Business growth

10 Ways Business Automation Can Fuel Growth

Is your team overwelmed by repetitive tasks? Believe it or not, many businesses still spend significant time manually sending emails, running outdated marketing campaigns, managing CRM, and handling invoices without the aid of smart tools, wasting precious time. This is where business automation can significantly enhance your productivity, and we are experts in this field.

Automation can transform your business in various ways. Today, we have advanced tools that can handle the hard work, allowing you to focus on innovation and growth.

It’s time to eliminate these time-consuming tasks and streamline your business processes. In this blog post, we will outline 10 ways to automate your business. But first, let’s explore how to find the areas in your business that can be improved by automation.

Identify Business Areas That Can Be Automated

When discussing business automation, it’s not about replacing everything with robots. It’s about simplifying and speeding up your tasks. Imagine having an assistant who tirelessly handles all the monotonous work. That’s what automation can do for your business.

Consider the parts of your business that are sluggish or involve repetitive tasks. It could be in sales, billing, customer communication, or inventory management. Even a small amount of automation in these areas can make a substantial difference.

Easy Steps to Find Where Automation Can Help

  • Look at what you do every day: Reflect on the tasks you perform regularly. Are there repetitive actions? These are prime candidates for automation.
  • talk to your team: Your employees may have insights you don’t. Ask them about tasks they find tedious or time-consuming. Their feedback can pinpoint areas where automation can improve efficiency.
  • Check your tools: You might already have software capable of more than you realize. Examine your current tools to see if they can automate some of your work.
  • Start with the simple tasks: Look for straightforward, frequent tasks to automate first. This can yield quick wins and boost morale.
  • Think about tomorrow: Envision how automation can transform your business. More time for strategic projects, cost savings, happier customers, and smoother operations.
  • Be real:  everything can or should be automated. Some processes still require a personal touch. It’s crucial to recognize what can be automated and what should remain manual.

Here Are 10 Ways You Can Automate Your Business 

1. Develop Standard Operating Procedures (SOPs)

Standard operating procedures outline the steps necessary to complete tasks correctly. When automating parts of your business, having clear SOPs is essential.

However, SOPs often get overlooked, particularly in smaller businesses. Despite this, they are extremely important. Consider making SOPs a major focus for your team periodically. You could even designate specific “SOP time” for everyone to document how they perform their jobs. It’s like creating a playbook for your business.

To create effective SOPs, start by breaking down each task in your business, no matter the size. Document every step in detail. This comprehensive approach clarifies the process and makes it easier to identify opportunities for automation.

Involve everyone in the process. Your team members are experts in their roles, and their input is invaluable for crafting SOPs that accurately reflect their daily tasks. You can also use SOP templates to simplify the process.

Remember, the best SOPs are easy to follow. Avoid complicated language and use clear, concise instructions. This simplicity makes SOPs a powerful tool not only for automation but also for training new employees, ensuring consistency in task execution across your business.

Additionally, SOPs should not be static. As your business evolves, so should your procedures. Regularly review and update your SOPs to keep them relevant and effective. This ongoing refinement ensures that your SOPs remain a reliable guide for both current operations and future automation.

2. Develop Automated Email Campaigns 

Email marketing automation is often where businesses begin with, and that comes with no surprise. It’s a very effective low cost tool, making it a game-changer. It allows you to not only build your own audience, but to reach them with precision and efficiency.

You can send emails that are triggered by specific actions your customers take through powerful automations. For example, when someone signs up for a webinar, they instantly get a confirmation via email. Or, say a customer leaves items in their online cart. An automated email can remind them to finish their purchase. There are many more examples like these of how automated emails can enhance customer engagement and drive conversions.

And the best thing is: you set your email campaigns up once and then they work on autopilot. It’s an incredible way of consistently delivering your message without additional effort on your part.

In addition, personalization and segmentation can significantly increase your campaign’s ROI. By personalizing each email and segmenting your audience based on data, you ensure that the right message reaches the right person at the right time. 

Just make sure to pick the right email automation tool that fits your budget and needs. Most popular email marketing platforms such as ActiveCampaign and Klaviyo come equipped with robust automation capabilities. Explore the features of different tools and think about how they align with your marketing strategy.

3. Use a Smart Social Media Scheduling Tool

Building a solid presence on social media is a time-consuming process. Isn’t it? You first create content and then manually publish it on different platforms. What if a tool can help you with creating and scheduling social media content? 

Tools like Zoho, Buffer, and HootSuit have been designed to make social media marketing easy and more productive. You can plan and schedule your posts in advance, ensuring consistent engagement with your audience. Imagine setting up a month’s worth of posts in one sitting and then focusing on other aspects of your business. 

Plus, you can post the same content across multiple platforms without the hassle of doing it manually. This not only saves time but also keeps your social media presence active and relevant.

4. Deploy a Chatbot

With the rise of AI technologies and chat assistants like Bard and Chat GPT, it has become super easy to power up your business with a smart chatbot. We know providing quick and effective customer service is crucial. Chatbots are the secret weapon for this. They’re like having a friendly assistant who’s always there to help your customers. 

