Is your team overwelmed by repetitive tasks? Believe it or not, many businesses still spend significant time manually sending emails, running outdated marketing campaigns, managing CRM, and handling invoices without the aid of smart tools, wasting precious time. This is where business automation can significantly enhance your productivity, and we are experts in this field. Automation can transform your business in various ways. Today, we have advanced tools that can handle the hard work, allowing
As of 2022, around 360 million people use Buy Now, Pay Later when shopping online or in-store. Moreover, 1 in every three customers at least considers using Buy Now, Pay Later in their purchase. If your shop still has no Buy Now, Pay Later enabled, consider adding one now. You can miss out on a 7–8% increase in sales by simply not having this option. Additionally, almost 30% of Americans claim they don’t have a
Whether you run an e-commerce store or handle marketing, keeping your customers engaged is important. From social media to your storefront and other digital touchpoints you established, it’s challenging to stay connected with customers throughout their buying journey. But there’s a savvy way to handle it all efficiently: chatbots. These are the hottest trends in the e-commerce world, and according to a report by Business Insider Intelligence, they’re projected to drive global retail spending to a whopping
Retention works. Companies say that 65% to 75% of their business comes from their existing customers. Post-purchase automation is one of the most crucial strategies to achieve this feat. Companies spend between 8% and 20% of their revenue on marketing and 10% on customer support. Not to mention business spending on product development, user experience, supply chain management, and inventory management. That’s a lot of expenses! However, only 30% of first-time buyers end up buying
If you want to grow your business and increase sales, using Marketing psychology is a great way to increase your conversion rate. Marketing psychology is the study of human consumer behavior, and how humans react to marketing and advertising. Most importantly, it shows us how and why people decide to spend their money. By learning marketing psychology you can tailor your ads and the copy on your website to activate those triggers and make people
Sir Francis Bacon made the infamous statement in 1597, “Knowledge is power.” Four decades later, as big data provides organizations with invaluable insights, this saying still stands tall. Business leaders must make important daily choices that will affect their company’s performance. The ramifications of some of these choices can significantly affect the company’s bottom line. Thankfully, in today’s digital age, big data has taken the reins and given executives the tools they need to make more
In the digital playground of social media, TikTok is no longer just the new kid on the block. It’s a fast-growing contender in the e-commerce arena, with its game-changing affiliate plan catching the eyes of businesses and creators alike. The app, which boasts a staggering 1 billion monthly active users, is not just about viral dances and catchy tunes anymore. It’s testing a new path in affiliate marketing, a move that could potentially revolutionize how
If there’s one thing you’d remember from walking down the cereal aisle, it’s the colorful packaging popping from every shelf, each one vying for your attention. The vibrant blues, fiery reds, calming greens – they’re all deliberately chosen. It’s not just happenstance. Indeed, the psychology of colors is a strong tool in marketing, particularly in e-commerce. In fact, according to a study, color psychology can influence 85% of customers’ purchasing decisions. Fascinating, isn’t it? As
Back-end development might be out of sight for users, but it’s like an engine powering the performance, features, and flexibility of a digital platform. It’s the back-end that keeps the front-end show running without a hitch, helping businesses provide a user experience that’s not just engaging and user-friendly, but also dependable and swift. This interaction doesn’t often make it to mainstream marketing talks. But, understanding and harnessing the role of back-end development in creating a
Your website speed is probably the first thing your visitors experience. And that first impression can make or break your users’ perceptions about your business or brand. We live in a fast-paced digital world where people want quick, instant solutions. We just hate to wait. Don’t we? Especially when it comes to finding solutions and answers online. You invest a lot in website and content development as a business owner. You can’t let poor page
