Boost conversions with these usability testing tips

3 Usability Testing Tips To Supercharge Your Website!

UX in digital marketing can be very powerful. By learning how real users interact with your websites, you can tweak and streamline the process to increase conversion rates! Today we are going to give you our best usability testing tips to make the whole process smoother and more effective! 

All the UI/UX design tips in the world won’t weigh as much as the data gathered from real user testing. 

If done right, usability testing can: 

  • Avoid costly mistakes down the line.
  • Settle time-consuming debates regarding design, content, copy, etc. You just have to test and see what works best in the real world.
  • Improve initial conversions and repeat orders. If your website has a frictionless user experience, it is much more likely that users will return to use it again and again. 
  • Boost word-of-mouth. Everyone wants their friends and family to have a good time. That’s why word of your reputation as having a solid painless user experience will spread organically. 

 

So let the facts dictate your next move! Let’s jump straight into our usability testing tips! 

Usability Testing Tip #1 – Implement A Testing Loop

Oftentimes the best way to improve conversions isn’t to do a big fancy total redesign or to set up testing for the whole website. 

Here is a sustainable, cheap, and effective alternative in just a few steps: 

  1. Open Google Analytics and browse your website’s data. 
  2. Identify the page where most people exit the website OR the page with the highest bounce rate (5-20 seconds of page time per session is appropriate. Anything lower can be attributed to misclicks).
  3. Narrow down the issue. You can do this by using Microsoft Clarity to get session videos where you see real people attempting to achieve a task on your page. You can then identify the roadblocks yourself or have the participants describe their thought processes. This can be done either during the video or in a survey afterward. 
  4. Test possible solutions with A/B testing. You can use a tool such as Google Optimize to create variations of your page that will be presented to a small percentage of your usual traffic. Even though it is called A/B testing, we would recommend making between 1-4 variations depending on how much traffic you have on the page to ensure that you achieve statistical relevance in a reasonable time span. Moreover, you should understand the difference between A/B and multivariate testing. A/B tests will change one thing and present the options to users, while multivariate testing involves changing multiple things on the page. While multivariate testing has its place, we usually suggest sticking with A/B testing since it can better help you pinpoint the exact change that leads to higher conversion rates. 

Usability Testing Tip #2 – Employ Different Types Of Tests

A variety of tests will better help you understand different aspects of your web pages and how people interact with them. Make sure to use them at every stage of production. The most valuable stages are pre-production (since it gives you a better sense of the direction you should go with your project) and, more importantly, once the website is live (since this gives you the closest result to real use cases). 

  • Five Second Test. Show someone your design for five seconds and ask them questions like: “What do you think the website is about?” or “What items did you see on the page?” The answers will help you understand if you have made the design clear enough. If you note the order in which people write the items they saw, you can check if you got the visual hierarchy right. That is because the first things they write will be the ones that had the most impact on them. 
  • First Click Test. Ask someone to complete a task (“Where would you click to find more information about that product/sign up for our newsletter?”). After overlaying sufficient results, you will be left with a heatmap, showing where everybody clicked. This is a powerful visual aid to determine whether your design is doing its job properly. 
  • Keyword Test. Show your design to users and ask them to rate it according to a specific word. “On a scale from 1 to 5, would you agree that this design is friendly/trustworthy/informative/inviting?” This will help you better understand the feelings people have toward your design. 

Usability Testing Tip #3 – Get Technology On Your Side

discover which usability testing tools you should use

To perform the tests outlined above quickly and effectively, you should look into what cutting-edge marketing technology has to offer. 

We are always keeping up to date with this topic, and have talked about some of the best tools for the job in a previous blog post

You will see more details on some tools already mentioned here, like Google Optimize, as well as others like Visual Website Optimizer and Convert

Final Words On Usability Testing Tips 

We hope that our usability testing tips have given you a map of how to go about supercharging this vital aspect of your business without falling into hidden pitfalls. 

Remember, you don’t have to devote a lot of time and money to large-scale sophisticated tests. Some testing is always better than no testing! And if that testing is done according to our usability testing tips, it will surely uncover the right path toward conversion optimization.  

Are you still unsure that our advice can help you create a stellar user experience strategy?

As experts in UX and marketing, we are constantly using our decades-long experience to help businesses scale and thrive online

If you have any questions or trouble implementing the strategies outlined above or are looking for even more usability testing tips, don’t hesitate to contact us right here

We will schedule a call right away to discuss all the ways in which we can leverage technology and solid usability testing tips to help your business scale to its true potential! 

We’re looking forward to hearing from you and learning all about your business! 

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Camilla | Marketing Specialist

Camilla works hard to ensure that the Marketing strategies and executions are on point and data-driven, not only for our clients but internally at Profitable Media as well. She’s been coming up with innovative ways to reach and engage audiences for over 8 years.

