Ways to improve website speed

10 Easy Ways to Improve Your Website Speed

Your website speed is probably the first thing your visitors experience. And that first impression can make or break your users’ perceptions about your business or brand.
We live in a fast-paced digital world where people want quick, instant solutions. We just hate to wait. Don’t we? Especially when it comes to finding solutions and answers online. 

You invest a lot in website and content development as a business owner. You can’t let poor page speed go your efforts and money down the drain. 

On the bright side, you don’t have to do much to improve your website speed. In this post, I am going to highlight 10 easy and simple website speed optimization strategies you must implement to skyrocket your website speed.

Why Website Speed Is Important, If Not Critical

Before we talk about ways to optimize page speed, let’s take a quick look at why you need to worry about your website speed in the first place. 

Here are some key stats that say it all:

  • According to a report from Google, 53% of mobile users abandon a website that takes more than 3 seconds to load.
  • According to research by Akamai, a 100-millisecond delay in load time can decrease customer satisfaction by 7%
  • Pinterest reduced perceived wait times by 40% and this resulted in a 15% increase in SEO traffic. 
  • BBC found that they lost an additional 10% of users for every additional second their site took to load.
  • 47% of consumers expect a web page to load in 2 seconds or less.

Let’s take a quick look at 5 reasons your website speed plays a critical role in your online success: 

It Reflects Your Brand’s Image

When your website loads quickly, it sends a message: We value your time. It gives a first impression of efficiency, reliability, and professionalism. Don’t let a slow website tarnish your brand’s image.

Boosts SEO Ranking

A fast website is Google’s friend. The search giant favors speedy websites, helping them to rank higher in search results. This is a simple yet potent tool in your SEO arsenal; don’t overlook it.

Enhances User Experience

Imagine being stuck in traffic. That’s what a slow website feels like. A fast-loading site eases user navigation, encouraging them to stay longer and explore more. It’s like a breath of fresh air in a congestion-free zone.

Mobile Users Expect Speed

More than half of internet users are on mobile. They’re browsing in short bursts, often on the move. A slow website? It’s a no-go. They’ll leave without hesitation, leading to lost opportunities for your business.

Improves Conversion Rate

Time is money when it comes to website speed. Every second shaved off the loading time can boost conversion rates significantly. It’s a simple equation: Faster load time equals higher conversions.

Wondering How To Measure Your Website Speed? 

Measuring your website speed isn’t a guessing game; it’s a precise science facilitated by some powerful tools at your disposal. Here are 3 tools you may like to use to know your website speed. 


A fan-favorite for marketers globally, GTmetrix offers detailed insights at your fingertips. Just enter your URL and let it do the magic. It provides actionable suggestions so you can spruce up your website’s speed in no time. It’s a must-try tool for everyone keen on improving their site’s performance.


Easy to use and highly reliable, Pingdom gives a meticulous breakdown of your website’s elements. It helps you pinpoint exactly what’s dragging the speed down. 

Google PageSpeed Insights

Trust Google to give you the lowdown on your website’s speed with laser-sharp accuracy. It not only tells you how fast your website loads on both desktop and mobile but also offers bespoke advice on how to enhance its speed and overall performance. It’s like having a masterclass in website optimization at no cost.

Use any tool you like to test your website speed. If your website load time is more than 2 seconds, make sure to take prompt action. Be sure to test your site for both mobile devices and the desktop.

Key website performance metrics 

When testing your site, make sure to pay attention to the following key performance metrics:

  • First Contentful Paint (FCP): This metric measures the time it takes for the first piece of content to appear on the screen during the loading process.
  • Largest Contentful Paint (LCP): It indicates the time taken to render the largest content element visible in the viewport, playing a crucial role in user experience.
  • Time to Interactive (TTI): TTI marks the point at which a page becomes fully interactive and all the elements respond to user interactions promptly.
  • Speed Index: It illustrates how quickly the contents of a page are visibly populated, offering a general understanding of user-perceived load time.
  • Total Blocking Time (TBT): TBT quantifies the total amount of time that a page is blocked from responding to user inputs, such as clicks and scrolls.
  • Fully Loaded Time: It refers to the total amount of time taken for a webpage to load all visual, functional, and background elements completely.
  • Time to First Byte (TTFB): This one measures the duration from the user’s request to receive the first byte of data from the server, indicating the responsiveness of your web server.
  • Mobile Performance: This metric gauges how well your website performs on mobile devices, taking into account the increasing trend of mobile browsing.

