
Yoast is a search engine optimization plugin for WordPress that makes your website more visible to search engines. It’s the most used WordPress plugin because it makes for a really easy, straightforward but at the same time surprisingly effective way of boosting your credibility and earning more traffic.
Yoast offers you guidelines that will help you tell Google and other search engines exactly what your page is about so you can rank higher in the search results.
Who should use it: All WordPress website owners not currently using an SEO tool interested in starting to improve their search engine visibility.
Starting price: Free Plan
Ahrefs
Ahrefs is an SEO research tool that offers a lot more functionality than other SEO services while coming with a bit of a steeper learning curve and a higher price point.
They’ve got a ton of SEO auditing features, Keyword Research, Rank Tracking, or Off-Page SEO that more experienced SEO Analysts will find extremely useful, alongside their great filtering and data viewing options.
Who should use it: Ahrefs offers many benefits that make it worth it for people managing multiple websites or large SEO campaigns. If you’re just getting started, it’s probably a better choice to use a different search engine tool like Yoast or Moz.
Starting price: Lite Plan for $99/month, but you’ll likely want to get at least the Standard plan at $199/month to fulfill your SEO goals.
Marketing Automation & Email Marketing Tools
ActiveCampaign
ActiveCampaign is a powerful yet easy-to-use email marketing software for small and mid-sized businesses that’s primarily aimed at helping you quickly create, send, and optimize your email communications.
One of the best digital marketing tools for emails out there, it’s an award-winning leader in cloud-based marketing automation and sales intelligence with features for lead scoring, analytics, CRM, contact management, behavior tracking, segmentation, and precision marketing.
Who should use it: Small and medium businesses looking for a reliable email marketing, CRM, and automation platform as part of their digital marketing toolkit.
Starting price: $9/month charged yearly for their Lite Plan.
Maropost
Maropost is a cloud-based solution that combines email marketing with advanced segmentation for smarter campaigns, social listening with monitoring and managing content, and rich reporting.
Maropost allows email marketers to send personalized emails at scale, automate campaign data collection to track campaign performance and predict trends.
Who should use it: Medium to large businesses that need sophisticated email marketing campaign tools & Advanced Workflows.
Starting price: $500/month
Keap (fka Infusionsoft)
The Keap platform offers a unique solution for b2b marketers looking to add automation capabilities to their digital marketing tools. It’s a powerful software that can save time spent on repetitive tasks with easy automation options. Still, it’s also highly customizable, so you can design complex workflows from scratch and automate sales or marketing processes. Keap gives you access to a large number of different conditions, triggers, and actions that you can apply to easily and automatically keep track of your leads.
Who should use it: Marketers & Business Owners who need a more advanced, b2b marketing automation & digital marketing tool that includes CRM and sales features.
Starting price: Lite plan for $79/month, but you’ll probably want the features offered in the $149/month Pro Plan.
Ontraport
Ontraport is an all-in-one business automation platform & one of the best digital marketing tools you can find at this price point. It can help you automate any aspect of your business, from lead generation and nurturing, converting leads to paying customers, customer support, email marketing, CRM, and many other related processes.
It’s been widely used by small businesses and solopreneurs as well as established enterprises, and it’s well-known for it’s customization options, amazing support team, and visual campaign builder.
Who should use it: Marketers looking to save time with an accessible automation option and great customer support that’s there to guide you every step of the way.
Starting price: $79/month for their Basic Plan
Team Collaboration
If you’re a fan of using digital marketing tools for collaboration or you struggle with managing different people with a variety of schedules, objectives, and time zones, then basecamp may be the perfect fit for you.
It offers a single place where team members or even different departments can communicate, plan out projects, track objectives, and share documents (up to 500 GB). We personally love its one-stop alternative to countless emails saying the same thing to different people and everybody working through different mediums.
Who should use it: Teams of any size who wish to centralize and streamline their work while increasing productivity.
Starting Price: Free Personal Plan, $99/month for Basecamp Business
Slack
Slack is an office collaboration tool that offers a highly customizable communication platform for any team. You can create specific channels for anything you want, like teams, projects, or topics. It can be integrated with other apps to build a good workflow by automating communication and routine actions.
You can customize notifications for your particular needs and search through all the messages ever sent so nothing gets lost. We use Slack a lot to securely communicate and share files with the entire team.
Who should use it: Teams of all sizes who want efficient & instant communication between team members and different departments
Starting Price: Free, $6.67 per user per month for the Standard Plan.
Affiliate Marketing
Tune (formerly HasOffers)
Tune is a real-time engagement and revenue optimization platform that empowers publishers to create their own ad-networks and run their business from a single, customizable dashboard.
When used as an affiliate marketing tool, Tune can act as a standalone management platform for all of the products or services you would like to advertise. This makes it easy to manage multiple campaigns within the network, and even track where your traffic is coming from while automating tedious manual tasks such as payment processing or reporting.
Who should use it: Affiliate network owners, performance advertisers and affiliates that need an easy way of managing marketing partnerships across mobile and web.
Starting price: $499/month for Advertisers, $799/month for Networks.
