Must-Have Elements For A Converting Lead Magnet

How to Write a Lead Magnet That Converts

Learning how to write a lead magnet is one of the most important parts of building your sales funnel. We’ve already touched on the usefulness of a lead magnet in a previous entry, but let’s do a quick recap of what it is and why you should definitely use them in your marketing efforts.

A lot of people in your company’s email list are leads, which is what we call those who have already shown a level of interest in your brand and products by sharing their contact information with you (name, phone number, company name, or email address).

Once in your list, you can develop their interest and trust in your brand through the use of a nurturing sequence of emails, which aims to engage and educate your audience about the benefits of your products, thus making them much more likely to make a purchase once they are eventually redirected to the landing page mentioned at the start of this blog post.

Since this whole process can be easily automated and left to run in the background, that draws a clear connection between lead generation and profits: More leads = more sales. 

Write a Lead Magnet That Converts

Now that we have established the benefits of having a large number of leads, you may have guessed that the purpose of learning to write a lead magnet and implement it is to attract these people to your email list. While the purpose is the same, the shapes it can take are virtually endless.

Lead magnet ideas can include, but are not limited to:

  • Exclusive advice/story/interview/article

  • Checklist

  • Content Calendar

  • Quiz

  • Template

  • Curated list of books/online resources

  • Challenge

  • Cheat Sheet

It will probably be the first impression a prospective customer gets of you and your product, so when you write a lead magnet you have to consider that it needs to achieve several goals. This includes turning website visitors into leads and educating them about who you are and what you can offer them while establishing an appropriate tone for the rest of the sales funnel.

It’s no surprise then that it can be tricky to craft the perfect product for the job, so let’s go over a few things you ought to keep in mind if you want to write a lead magnet that will send your conversion rate skyrocketing!

Lead Magnet Types & Buyer Persona  

We’ve seen how diverse lead magnets can be, so choose one that plays directly to your strengths – if you have a knack for writing, consider an e-book with information/advice that can help you establish a connection with your audience, letting them get to know you better. On the other hand, if you have a lot of data, diagrams or tools, consider offering those and letting the value you provide speak for itself. 

Moreover, while still at the planning stage, choose a buyer persona, a fictional profile of your ideal customer. Trying to make something appealing to everybody can end up diluting the message and leaving less of an impact on potential fans, so narrow it down to a few characteristics that will help you make the right decisions when writing your lead magnet. Would they rather sit back and be entertained by a piece of content, or do they prefer technical information and getting straight to the point? You should keep all of these things in mind when designing your lead magnet. 

How to provide real value when you write a lead magnet

You should strive to make your content as valuable as possible to your audience. Describe a problem people might have so that they can relate to your writing, and then offer up the solution in the form of the lead magnet, ensuring that it is in fact helpful. While you may have heard lead magnets being referred to as “freebies”, don’t forget that you are not just giving them away for free, but are exchanging this content for their contact details, so offer real value in return, don’t just slap together a rushed product as an afterthought. 

This not only sets you up as an expert in the field, but makes it more likely for people to remember you and engage further if the advice or tool you gave them actually helped them out. It also works to set the tone for the whole sales funnel, positioning you as a gift giver, making leads look forward to what other high-value content they can receive from you.

Bio & Call To Actions

If you are able to establish a connection with your audience, any future interaction they have with your marketing materials will go much more smoothly, since they remember, like, and trust you already. The way you get there is by introducing yourself briefly at the start of your lead magnet, helping them put a face on the person behind the content they enjoy. This is the perfect place to add some social proof, increasing your credibility in their eyes. 

Conversely, the ending of your lead magnet should consist of a call to action (CTA) meant to move prospects further along the sales funnel or direct them to take some other action like following a social media page, checking out a blog, filling out a survey, etc.

This is where you take full advantage of the interest and trust built throughout the lead magnet. Make sure this CTA is clear and compelling. It should be a one-sentence summary of the previous paragraphs describing problems and solutions.

For example, if you are offering a “How To Start a YouTube Channel” PDF checklist/guide, your buyer persona is most likely someone who has no prior experience in the field, is looking for knowledge and is anxious about the process being too complicated or taking too long. Thus, a possible CTA might read “Get Your YouTube Channel Up and Running in Two Hours!”

Still, knowing how to write a lead magnet is only part of the battle. The rest of the sales funnel needs to be running on all cylinders as well if you are to scale your business. If you would like a helping hand with setting up or fine-tuning and optimizing your sales-funnel, you can contact us right here and we’ll gladly have a chat about how we can make your vision a reality and help you scale! 

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Camilla | Marketing Specialist

Camilla works hard to ensure that the Marketing strategies and executions are on point and data-driven, not only for our clients but internally at Profitable Media as well. She’s been coming up with innovative ways to reach and engage audiences for over 8 years.

