Systematic CRO Testing That Compounds Revenue Growth
- 16 Years of CRO
- $1B+ Driven In Sales
Stop losing data (and revenue) between systems. We map and connect your entire tech stack so customer data flows automatically. Increasing AOV and client retention.
What We Do The Compound Growth Story
Most companies run random A/B tests and hope for wins. We engineer systematic conversion rate growth through compounding experimentation.
Here’s what 16 years and over $1B+ in tracked revenue taught us:
Conversion rate optimization isn't about finding one big win it's about compounding small wins into exponential growth
The Math That Changes Everything
Last year, we ran 5 million users through our testing frameworks across 100+ experiments for our clients.
Here’s what happened
30% of tests produced a winner (industry standard).
But here’s the key:
Each win became the new baseline for the next test.
Each winning test delivered a minimum 10% conversion lift.
The compound effect on
conversions is staggering:
After 5 winning tests
After 10 winning tests
After 20 winning tests
After 30 winning tests
Listen to What Our Clients Say…
Profitable Media has literally changed my life… I have ZERO stress knowing they've got my back.
Profitable Media has literally changed my life… The Profitable Media team was with me at $100k in annual sales and now we’re all the way up in the high 8 figures and still growing… Needless to say, Profitable Media has completely transformed my life… I have ZERO stress knowing that they have my back! Being a mom of 2 young kids… Peace of mind is one of the most valuable things to me. Thank you for making my dream become a reality!
Meredith Shirk | CEO, Svelte Training
I can tell that they care about the success of our business.
Working with Profitable Media has been a blast. They optimized our front end lead gen quiz and our entire sales funnel, demonstrating real world experience in conversion rate optimization, design, and copywriting. I can tell that they care about the success of our business. They created a brand new VSL page which increased our conversion rate by 389%! They also built us a brand new lead gen quiz, which resulted in a 152% conversion rate increase! Everyone on the Profitable Media team gets an A+!
Graham Tonelli | The Personal Development School
Profitable Media is the foundation for our ability to create winning sales funnels.
We have tried other options which have only resulted in disappointment and lost opportunity. Profitable Media’s capacity to not only build sales funnels but also help optimize them into conversion machines has been crucial to our success. They are the standard.
Josh Valencia | Growth Marketer, Change That Up
Core Services
A/B Testing Strategy & Execution
The Problem
Random testing with no framework. Tests run without proper sample sizes, winners don’t get documented, and losing tests get repeated because no one remembers what was tried.
Our Solution
Systematic testing roadmap based on data, not hunches. We validate statistical significance, document every result, and prioritize high-leverage tests. This is how 30 winning tests compound into 17x revenue growth.
Landing Page Optimization
The Problem
Pages designed to “look pretty” instead of convert. Vague messaging, buried trust signals, and mobile experiences that underperform desktop.
Our Solution
Every pixel engineered for conversion. Headlines that hook in 3 seconds. Trust signals placed where doubt creeps in. Mobile experiences that convert at desktop rates. Every element tested and backed by data.
CRO Strategy
The Problem
Testing surface-level changes while ignoring fundamentals pricing structure, offer packaging, urgency, and checkout friction.
Our Solution
Our fractional CMO and CTO team focus on high-leverage conversion drivers first. We test the elements that have 10x more impact than button colors, creating wins that actually move revenue.
We’re Experts In:
Results That Matter
Based on clients implementing systematic CRO programs for 12+ months
Frequently Asked Questions
How long before we see results from CRO?
You’ll see your first winning test within 4-6 weeks typically. However, the real power of CRO is in the compounding effect over 6-12 months. Early tests often focus on high-leverage opportunities (pricing, offers, urgency) that can produce 15-30% lifts. As we optimize further, individual test wins get smaller but compound on a higher baseline. Most clients see 40-80% total improvement in the first 6 months, with continued growth as testing becomes systematic.
What if we don't have enough traffic for testing?
We need minimum thresholds to achieve statistical significance. Generally, you need at least 1,000 visitors per week to your tested pages, and ideally 100+ conversions per month. If your traffic is lower, we can: (1) extend test duration, (2) test higher-impact pages first, or (3) use server-side testing that requires less traffic. During discovery, we’ll audit your traffic levels and recommend the right testing approach.
How do you decide what to test?
We use a prioritization framework based on three factors: potential impact, implementation difficulty, and confidence level. High-impact tests (pricing, core offer, checkout flow) get priority over low-impact tests (button colors). We analyze your analytics, user recordings, and funnel drop-off points to identify the highest-leverage opportunities. Every test starts with a clear hypothesis based on data, not hunches.
What's your process when a test loses?
Losing tests are valuable data. We document why we hypothesized it would win, the actual results, and insights gained. This prevents wasting money testing similar variations in the future. Approximately 70% of tests will either lose or show no significant difference this is normal and expected. The key is running enough tests systematically so the 30% of winners compound into major revenue growth. We maintain a complete testing library so institutional knowledge never gets lost.
Listen to What Our Clients Say…
When you say Profitable Media, you mean it. We’ve been profitable on the first turn which is amazing!
You guys are such an awesome, high level team that understands the direct to consumer space extremely well. We’ve thrown a lot of stuff at you guys, we’re moving fast and you guys are moving right alongside us, which we have really appreciated! You guys understand everything so deeply, from the funnel, email retargeting, merchant processing, boosting our AOV and optimizing our upsells. With our upsell process you built, we achieved a 61% conversion rate on upsell one, which doubled our AOV! I mean there’s just a lot to be successful with DTC marketing and you guys are so unique in this space. You’ve been the perfect fit for us!
Bryan Corlett | CEO, InMit Fasting
They seamlessly migrated all 6 of our offers entire funnels over to sticky crm and increased our AOV by a full 23%.
Our team had been searching for digital marketing and sticky crm experts that could help us optimize our digital offers and customer engagement. We found that and more when we started working with Profitable Media. They seamlessly migrated all 6 of our offers entire funnels over to sticky crm and increased our AOV by a full 23%. Then they built a custom AOV report solution that helps us keep track of our progress and make smarter, data-based decisions. If you’re looking to take your direct response offer to the next level, they’re the only team you want to work with!
Tim Oyler | CEO, Golf Knack
These guys are sales funnel experts!
If you want to save yourself a lot of time, money, and headaches just hire them! I’ve worked with them for a while now, and they always do an amazing job designing, optimizing, and integrating all of my funnels. They have also been a huge resource with regards to my email marketing and are experts with Deadline Funnel, Active Campaign, ClickFunnels, and so much more. They make the entire process easy and stress free and I couldn’t ask for more!
Sandie Gascon | CEO, The Integrative Healing Academy