Cake
Cake is one of Tune’s best alternatives as they offer Affiliate marketing, Lead Distribution, and Marketing Attribution Software options that allow you to manage and optimize all of your performance marketing campaigns.
It’s a great digital marketing tool for managing paid-to-click programs or any lead generation campaign where lead quality is important, and campaign performance must be carefully measured and optimized.
Who should use it: Affiliate network owners, performance advertisers, and affiliates that need more product support and marketing insights than Tune can offer and are willing to pay for it.
Starting price: They offer custom quotes depending on your needs. As a general rule, Cake is more expensive than Tune but has more features you can take advantage of.
HitPath
HitPath is an analytics platform that’s best used at turning vast amounts of customer data into clear, actionable insights. It tracks data across multiple channels, so advertisers, agencies, networks, and publishers can understand the true impact of their media spend.
HitPath’s technology is currently integrated with publishers’ ad servers so that all their reporting and billing records are received in real-time into a centralized data warehouse, making it easy for you to be an affiliate marketer. The resulting details are automatically processed and organized into custom reports for more intelligent decision making, so,
Who should use it: Affiliate Businesses & Digital Marketers who need to track large volumes of data across multiple channels.
Starting price: $1500.00/month
Landing Page & Funnel Builders
Clickfunnels
ClickFunnels is a powerful all-in-one sales funnel builder that makes it easy to sell products and services online. They’re focused on helping you get your pages up and running quickly without overwhelming you with options, so that you can create beautiful, high-converting landing pages in a few minutes.
Clickfunnels allows you to create, design, and manage every aspect of your marketing funnels in one place, so instead of juggling multiple digital marketing tools to build your sales process, you can do it faster, easier, and at a fraction of the cost.
Who should use it: Conversion-focused businesses that want to create sales funnels or landing pages quickly without having to hire a web developer or spend too much time on it.
Starting price: $97/month
SwipePages
Swipe Pages is a landing page software that offers a combination of speed, simplicity, and elegance to create converting landing pages.
They offer 40+ beautifully pre-designed templates you can use as a starting point for your AMP landing page, or you can effortlessly build it from scratch with their drag & drop editing tools.
Who should use it: SwipePages is very easy to learn for beginners, but it can also be a great tool for any B2B SaaS company or Digital Marketer that wants to create very fast loading landing pages.
Starting price: $29.00/month
Instapage
Instapage is a digital marketing tool that’s focused on one thing only: creating high-converting, highly customizable landing pages.
They have several features aimed at achieving this goal, which allow you to experiment with different landing page variations, collaborate with your team, or personalize the landing page experience for your customer, all while making it easy to visualize your marketing campaigns.
Who should use it: Entrepreneurs and marketers that need to create and test landing pages constantly as part of their digital marketing strategy
Starting price: $149/month
Website Creation & Optimization
WordPress
WordPress powers 40 percent of the web, and that should give you enough proof of its reliability and strengths.
WordPress.org offers you the independence of building a website exactly the way you want, so it’s one of the best tools you can use if you want to have a high degree of independence but you also don’t want to miss on a tool that offers great support, security & is search engine friendly.
Who should use it: Everyone looking for an open-source software that they can use to create their website, blog, or app exactly the way they want to.
Starting price: WordPress is open-source so you can use it for free, but in order to do that, you need to purchase your own domain name and find a good WordPress hosting company.
CloudFlare
Cloudflare is a web performance and security service that aims to protect and accelerate your website. CloudFlare serves over 12 million websites, giving it a large enough database to identify malicious users and bots quicker than most other operating system firewalls.
Cloudflare can also block spam email, stop comment spam, and help prevent denial-of-service (DoS) attacks, alongside other features that will help you feel at ease regarding your website security.
Who should use it: Everyone that could benefit from additional security and speed to their website.
Starting Price: Free Plan for individuals, Pro Plan available for $20/month
E-commerce
Shopify
Shopify offers a really easy path to follow into eCommerce, with a great range of options to suit your particular business needs. As one of the most widely known and accessible products for starting an e-commerce business, they offer all the basic digital marketing tools you need to build, manage and grow your online shop.
Once you’ve set it up, you should make sure that you check out their app store: a huge selection of Plugins that act as small-scale digital marketing tools that are there to further help you scale your business.
Who should use it: People who are starting their first online shop or other small e-commerce business owners under $10m revenue.
Starting Price: $9/month for their Lite Plan
sticky.io (formerly LimeLight CRM)
Sticky.io is an all-in-one eCommerce product that collects, manages, and automates recurring billing.
Their API supports over 400 integrations and makes it easy to add pricing models such as subscriptions or coupons on top of your existing infrastructure. Using predictive modeling, you can track trends to generate up-to-date insights and increase customer retention.
Who should use it: Mid-size to enterprise-level direct-to-consumer eCommerce retailers / sellers.
Starting price: not publicly available, upwards of $1000/month.
Soon, we’ll add case studies for each of these digital marketing tools that will showcase their strengths and hidden benefits so you can start using them to their fullest potential. So, if you feel like you’ve gotten some value out of this list, subscribe to our email newsletter to make sure you’ll be in the know when we have more blog posts to share with you!
If you need more help choosing the right digital marketing tools to grow your business, contact us today, and let’s scale your business together!
