Bypass iOS Restrictions With The Facebook Conversion API

The advertising industry is experiencing a major shift as more and more privacy initiatives are being implemented, and the Facebook Conversion API might be just the thing to get you through it. The Current Pixel Landscape Historically, when you ran Facebook ads, you would use the Facebook pixel, a little bit of Javascript code that gets placed on your website (landing page, checkout, every single page the customer can visit). Its purpose was to track

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What do heavy-hitters like Google, Twitter, LinkedIn, Reddit, eBay, and Pinterest have in common? They all use AMP, and if you have a WordPress website, you should be looking into AMP Pages for WordPress as soon as possible! The mobile market matters now more than ever, but you can’t just burst onto the scene without being well-equipped to deal with the specific issues and hurdles of the market. You can’t go

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Membership Landing Page Optimization Tips

We have talked before about attracting the right people to your membership site, but the truth is that there’s a big leap from just getting them there and convincing them to sign up. More than any other type, a membership landing page lives and dies by its ability to make a convincing argument. You may find that even when you bring a lot of traffic on your platform, only a fraction of those

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Why do you need email marketing personalization tips? The Cheers theme song said it best: “Sometimes you want to go where everybody knows your name!” We enjoy eating at restaurants where the server remembers our names and already knows what to recommend based on what we’ve previously enjoyed. We appreciate it when the front desk clerk at the gym knows our schedule and wishes us good luck because we’re about to go in for

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How To Hire Expert Shopify Developers

Why hire expert Shopify developers? After all, if you’re selling good products at good prices, everything should run smoothly, right? Back in the day, we would be impressed with an online store simply because it had the product we were looking for. We were so excited that it wouldn’t matter in the slightest that we waited 3 minutes for a page with 2 plain boxes (one with the product picture, one with the price and

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Should you use the TUNE Partner Marketing Platform

Should you consider using TUNE affiliate tracking as your Partner Marketing Platform? Short answer: Yes! Affiliate marketing can be a high-performing advertising model if you have scalable, flexible technology backing you up. TUNE is one of the best affiliate platforms to help you manage, measure and optimize your performance marketing campaigns. Do you want more details? We have been using TUNE when it was still called HasOffers and have been experts in using this

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best Practices For Setting Up Marketing Automation Tools

If you want to know why you should use marketing automation best practices, you need to first start by understanding what a marketing automation tool is. Everybody gets the same amount of hours in a given day, from the average Joe all the way to the thinkers, leaders, and creators. The difference is what you do in that time, and what things you decide to focus on. This is how you get ahead, by

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Must-Have Elements For A Converting Lead Magnet

Learning how to write a lead magnet is one of the most important parts of building your sales funnel. We’ve already touched on the usefulness of a lead magnet in a previous entry, but let’s do a quick recap of what it is and why you should definitely use them in your marketing efforts. A lot of people in your company’s email list are leads, which is what we call those who have already shown

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Sticky.io Full-Stack API Driven Subscription Platform

If you wish to make a change for the better, you need a place to centralize information from different sources, keep track of progress and make informed decisions. For example, if you wanted to lose weight, you would get a notebook with your workout plan (exercise type, repetitions, distribution throughout the week), a nutrition guide, and maybe a few blank pages to log your progress as you go along and make necessary adjustments. The same

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Tips For a Profitable Email Sequence

Sometimes it feels like every email you get from an email sequence is either spam or a rushed, badly put together offer sent to a million people in the hopes a few of them will take it. It seems like nobody cares to put in the effort anymore. Old-school sales tactics had something that many people consider is lacking in today’s digital marketing – the heart. Email marketing campaigns should reflect that they were made

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