The rest of this blog post is all about speed optimization techniques that can help you revive your online presence. 

10 Simple Things You Can Do To Uplevel Your Website Speed 

Now it’s time to figure out what you can really do to improve your website speed with ease: 

Choose a trustworthy hosting solution 

Web hosting can impact page load speed. When a user loads a webpage, they are essentially accessing files stored on a distant server. The superior the speed of that remote server, the better the webpage comes to life. So, don’t forget to choose the right hosting solution to run your site. Here are some tips to help you find a more efficient hosting provider for your site:

  • Location matters: Ensure your hosting server is geographically close to your primary audience to reduce latency.
  • Avoid shared hosting: This can lead to resource contention, potentially slowing down your site, especially during traffic surges.
  • High-performance server: Invest in a server with powerful CPUs and ample RAM to maintain a consistently fast loading speed.

Related: How Does My Hosting Provider Affect Site Speed

Enable browser caching 

We just talked about performance analyzer tools like GTMetrix and Google PageSpeed Insights. If you have already used them, you would know they heavily advocate for enabling browser caching.

Browser caching is a technique used to speed up webpage load times by storing copies of static files (like HTML, CSS, and JavaScript files) locally on the user’s browser. So, when a user revisits the website, the browser can load the cached files from the local storage rather than fetching them from the server again.

This leads to faster load times and reduced bandwidth usage. You can define the lifespan of these cached files through HTTP headers. In other words,  you can dictate how long the files should be stored before the browser requests fresh copies from the server.

Here’s a deeper dive into the substantial benefits you stand to gain:

  • Bandwidth efficiency: By negating the need for browsers to download static content repeatedly, you save considerably on bandwidth usage.
  • Reduced server requests: Lighten the load on your server, as content is primarily loaded from the cache, cutting down on the number of server requests.
  • Elevated user satisfaction: Reward your visitors with lightning-fast load times, cultivating a satisfied and happy audience.
  • SEO boost: Given Google’s emphasis on page speed for mobile search rankings, enhancing your site’s speed could notably uplift its SEO.

Decrease the number of redirects 

In the daily hustle of managing a website, smart use of redirects can be your best friend. They help users smoothly transition to new or updated URLs when you modify your site or when certain pages are no longer available. 

But it’s not all sunshine and rainbows; an overuse of redirects can seriously slow down your site and annoy your visitors. The goal is to use them, wisely.

Stepping into the space of redirect chains, imagine them as a series of short stops a user makes before reaching their ultimate destination on your site. It’s crucial to keep this journey as short and straightforward as possible, cutting down on unnecessary stops to aid quick access. Alongside, there’s the important task of managing broken and outdated redirects. 

Picture them as roadblocks, halting users abruptly and souring their experience on your site. Regular check-ups to remove these obstacles are necessary, paving the way for a smooth and pleasing browsing session for your visitors.

Compress images 

Pictures speak a thousand words, but they can be heavy and slow down your site. Get into the habit of compressing images before uploading them.

Sluggish website loading times on mobile and desktop devices are often due to improperly optimized and compressed images. To avert the slowdown caused by heavy graphics, it’s critical to address image sizes before they make their way onto your website.

Here’s the blueprint: Initiate the task with reliable editing platforms such as Adobe Photoshop or handy online tools such as JPEGmini to trim down your images to optimal sizes. Keeping images below 150-200 KB to ensure your website remains nimble while delivering the visual punch you desire.

TinyPNG or JPEG Optimizer is also a good platform when it comes to reducing file size without forfeiting quality. Also, adopt responsive images; they adjust to the size of the user’s screen, ensuring a fast and visually appealing experience across all devices.

Use asynchronous loading 

Don’t forget to use the power of asynchronous loading to ramp up your webpage’s loading speed. Much like a fast-food joint serving you ready items while preparing the rest, this technique lets parts of your page load in the backdrop, preventing them from stalling the entire page load process.

To get started, pinpoint the script tags in your HTML code that you wish to load asynchronously. Next, add the “async” or “defer” attribute to these tags; while the former facilitates background script download without holding up page rendering, the latter ensures scripts run post the rendering phase.