Check out tools like Notion’s AI that can answer frequently asked questions efficiently. This means less waiting for customers and fewer repetitive tasks for your team. Platforms like Salesforce can also help you improve your customer service. 

By integrating a chatbot on your website, you can handle basic to complex inquiries automatically while routing more pressing issues to your support team. It’s a win-win: your customers get fast help, and your team can focus on more challenging tasks. 

5. Automate SMS Marketing Efforts

Text messages can be a powerful way to connect with your audience. Consider implementing an automated SMS marketing platform in your toolkit. They work pretty much like email marketing tools. You schedule messages to go out at specific times, reminding customers about sales or thanking them for their purchases.

SMS marketing is direct, personal, and effective. Automated SMS campaigns can keep your customers engaged and informed without the need for constant manual input. Imagine sending out a flash sale notification or an event reminder automatically to all of your contacts with one click. 

6. Automate Your Sales Process

Sales is also an inseparable component of your business. Your team puts lots of effort into it to ensure your business keeps getting a consistent stream of leads and sales. Automating your sales funnel can transform the way you attract and retain customers. Using tools like SalesForce or ClickFunnels for funnel building, you can guide potential customers through your sales process almost hands-free. 

These tools allow you to demonstrate your expertise, provide value, and make your pitch in a structured, efficient way. With automated sales processes, you can focus on creating quality content and strategies, while the tools handle the logistics of nurturing and moving leads through the funnel. This approach will help you target the right prospects and customers with the right message.

7. Streamline Accounts

Accounts management is another opportunity to automate your business.  Automating your accounting is a thoughtful journey that begins with a deep dive into your current accounting tasks. 

Accounting automation leans heavily on software. The key is to assess how well your existing accounting tools can integrate with automated solutions. For many, cloud-based solutions are a game-changer, offering a unified platform for all accounting activities, ensuring data consistency and streamlined communication.

Even in a world of automated workflows, human oversight is crucial. Assigning a project owner to manage these automated processes ensures smooth operations and quick troubleshooting. This role is vital, especially when automation rules need a human eye to catch and correct errors, like payroll discrepancies.

The heart of automation lies in simplifying and refining your current workflows. By dissecting each process, you’ll discover opportunities to enhance efficiency. Don’t forget to explore tools like Oracle and NetSuite. They streamline a range of your business operations including accounts. 

8. Use a Password Manager

How many online tools and accounts do you and your team use daily to run the business? It’s hard to manage the passwords of all those accounts efficiently, isn’t it? A simple solution is to automate the password management process using a reliable tool. 

By automating password management, you eliminate the repetitive task of entering login details and resetting forgotten passwords. This means your team spends less time on administrative tasks and more on activities that drive your business forward.

Automating your password management ensures that each account is protected by a strong, unique password. This approach significantly reduces the risk of security breaches, safeguarding your business’s sensitive information. It’s like having an automated guard for your digital assets, operating round the clock.

Besides, it helps you ensure that your team can collaborate seamlessly, with the peace of mind that comes from knowing your business’s data is secure.

9. Use AI (Artificial Inteligence) And ML (Machine Learning)

Did you know that 9 out of 10 organizations utilize AI to gain a competitive advantage? In 2024 and beyond, it’s hard to imagine business automation without AI and machine learning. This is not a trend, it has come to stay. AI technology has been turned into practical tools unlocking immense growth for businesses. 

For small to medium-sized business owners, integrating AI and ML into their everyday company tasks can fuel business growth while at the same time cutting costs. The conclusion is clear: you need AI to stand out from the crowd.

Why? Because AI-powered tools can manage, process, and analyze large, complex data like no human or team can. This saves time as well as offers a clearer understanding of business performance, avoiding errors and helping you make informed data-driven decisions.

However, it’s important to remember that automation through AI and ML should be a strategic choice that has to be implemented the right way. Implemented it gradually, so your team has time to adapt and learn these tools.

Related: AI In Ecommerce: 10 Ways To Fuel Your Business Growth

10. Prioritize What You Want To Automate First 

What should you automate first? A traditional business may have hundreds of processes that can use automation. However, you need to take a step back and figure out where to start. What factors should you consider when prioritizing processes to automate?

To make things easier, think of processes that have a massive impact on your customers and business. You can prepare a list of tasks and then give each task a score based on the impact it has on your customers. 

If complex tools or technology is making it hard for you to embrace automation, don’t hesitate to consult a business growth and marketing expert

Business Automation Best Practices

Automation would have a remarkable impact on your bottom line only when done right. Best business automation strategies are those powered by well-thought-out planning. So, spend some time evaluating your business and different automation solutions. Let us highlight some of the business automation best practices to help you along the process:

  • Pick the right processes. 
  • Choose the right tool for every process – Consider picking tools that can automate multiple aspects of your business. 
  • Define your automation goals before you sign up for any automation solution. 
  • Ensure clear establishment of roles. 
  • Involve everyone in the process to achieve a better outcome. 
  • Train your employees to better utilize the automation technology. 
  • Keep improving with time. 
  • Establish a backup plan in case something goes wrong. 

