Here’s all you need to know about creating your very own display ad strategy to attract the right audience and scale your business.
A solid display ad strategy is a must-have in the digital marketing space. In most definitions of display ads that you will find, there will likely be a clause on getting an audience to take a specific action. That is the center point of display ads. Otherwise, they would be little more than colorful banners that pop up in the middle of navigating a website. Something most people would consider rather pesky!
You want to create effective Google display bidding strategies or a display ad strategy that doesn’t cost you more money than you make from it.
Recall that Google ads are charged on a cost-per-click basis so more than getting clicks, you’ve got to make sure they result in actions. How to do that? The short answer is that you’ve got to build an effective display ads strategy.
The long answer with the hows, what to do’s, and what not to dos… read on!
We will jump right into the strategies you need to implement to boost your display ads conversion rate. As you go through the list, your primary objective would be to take these steps and define display advertising campaigns that are targeted and tailored to your business.
Lockdown Your Display Ad Strategy
There’s no one size fits all rule to display ads optimization tips. However, one of the top strategies to adopt here is keyword targeting. With this, your ads will be placed on websites with content matching specific keywords. This is a rather surgical way of improving your display ads strategy and boosting your display ad conversion rates because of how specific it can get.
There are other techniques of display ad targeting such as demographic targeting which allows you to build your ads based on your audience’s demographic profile. Here, it’s all about your clients. If you can identify your target audience, then your next step will be understanding their needs. Understand these needs and it all becomes a question of how you choose to meet them. There is also placement targeting where you get to choose what websites the ads will appear on.
Ultimately, rather than choosing one specific strategy, you could combine quite a few of them to get the most out of your display advertising campaign and hit the biggest (yet most relevant audience) who are likely to take positive action.
Make Sure You Have High-Quality Images
People are often very visual and so if you think your ads are not doing very well, a redesign might be something to consider. The quality of the image or video you use for your ads plays a very important role in your banner ad optimization. People don’t know how much work you put into figuring out your google display bidding strategy whether you combined multiple display ads strategies or not doesn’t blow their minds. But the actual visual content? Now, that’s going to jump out at them…literally!
Beyond releasing brightly colored ads that might even throw your audience off, you might want to consider some smart ad practices instead. When it comes to the best practices, image quality and placement are key. You want to use high-quality images that capture the essence of your brand. Overlaid logos, buttons, and texts are a big no. Don’t forget to include relevant captions and other relevant information such as prices and promotions. This is necessary for boosting your display ads conversion rate. Lastly, your ad should lead your audience to a great landing page so they’re more likely to convert.
Test Your Banner Ads
Wouldn’t you rather put out an ad with a high display ads conversion rate than one that causes you to lose potential leads? You might think that the only way to know for sure which one does what is just to release the ads. Not quite. You can test your ads in very strategic ways to understand your customer’s preferences and behavior so you can use this information to your advantage in creating thriving ads.
You don’t have to overthink this. With a simple A/B testing method, you can gain some valuable insight into your audience so you can target them better. Start with figuring out the aspect of the ad you would like to test and the insight you would like to glean for your banner ad optimization.
A few things you could test include captions, CTAs, and of course images or videos. Get your answers, and you can adapt this information to create killer ads with high conversion rates. And if you want your data to be accurate, make sure you’re using auto-tagging!
Use the Right Display Ad Optimization Tools
To ensure your display ads strategy is successful, you should make it a point to use tools that bring your campaign to scale. The best tools prioritize and maximize efficiency. Most times it boils down to technology. This will probably involve a lot of time doing some research, so you make the right choice. It might even cause you to accrue some extra costs. In the long run, it is worth the investment so definitely consider this.
For instance, consider trying out programmatic advertising. It’s a cool way to cut down on the work you’d have to do if you were placing ad requests traditionally. With programmatic advertising, you use algorithmic software to place your display ads. You can also get the right audience in real time by using the programmatic ad technique of real-time bidding. Go ahead and give programmatic ads a try. You’ll find that you might cut down on overall advertising costs in addition to converting more leads.
Display Ads Retargeting
Display ads retargeting as a key display ad strategy is hardly something we can fit into a few lines. But if you’ve been in the online business world for some time now, then you’ve probably come across this concept. This is especially true if you’ve dealt with banner ads and other Google display bidding strategies in the past.
Essentially, display ads retargeting is targeting customers who visit your website with display ads when they are on a different website. This is a very effective advertising strategy.
Most business owners don’t need much convincing on this format, especially with some of these statistics. There’s a high bounce rate of about 34.8% for new users. Also, about 92% of website visitors might be on the fence about whether to shop a product.
Implement a retargeting campaign and you can get customers to take positive action and boost your display ads conversion rate. To retarget effectively, we recommend focusing on specific URL visits. Rather than bombarding all your website visitors with ads, you can focus on getting your ads to everyone who visited a specific web page. Chances are high that they are interested in something on that page. Targeting them with information on that product or service is important for your display ad optimization or banner ad optimization.
Conversion Tracking For Your Display Ad Strategy
Making sure your display ads strategy is effective is one piece of the puzzle. The other very important piece is maintaining that effectiveness over time. A great way to do that to ensure your business remains scaled is with Google Ads Conversion Tracking. You can use this to determine what keywords bring you the most revenue, learn more about your customers’ actions, boost your sales, etc. For a comprehensive guide on Google Ads Conversion Tracking, click here!
Find a Display Ad Strategy That Works
Google display bidding or display ads in general can be a bit of a convoluted topic. Fortunately, the effort is bound to pay off as far as getting you useful leads that take action is concerned. We can put you on the right track to creating a strong display ad strategy. We can also help you retarget customers and fine-tune your Google display bidding strategies for business growth! Contact us today!
