the top 3 Google SEO tools that you should be using

3 Indispensable SEO Tools From Google To Help You Scale

SEO tools from Google are something that you can’t afford to overlookAfter all, the company decides its own algorithm, and it has a vested interest in seeing your business succeed.

At its core, the search engine is a middleman, putting people in touch with whatever they are looking for. If people find that the page put in front of them provides some sort of value, they are much more likely to rate that particular search session as a positive experience and return in the future.

So Google has all the reason in the world to make sure your pages are:

  1. Meeting a demand
  2. Easy to browse
  3. Presented in an appealing manner

That is why we have SEO tools from Google for every one of these aspects and much more! However, there are some SEO tools from Google that are more important than others, and all of them have lesser-known functionality designed to help you reach the coveted top spot in SERPs. 

While the Google SEO criteria aren’t officially available to the public, one thing is clear:

The best way to improve search engine ranking is to take advantage of the tools that Google is already putting at your disposal. 

Our Recommendation For SEO Tools From Google

These are the SEO tools from Google that anyone should have in their arsenal! 

Google Trends. With data stretching all the way back to 2004, this website lets you go deep into the interests of people in different timeframes and regions of the world. Discover what keywords you should be using in your content based on what people are searching for. 

Google Search Console. Track your index coverage to make sure Google has the latest information on your website. Get index information straight from the source to understand the algorithm better. Analyze clicks, impressions, queries and the position of your website to see what brings people in. Stay on top of errors with email alerts. 

Google Analytics. An invaluable resource for any activity you perform that involves the word “Google”. It interacts with the Search Console and any other Google tool that can produce a trackable metric. 

Now let’s take a look at some key points for each of these SEO tools from Google that will help you get the most out of them. 

Master google's SEO Tools & Improve Your Search Engine Rankings

Google Trends Is Perfect When Formulating A Strategy

  • Choose topics instead of words whenever you can, since they apply to all languages and account for spelling mistakes and synonyms. 
  • Compare searches. You can compare up to five terms or topics and change the location for each one. All Google Trends data is normalized so that the locations with a high volume of searches don’t always have the highest interest. For example, this could be used to determine the perfect city to launch a new product – the one where the interest is highest. You could also use it to focus your content on catering to the specific interests and preferences of the local population. 

Google Analytics Is Indispensable For Any Google Activity

  • Track referrals and backlinks. See for yourself which sites are sending people to your page and which of them are bringing you the most value. Some of these links will not be documented in any other tool. You can also find potential blogs to connect to based on previous connections. 
  • Optimize the top converting pages. Find the best-performing pages in the Google Analytics dashboard and use other tools like Google Keyword Planner to improve their performance. 
  • Use the Content Drilldown tool. Get breakdowns of impressions and click-throughs for your non-sales pages. This gives you a good view of what topics are trending so you can improve those pages even further. 
  • Pick the right category. How Google views your website is very important. It wants the top rankers to be authoritative. Go to Audience > Interests > Overview to see the interests of the people finding your content. After that you can adjust it accordingly to increase traffic. 

Google Search Console Is The Pillar Of SEO

  • Run A/B tests with daily rank tracking. This lets you quickly see whether the changes you made to a title, content, link structure, meta description etc. were effective in driving more traffic or not. Stick to one variant so the data doesn’t get tangled up. If you make too many changes it might be difficult to determine which one was responsible for the traffic increase and thus harder to replicate the same success in the future. 
  • Use structured data to offer Rich Results for your pages. Depending on the topic and type of information being presented, SERPs may have different methods of displaying web pages. Aside from the standard blue links, some pages have images with snippets on them, FAQs, a box with relevant information about a business, etc. These are all called Rich Results and they have a higher click-through rate, so you should make sure the relevant boxes are ticked and that Google knows what type of content is present on your page and how to display it. 

Final Words On Using These SEO Tools From Google 

Whether it be through optimizing the search algorithm (Helpful content update) or improving page loading speed, Google has always aimed to improve its user experience. All you have to do is correctly leverage their tools to scale.

If you are looking for a top Google SEO agency to help you out, you have come to the right place. We are consistently using a decade’s worth of knowledge and expertise to help our customers fine-tune their online businesses. It is through that vast experience that we have determined the best SEO tools from Google and the best ways to use them. 

If this sounds like something you would be interested in, contact us right here and we will set up a call right away. We will discuss all the ways in which we can use SEO tools from Google to scale and improve your business! 

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Camilla | Marketing Specialist

Camilla works hard to ensure that the Marketing strategies and executions are on point and data-driven, not only for our clients but internally at Profitable Media as well. She’s been coming up with innovative ways to reach and engage audiences for over 8 years.