Picture of Camilla B. <br><span>Digital Marketing Specialist </span>

Camilla B.
Digital Marketing Specialist

Camilla works hard to ensure that the Marketing strategies and executions are on point and data-driven, not only for our clients but internally at Profitable Media as well. She’s been coming up with innovative ways to reach and engage audiences for over 8 years.

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Vlad P. Marketing Specialist at Profitable Media, LLC

Vlad Popirda


If you’ve been swayed, convinced, or otherwise persuaded by the writing on our page or in some of our emails, chances are Vlad was the man behind it.

Be it Social Media Management, Marketing Strategy, PPC Ads, or Copywriting, you can rely on him to get the job done.

With a Bachelor’s in Marketing and a Master’s in Advertising, his life’s work is to leave this world better than he found it, and he aims to achieve that by putting his talents in the service of the right people and helping businesses make a difference in the world.

Outside of working hours, you may find him singing Britney Spears songs at karaoke nights, or exercising his creativity in varied ways, such as playing chess, designing board games, playing guitar, or playing Dungeons & Dragons with his mates.

Alisa Villanueva Account Manager at Profitable Media, LLC

Alisa Villanueva


Alisa is the glue that brings all the parts of our operation together. The one always keeping an eye on the bigger picture. The person that makes sure that it all works smoothly and on schedule, giving everything an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

While juggling her different tasks (Project Management, Web Design, Quality Control, Customer Service), one thing never changes: she will use her artistic sense to make a project unique and she will hear out the person she is working with, understanding their needs and wishes while integrating and tying them all together to create an outstanding final product.

When she’s not tuned in to her work, you’ll find Alisa taking ordinary things and making them beautiful. In her artistic endeavors she explores many different mediums of expression, like painting, ceramics, dance, and cooking. Among these, her dancing stands out, as she is part of a salsa dance performance team, doing gigs both locally and nationally.

Her dream is to travel and explore different cultures, which she is always doing from home by cooking and trying out various cuisines from around the world.
Short Excerpt:
Alisa is the one that makes things work smoothly and on schedule, giving everything she does an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

Zach Warshawsky Chief Operations Officer at Profitable Media, LLC

Zach Warshawsky


Zach manages the operational side of our business and coordinates all the work done by our team. He designs technical architecture and always keeps an eye towards the future, making sure his solutions are scalable. He applies his skills in all sorts of fields, such as Project and Team Management, Sales Funnels, Web Technology, Split Testing, Automation and CRM.

If there’s one trait he shares with Henry, it’s passionate problem-solving. Although he has been working for over 25 years in Sales, Marketing, Management, Team Building and Customer Service, perhaps his relevant business credentials start even earlier. At 15, he started a business selling and installing car stereo systems before he even had a driver’s license. Armed with a reseller’s permit and a passion for business, he started down the path of entrepreneurship and hasn’t looked back since.

With four amazing children and a wonderful wife in his life, his goal is set: provide the best possible life for them that he can. To that end, he works hard on helping clients scale their businesses through the use of cutting edge digital marketing tools.

His weapon of choice on this quest is not a coincidence, for his knowledge of technology is certainly top-notch. This can sometimes be a blessing and a curse however, when the Apple Genius Bar can’t solve a friend’s problem, it’s Zach’s phone that gets lit up.

To unwind, he spends time with his children, goes on weekly dates with his wife and is passionate about crafting culinary art… he unwinds and loves creating amazing home-cooked meals for his friends and family!

Henry Hamamjy Chief Executive Officer at Profitable Media, LLC

Henry Hamamjy


One of the two men that started it all, Henry has a knack for judging character and managing the internal structure of our team. The go-to guy for when business owners hit a roadblock, he is well known for offering unique, scalable solutions to any issue that presents itself. 

With a background in Sales, Marketing, Management, People Development and Leadership, he puts it all to good use in the service of his clients and fellow team members, helping them better themselves. 

He’s a born problem-solver, breaking any seemingly impossible task into achievable actionable items.  He has successfully helped dozens of businesses expand to the 7-8 figure level, by designing and implementing extensible, supportive and responsive infrastructure that his clients could then leverage to their fullest advantage. 

At work, he loves helping our customers make their dreams a reality, taking businesses to the next step of success, guiding them all the while. Outside of work, he enjoys a good meal with friends and a nice Napa Valley Cabernet Sauvignon. He also likes travelling with his family and exploring different cultures and finding out more about our world. Having dreamt of becoming a soccer player when he grew up, he has since traded that sport for another, namely golf, which he partakes in whenever he gets the chance.

Little known fact, he won the Atomic Spicy Food Competition when most of the people quit after just a couple of bites. Scientists have yet to come up with an explanation.