WordPress enthusiasts can venture into asynchronous loading for JavaScript and CSS through the Async JavaScript plugin. After activating the plugin, simply navigate to its settings in the admin menu, and tailor the JavaScript and CSS options to your liking, deciding whether to go “async” or “defer”. Always bear in mind to test your site meticulously post-adjustments to sidestep compatibility issues.

Reduce the size of files (minimize CSS, JavaScript, and HTML code)

It’s time to focus on streamlining the size of your JS and CSS files. This involves two core actions: minifying and combining these files into individual bundles.

Minification is all about trimming down the file sizes to their most efficient version; it essentially omits or shortens unnecessary symbols in the source code, resulting in a version that might not be human-friendly but perfectly legible for browsers. This lean version, thanks to its smaller size, promises quicker loading times.

Now, onto combining files: imagine pooling all pertinent files into a solitary one without altering the content. This method not only aids in reducing the number of required network requests but also maintains the swiftness of your website. Think of the difference between needing 3 instead of 30 requests for page loading. 

Developers have the leverage of utilizing tools such as Webpack for handling multiple files during the development stage and reaping the speed benefits with a single bundle during the production phase. Therefore, a well-optimized website ideally undergoes a two-step process; initiating with the minification of JS and CSS files, followed by their unification into solitary bundles, a strategy that stands tall in ensuring a faster and more efficient website.

Eliminate unnecessary plugins 

When it comes to maintaining the optimal performance of a WordPress site, the role of managing plugins can’t be overlooked. It’s a common practice to install various plugins over time. But not all of them remain useful as your site evolves. Inactive or rarely used plugins can gradually slow down your site by occupying valuable server space and potentially introducing security vulnerabilities.

To prevent this, regularly audit your plugin inventory to identify and remove unnecessary plugins. You can quickly get rid of inactive plugins in bulk through the “Bulk Actions” dropdown menu found in your Plugins section. Additionally, installing a tool like the Plugin Organizer can offer refined control over plugin loading on different pages and posts.

But the cleanup doesn’t stop at just hitting the “Delete” button. Sometimes plugins leave behind files or shortcodes that continue to take up space. Ensuring a thorough uninstallation is essential; look for plugins that offer complete uninstall options in their settings to prevent leftover data from bogging down your site’s speed and performance.

Moreover, take the extra step to manually check and clean up residues in the “wp-content” folder via FTP/SFTP or a file manager based on your hosting provider’s provisions. This rigorous approach to plugin management guarantees a cleaner, faster, and more secure website, providing a seamless experience to your visitors while preserving server resources.

Optimize Your Database

It is crucial to regularly clean up your database to ensure smoother loading of your website pages. Over time, various unnecessary data such as trashed pages, spam comments, and unused tags accumulate, contributing to increased server load and a slower website. 

Leveraging the “Optimize Database After Deleting Revisions” plugin can be a significant step toward addressing this. It is a lightweight tool that efficiently manages post revisions, allowing you to limit and delete them seamlessly. 

The plugin offers one-click solutions to remove trashed items, spam comments, and other redundant data. It stands out for its configurability. You can automatically delete revisions that are older than a specified number of days and even schedule cleanup operations on an hourly or daily basis. 

Use a Content Delivery Network (CDN)

To ensure a uniformly high-speed website experience for users worldwide, employing a Content Delivery Network (CDN) is non-negotiable. A CDN mitigates the speed fluctuations that users in different geographical locations experience due to the varied distances from the server location.

We advocate for the incorporation of Cloudflare which harbors a custom CDN to facilitate lightning-speed content delivery from multiple global locations.

For those utilizing other hosting services without integrated CDN solutions, turning to third-party options like StackPath is advisable. StackPath guarantees no lagging issues with its 45 server locations worldwide, promising 100% uptime and unlimited requests. It’s a helpful tool in the global optimization of your website.

Prioritize Critical Path Rendering

To effectively prioritize critical path rendering, focus on swiftly loading the pivotal elements of your webpage. Again, tools like Google’s PageSpeed Insights offer invaluable assistance in identifying the critical resources that need immediate loading. This will facilitate a quicker, more responsive initial view for your visitors. 

