Optimize Your Evergreen Funnel For Maximum Profit

Optimize Your Evergreen Sales Funnel For Maximum Profit

The idea of an evergreen sales funnel is great, but the implementation is oftentimes lacking. 

However, the prospect of consistent sales all year round is understandably enticing. An evergreen sales funnel can provide income to keep your business going without constant maintenance. 

That time and effort can then be diverted and invested into pursuing new scaling opportunities and implementing strategies. 

The best sales funnel strategy should always take the customer journey into account. Just like the vertebrae in your spine, if these steps are out of alignment with each other, severe pain will be felt throughout and the whole system could be thrown out of balance. 

Luckily, the pain points are usually similar across industries and companies. Let’s look at the key elements you have to pay attention to in your sales funnel.  

Read on to tighten your existing sales system or turn it into an evergreen sales funnel that will become the backbone of your whole operation! 

Build a Profitable Evergreen Sales Funnel

Effective Landing Pages

Putting a landing page together can be disarmingly quick, especially if you are using the right tool

Your sales funnel might have multiple landing pages (e.g. one for the lead magnet, one for the actual product, etc.) but they will function similarly. 

Keep the focus on the product/service you are trying to sell. Other things like your bio, mission statement, webinars, blog posts, video tutorials can all take a back seat and live elsewhere on your site. 

Moreover, stick with one action you want your readers to take. Be it signing up for a course, downloading a free ebook or purchasing a product, it should not share the spotlight with all the others, so as not to dilute the reader’s attention. The secondary calls to action (following a social media page, commenting etc.) can be put into follow-up emails. 

Lastly, as much as you would like to talk up the fantastic features of your product, digging into the nuts and bolts of what you have achieved, you should really be focusing on what the potential customer is getting out of this deal. So when mentioning features, relate them to how they positively impact the end-user. 

A Stellar Lead Magnet 

Make sure your lead magnet delivers in a small way on the promises you have made throughout your landing page and ads. 

You should aim to alleviate part of your audience’s problem straight away with your content. 

If you believe your current lead magnet isn’t impactful enough, you should design one from scratch to meet your audience’s needs and grab their attention as quickly as possible. 

However, if you already have a relevant content catalog, you should definitely leverage that to your advantage. When taking a pre-existing ebook/course lesson/webinar and turning it into a lead magnet, remember to:

  1. Add any additional information needed to turn it into a substantial and standalone piece of content. 
  2. Scrub any dates and unnecessary references that could prevent it from remaining fresh for years to come. 
  3. Create a new URL so that you can track its performance inside your evergreen sales funnel without any prior data muddling up the results. 

Constant Traffic = Constant Sales 

Now that we have ensured we have all the appropriate parts of our machine running optimally, let’s make sure we feed it the right type of fuel to power the whole thing. 

This is where most evergreen sales funnels start to falter since people set them up and expect conversions for years to come. 

In reality, you have to feed your sales system fresh traffic in the form of cold leads. The most reliable ways to do this are Facebook Ads and SEO-optimized content. 

An Evergreen Sales Funnel Doesn’t Mean A Static Funnel 

Once you have it up and running, your evergreen sales funnel still needs care and attention to perform efficiently in the long run. 

If you expect consistent growth down the line, you will have to fine-tune the evergreen sales funnel to get better results.

Here are some ideas you can play around with after you have an established evergreen sales funnel: 

  • Offer a discount. This is a great way to take your evergreen marketing funnel from good to outstanding. Target these coupons at the people with abandoned carts and those who have already shown a strong interest in your offer by visiting the checkout page. 
  • See what type of content resonates best with your audience to improve your lead magnet. Do this directly through questionnaires/feedback or indirectly through market research. By analyzing your audience segments you can get a feel for their interests. This also leads us to the next point. 
  • Collaborate with other brands/influencers. By tapping into the audiences of established figures in your segment’s sphere of interest you boost your own audience as quickly as possible. 
  • Bundle your products. This could be the perfect opportunity to create some crossover if you have different product lines/services for specific client bases. This could take the form of a demo/free trial or coupon code. It will serve to delight your existing audience and make them feel appreciated.
  • Don’t forget the holidays. Just like the trees from which they get their name, evergreen sales funnels should get a little extra care and attention during the holidays. There will be a surge of people in shopping mode, so don’t pass up on this opportunity. Do this by offering discounts or by adding a temporary theme to your landing pages to differentiate your offer from the rest of the year. 

How To Get Help With Your Evergreen Sales Funnel

For a real-time sales funnel example, you can look at the products/services you have purchased lately and see how they were marketed. 

If you need help implementing the tactics you see there or the ones in this article, simply contact us right here.

We have spent over a decade leveraging the best technology in the industry to improve and scale our clients’ businesses. 

So don’t hesitate to reach out and we will set up a call right away to discuss how we can help take your evergreen sales funnel to the next level! 