Camilla B. <br><span>Digital Marketing Specialist </span>

Camilla B.
Digital Marketing Specialist

Camilla works hard to ensure that the Marketing strategies and executions are on point and data-driven, not only for our clients but internally at Profitable Media as well. She’s been coming up with innovative ways to reach and engage audiences for over 8 years.

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Vlad P. Marketing Specialist at Profitable Media, LLC

Vlad Popirda

MARKETING SPECIALIST

If you’ve been swayed, convinced, or otherwise persuaded by the writing on our page or in some of our emails, chances are Vlad was the man behind it.

Be it Social Media Management, Marketing Strategy, PPC Ads, or Copywriting, you can rely on him to get the job done.

With a Bachelor’s in Marketing and a Master’s in Advertising, his life’s work is to leave this world better than he found it, and he aims to achieve that by putting his talents in the service of the right people and helping businesses make a difference in the world.

Outside of working hours, you may find him singing Britney Spears songs at karaoke nights, or exercising his creativity in varied ways, such as playing chess, designing board games, playing guitar, or playing Dungeons & Dragons with his mates.

Alisa Villanueva Account Manager at Profitable Media, LLC

Alisa Villanueva

ACCOUNT MANAGER

Alisa is the glue that brings all the parts of our operation together. The one always keeping an eye on the bigger picture. The person that makes sure that it all works smoothly and on schedule, giving everything an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

While juggling her different tasks (Project Management, Web Design, Quality Control, Customer Service), one thing never changes: she will use her artistic sense to make a project unique and she will hear out the person she is working with, understanding their needs and wishes while integrating and tying them all together to create an outstanding final product.

When she’s not tuned in to her work, you’ll find Alisa taking ordinary things and making them beautiful. In her artistic endeavors she explores many different mediums of expression, like painting, ceramics, dance, and cooking. Among these, her dancing stands out, as she is part of a salsa dance performance team, doing gigs both locally and nationally.

Her dream is to travel and explore different cultures, which she is always doing from home by cooking and trying out various cuisines from around the world.
Short Excerpt:
Alisa is the one that makes things work smoothly and on schedule, giving everything she does an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

Zach Warshawsky Chief Operations Officer at Profitable Media, LLC

Zach Warshawsky

CHIEF OPERATING OFFICER

Zach manages the operational side of our business and coordinates all the work done by our team. He designs technical architecture and always keeps an eye towards the future, making sure his solutions are scalable. He applies his skills in all sorts of fields, such as Project and Team Management, Sales Funnels, Web Technology, Split Testing, Automation and CRM.

If there’s one trait he shares with Henry, it’s passionate problem-solving. Although he has been working for over 25 years in Sales, Marketing, Management, Team Building and Customer Service, perhaps his relevant business credentials start even earlier. At 15, he started a business selling and installing car stereo systems before he even had a driver’s license. Armed with a reseller’s permit and a passion for business, he started down the path of entrepreneurship and hasn’t looked back since.

With four amazing children and a wonderful wife in his life, his goal is set: provide the best possible life for them that he can. To that end, he works hard on helping clients scale their businesses through the use of cutting edge digital marketing tools.

His weapon of choice on this quest is not a coincidence, for his knowledge of technology is certainly top-notch. This can sometimes be a blessing and a curse however, when the Apple Genius Bar can’t solve a friend’s problem, it’s Zach’s phone that gets lit up.

To unwind, he spends time with his children, goes on weekly dates with his wife and is passionate about crafting culinary art… he unwinds and loves creating amazing home-cooked meals for his friends and family!

Henry Hamamjy Chief Executive Officer at Profitable Media, LLC

Henry Hamamjy

CHIEF EXECUTIVE OFFICER

One of the two men that started it all, Henry has a knack for judging character and managing the internal structure of our team. The go-to guy for when business owners hit a roadblock, he is well known for offering unique, scalable solutions to any issue that presents itself. 

With a background in Sales, Marketing, Management, People Development and Leadership, he puts it all to good use in the service of his clients and fellow team members, helping them better themselves. 

He’s a born problem-solver, breaking any seemingly impossible task into achievable actionable items.  He has successfully helped dozens of businesses expand to the 7-8 figure level, by designing and implementing extensible, supportive and responsive infrastructure that his clients could then leverage to their fullest advantage. 

At work, he loves helping our customers make their dreams a reality, taking businesses to the next step of success, guiding them all the while. Outside of work, he enjoys a good meal with friends and a nice Napa Valley Cabernet Sauvignon. He also likes travelling with his family and exploring different cultures and finding out more about our world. Having dreamt of becoming a soccer player when he grew up, he has since traded that sport for another, namely golf, which he partakes in whenever he gets the chance.

Little known fact, he won the Atomic Spicy Food Competition when most of the people quit after just a couple of bites. Scientists have yet to come up with an explanation.