 

Feel free to share your experience with business automation! If you’re ready to take the first step, talk to our business technology experts today

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Camilla | Marketing Specialist

Camilla works hard to ensure that the Marketing strategies and executions are on point and data-driven, not only for our clients but internally at Profitable Media as well. She’s been coming up with innovative ways to reach and engage audiences for over 8 years.

Picture of Camilla B. <br><span>Digital Marketing Specialist </span>

Camilla B.
Digital Marketing Specialist

Camilla works hard to ensure that the Marketing strategies and executions are on point and data-driven, not only for our clients but internally at Profitable Media as well. She’s been coming up with innovative ways to reach and engage audiences for over 8 years.

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Vlad P. Marketing Specialist at Profitable Media, LLC

Vlad Popirda

MARKETING SPECIALIST

If you’ve been swayed, convinced, or otherwise persuaded by the writing on our page or in some of our emails, chances are Vlad was the man behind it.

Be it Social Media Management, Marketing Strategy, PPC Ads, or Copywriting, you can rely on him to get the job done.

With a Bachelor’s in Marketing and a Master’s in Advertising, his life’s work is to leave this world better than he found it, and he aims to achieve that by putting his talents in the service of the right people and helping businesses make a difference in the world.

Outside of working hours, you may find him singing Britney Spears songs at karaoke nights, or exercising his creativity in varied ways, such as playing chess, designing board games, playing guitar, or playing Dungeons & Dragons with his mates.

Alisa Villanueva Account Manager at Profitable Media, LLC

Alisa Villanueva

ACCOUNT MANAGER

Alisa is the glue that brings all the parts of our operation together. The one always keeping an eye on the bigger picture. The person that makes sure that it all works smoothly and on schedule, giving everything an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

While juggling her different tasks (Project Management, Web Design, Quality Control, Customer Service), one thing never changes: she will use her artistic sense to make a project unique and she will hear out the person she is working with, understanding their needs and wishes while integrating and tying them all together to create an outstanding final product.

When she’s not tuned in to her work, you’ll find Alisa taking ordinary things and making them beautiful. In her artistic endeavors she explores many different mediums of expression, like painting, ceramics, dance, and cooking. Among these, her dancing stands out, as she is part of a salsa dance performance team, doing gigs both locally and nationally.

Her dream is to travel and explore different cultures, which she is always doing from home by cooking and trying out various cuisines from around the world.
Short Excerpt:
Alisa is the one that makes things work smoothly and on schedule, giving everything she does an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

Zach Warshawsky Chief Operations Officer at Profitable Media, LLC

Zach Warshawsky

CHIEF OPERATING OFFICER

Zach manages the operational side of our business and coordinates all the work done by our team. He designs technical architecture and always keeps an eye towards the future, making sure his solutions are scalable. He applies his skills in all sorts of fields, such as Project and Team Management, Sales Funnels, Web Technology, Split Testing, Automation and CRM.

If there’s one trait he shares with Henry, it’s passionate problem-solving. Although he has been working for over 25 years in Sales, Marketing, Management, Team Building and Customer Service, perhaps his relevant business credentials start even earlier. At 15, he started a business selling and installing car stereo systems before he even had a driver’s license. Armed with a reseller’s permit and a passion for business, he started down the path of entrepreneurship and hasn’t looked back since.

With four amazing children and a wonderful wife in his life, his goal is set: provide the best possible life for them that he can. To that end, he works hard on helping clients scale their businesses through the use of cutting edge digital marketing tools.

His weapon of choice on this quest is not a coincidence, for his knowledge of technology is certainly top-notch. This can sometimes be a blessing and a curse however, when the Apple Genius Bar can’t solve a friend’s problem, it’s Zach’s phone that gets lit up.

To unwind, he spends time with his children, goes on weekly dates with his wife and is passionate about crafting culinary art… he unwinds and loves creating amazing home-cooked meals for his friends and family!

Henry Hamamjy Chief Executive Officer at Profitable Media, LLC

Henry Hamamjy

CHIEF EXECUTIVE OFFICER

One of the two men that started it all, Henry has a knack for judging character and managing the internal structure of our team. The go-to guy for when business owners hit a roadblock, he is well known for offering unique, scalable solutions to any issue that presents itself. 

With a background in Sales, Marketing, Management, People Development and Leadership, he puts it all to good use in the service of his clients and fellow team members, helping them better themselves. 

He’s a born problem-solver, breaking any seemingly impossible task into achievable actionable items.  He has successfully helped dozens of businesses expand to the 7-8 figure level, by designing and implementing extensible, supportive and responsive infrastructure that his clients could then leverage to their fullest advantage. 

At work, he loves helping our customers make their dreams a reality, taking businesses to the next step of success, guiding them all the while. Outside of work, he enjoys a good meal with friends and a nice Napa Valley Cabernet Sauvignon. He also likes travelling with his family and exploring different cultures and finding out more about our world. Having dreamt of becoming a soccer player when he grew up, he has since traded that sport for another, namely golf, which he partakes in whenever he gets the chance.

Little known fact, he won the Atomic Spicy Food Competition when most of the people quit after just a couple of bites. Scientists have yet to come up with an explanation.