 

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Camilla | Marketing Specialist

Camilla works hard to ensure that the Marketing strategies and executions are on point and data-driven, not only for our clients but internally at Profitable Media as well. She’s been coming up with innovative ways to reach and engage audiences for over 8 years.

Camilla B. <br><span>Digital Marketing Specialist </span>

Camilla B.
Digital Marketing Specialist

Camilla works hard to ensure that the Marketing strategies and executions are on point and data-driven, not only for our clients but internally at Profitable Media as well. She’s been coming up with innovative ways to reach and engage audiences for over 8 years.

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Vlad P. Marketing Specialist at Profitable Media, LLC

Vlad Popirda

MARKETING SPECIALIST

If you’ve been swayed, convinced, or otherwise persuaded by the writing on our page or in some of our emails, chances are Vlad was the man behind it.

Be it Social Media Management, Marketing Strategy, PPC Ads, or Copywriting, you can rely on him to get the job done.

With a Bachelor’s in Marketing and a Master’s in Advertising, his life’s work is to leave this world better than he found it, and he aims to achieve that by putting his talents in the service of the right people and helping businesses make a difference in the world.

Outside of working hours, you may find him singing Britney Spears songs at karaoke nights, or exercising his creativity in varied ways, such as playing chess, designing board games, playing guitar, or playing Dungeons & Dragons with his mates.

Alisa Villanueva Account Manager at Profitable Media, LLC

Alisa Villanueva

ACCOUNT MANAGER

Alisa is the glue that brings all the parts of our operation together. The one always keeping an eye on the bigger picture. The person that makes sure that it all works smoothly and on schedule, giving everything an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

While juggling her different tasks (Project Management, Web Design, Quality Control, Customer Service), one thing never changes: she will use her artistic sense to make a project unique and she will hear out the person she is working with, understanding their needs and wishes while integrating and tying them all together to create an outstanding final product.

When she’s not tuned in to her work, you’ll find Alisa taking ordinary things and making them beautiful. In her artistic endeavors she explores many different mediums of expression, like painting, ceramics, dance, and cooking. Among these, her dancing stands out, as she is part of a salsa dance performance team, doing gigs both locally and nationally.

Her dream is to travel and explore different cultures, which she is always doing from home by cooking and trying out various cuisines from around the world.
Short Excerpt:
Alisa is the one that makes things work smoothly and on schedule, giving everything she does an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

Zach Warshawsky Chief Operations Officer at Profitable Media, LLC

Zach Warshawsky

CHIEF OPERATING OFFICER

Zach manages the operational side of our business and coordinates all the work done by our team. He designs technical architecture and always keeps an eye towards the future, making sure his solutions are scalable. He applies his skills in all sorts of fields, such as Project and Team Management, Sales Funnels, Web Technology, Split Testing, Automation and CRM.

If there’s one trait he shares with Henry, it’s passionate problem-solving. Although he has been working for over 25 years in Sales, Marketing, Management, Team Building and Customer Service, perhaps his relevant business credentials start even earlier. At 15, he started a business selling and installing car stereo systems before he even had a driver’s license. Armed with a reseller’s permit and a passion for business, he started down the path of entrepreneurship and hasn’t looked back since.

With four amazing children and a wonderful wife in his life, his goal is set: provide the best possible life for them that he can. To that end, he works hard on helping clients scale their businesses through the use of cutting edge digital marketing tools.

His weapon of choice on this quest is not a coincidence, for his knowledge of technology is certainly top-notch. This can sometimes be a blessing and a curse however, when the Apple Genius Bar can’t solve a friend’s problem, it’s Zach’s phone that gets lit up.

To unwind, he spends time with his children, goes on weekly dates with his wife and is passionate about crafting culinary art… he unwinds and loves creating amazing home-cooked meals for his friends and family!

Henry Hamamjy Chief Executive Officer at Profitable Media, LLC

Henry Hamamjy

CHIEF EXECUTIVE OFFICER

One of the two men that started it all, Henry has a knack for judging character and managing the internal structure of our team. The go-to guy for when business owners hit a roadblock, he is well known for offering unique, scalable solutions to any issue that presents itself. 

With a background in Sales, Marketing, Management, People Development and Leadership, he puts it all to good use in the service of his clients and fellow team members, helping them better themselves. 

He’s a born problem-solver, breaking any seemingly impossible task into achievable actionable items.  He has successfully helped dozens of businesses expand to the 7-8 figure level, by designing and implementing extensible, supportive and responsive infrastructure that his clients could then leverage to their fullest advantage. 

At work, he loves helping our customers make their dreams a reality, taking businesses to the next step of success, guiding them all the while. Outside of work, he enjoys a good meal with friends and a nice Napa Valley Cabernet Sauvignon. He also likes travelling with his family and exploring different cultures and finding out more about our world. Having dreamt of becoming a soccer player when he grew up, he has since traded that sport for another, namely golf, which he partakes in whenever he gets the chance.

Little known fact, he won the Atomic Spicy Food Competition when most of the people quit after just a couple of bites. Scientists have yet to come up with an explanation.