Picture of Camilla B. <br><span>Digital Marketing Specialist </span>

Camilla B.
Digital Marketing Specialist

Camilla works hard to ensure that the Marketing strategies and executions are on point and data-driven, not only for our clients but internally at Profitable Media as well. She’s been coming up with innovative ways to reach and engage audiences for over 8 years.

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Vlad P. Marketing Specialist at Profitable Media, LLC

Vlad Popirda


If you’ve been swayed, convinced, or otherwise persuaded by the writing on our page or in some of our emails, chances are Vlad was the man behind it.

Be it Social Media Management, Marketing Strategy, PPC Ads, or Copywriting, you can rely on him to get the job done.

With a Bachelor’s in Marketing and a Master’s in Advertising, his life’s work is to leave this world better than he found it, and he aims to achieve that by putting his talents in the service of the right people and helping businesses make a difference in the world.

Outside of working hours, you may find him singing Britney Spears songs at karaoke nights, or exercising his creativity in varied ways, such as playing chess, designing board games, playing guitar, or playing Dungeons & Dragons with his mates.

Alisa Villanueva Account Manager at Profitable Media, LLC

Alisa Villanueva


Alisa is the glue that brings all the parts of our operation together. The one always keeping an eye on the bigger picture. The person that makes sure that it all works smoothly and on schedule, giving everything an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

While juggling her different tasks (Project Management, Web Design, Quality Control, Customer Service), one thing never changes: she will use her artistic sense to make a project unique and she will hear out the person she is working with, understanding their needs and wishes while integrating and tying them all together to create an outstanding final product.

When she’s not tuned in to her work, you’ll find Alisa taking ordinary things and making them beautiful. In her artistic endeavors she explores many different mediums of expression, like painting, ceramics, dance, and cooking. Among these, her dancing stands out, as she is part of a salsa dance performance team, doing gigs both locally and nationally.

Her dream is to travel and explore different cultures, which she is always doing from home by cooking and trying out various cuisines from around the world.
Short Excerpt:
Alisa is the one that makes things work smoothly and on schedule, giving everything she does an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

Zach Warshawsky Chief Operations Officer at Profitable Media, LLC

Zach Warshawsky


Zach manages the operational side of our business and coordinates all the work done by our team. He designs technical architecture and always keeps an eye towards the future, making sure his solutions are scalable. He applies his skills in all sorts of fields, such as Project and Team Management, Sales Funnels, Web Technology, Split Testing, Automation and CRM.

If there’s one trait he shares with Henry, it’s passionate problem-solving. Although he has been working for over 25 years in Sales, Marketing, Management, Team Building and Customer Service, perhaps his relevant business credentials start even earlier. At 15, he started a business selling and installing car stereo systems before he even had a driver’s license. Armed with a reseller’s permit and a passion for business, he started down the path of entrepreneurship and hasn’t looked back since.

With four amazing children and a wonderful wife in his life, his goal is set: provide the best possible life for them that he can. To that end, he works hard on helping clients scale their businesses through the use of cutting edge digital marketing tools.

His weapon of choice on this quest is not a coincidence, for his knowledge of technology is certainly top-notch. This can sometimes be a blessing and a curse however, when the Apple Genius Bar can’t solve a friend’s problem, it’s Zach’s phone that gets lit up.

To unwind, he spends time with his children, goes on weekly dates with his wife and is passionate about crafting culinary art… he unwinds and loves creating amazing home-cooked meals for his friends and family!

Henry Hamamjy Chief Executive Officer at Profitable Media, LLC

Henry Hamamjy


One of the two men that started it all, Henry has a knack for judging character and managing the internal structure of our team. The go-to guy for when business owners hit a roadblock, he is well known for offering unique, scalable solutions to any issue that presents itself. 

With a background in Sales, Marketing, Management, People Development and Leadership, he puts it all to good use in the service of his clients and fellow team members, helping them better themselves. 

He’s a born problem-solver, breaking any seemingly impossible task into achievable actionable items.  He has successfully helped dozens of businesses expand to the 7-8 figure level, by designing and implementing extensible, supportive and responsive infrastructure that his clients could then leverage to their fullest advantage. 

At work, he loves helping our customers make their dreams a reality, taking businesses to the next step of success, guiding them all the while. Outside of work, he enjoys a good meal with friends and a nice Napa Valley Cabernet Sauvignon. He also likes travelling with his family and exploring different cultures and finding out more about our world. Having dreamt of becoming a soccer player when he grew up, he has since traded that sport for another, namely golf, which he partakes in whenever he gets the chance.

Little known fact, he won the Atomic Spicy Food Competition when most of the people quit after just a couple of bites. Scientists have yet to come up with an explanation.