In practice, this involves leveraging inline styles for above-the-fold content and postponing the loading of non-essential CSS and JavaScript files to a later point. Google Chrome’s DevTools can also be a handy resource for visualizing the critical rendering path and understanding how to make optimization changes. 

Through the judicious application of these tools, you can manage your site’s resources more efficiently, providing a seamless, fast-loading experience to users right from their first interaction with your site.

Website Speed Optimization: FAQs

It’s time to answer some of the frequently asked questions. 

What is a good loading time for a website?

Ideally, a good loading time for a website is under 3 seconds. However, aiming for a loading time of under 2 seconds is excellent and can provide a better user experience and potentially improve SEO rankings.

How does website speed affect SEO?

Website speed is a ranking factor for Google. Faster websites offer a better user experience, which can reduce bounce rates and improve perceived brand quality. Therefore, enhancing site speed improves your site’s visibility in search engine results.

What tools can I use to improve website speed?

Some popular tools include:

  • Image optimization tools: TinyPNG, JPEGmini.
  • Caching plugins: W3 Total Cache, and WP Super Cache for WordPress sites.
  • CDN services: Cloudflare, StackPath.
  • Database optimization tools: WP-Optimize for WordPress.
  • Script minification tools: Autoptimize for reducing the size of JS and CSS files.

Feel free to explore new tools to identify and fix problems hindering your website from delivering exceptional user experience. 

Don’t Forget to Perform Regular Site Audits

To maintain an optimal level of performance, performing regular site audits is an indispensable routine. Utilize tools such as Google Search Console and SEMrush to undertake these audits.  Pinpoint issues like broken links, outdated content, or security vulnerabilities before they escalate to serious problems. 

These tools scrutinize various aspects including site architecture, SEO efficiency, and content relevance, to mention a few. It’s beneficial to ensure plugins are compatible and up-to-date to avoid potential performance lags, with tools like Plugin Performance Profiler (P3) offering insights into the impact of each plugin on your WordPress site. 

By conducting regular audits with the aid of these proficient tools, you guarantee a website that is not only high-functioning and secure but also provides an enriched user experience, aligning with the latest SEO guidelines and user expectations. Regular audits foster a reliable, user-friendly environment, ensuring sustained success and security for your website.

Final thoughts 

In conclusion, prioritizing page speed is not just beneficial but essential for a successful business today. A fast-loading website offers a superior user experience. It encourages visitors to stay longer and engage more, which can lead to higher conversion rates. 

Also, it is a significant factor in SEO rankings.  A better user experience increases your site’s visibility and attracts more traffic. Therefore, regular efforts towards optimizing page speed should be viewed as a necessary business strategy to build trust, enhance user satisfaction, and ultimately drive business growth. Remember, in the digital marketplace, every second counts, so make sure your website doesn’t fall behind.

Reach out to us find you need a professional marketing technology agency to evaluate your website and implement these website speed optimization strategies in a professional fashion!

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Camilla | Marketing Specialist

Camilla works hard to ensure that the Marketing strategies and executions are on point and data-driven, not only for our clients but internally at Profitable Media as well. She’s been coming up with innovative ways to reach and engage audiences for over 8 years.

Camilla B. <br><span>Digital Marketing Specialist </span>

Camilla B.
Digital Marketing Specialist

Camilla works hard to ensure that the Marketing strategies and executions are on point and data-driven, not only for our clients but internally at Profitable Media as well. She’s been coming up with innovative ways to reach and engage audiences for over 8 years.

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Vlad P. Marketing Specialist at Profitable Media, LLC

Vlad Popirda


If you’ve been swayed, convinced, or otherwise persuaded by the writing on our page or in some of our emails, chances are Vlad was the man behind it.

Be it Social Media Management, Marketing Strategy, PPC Ads, or Copywriting, you can rely on him to get the job done.

With a Bachelor’s in Marketing and a Master’s in Advertising, his life’s work is to leave this world better than he found it, and he aims to achieve that by putting his talents in the service of the right people and helping businesses make a difference in the world.

Outside of working hours, you may find him singing Britney Spears songs at karaoke nights, or exercising his creativity in varied ways, such as playing chess, designing board games, playing guitar, or playing Dungeons & Dragons with his mates.

Alisa Villanueva Account Manager at Profitable Media, LLC

Alisa Villanueva


Alisa is the glue that brings all the parts of our operation together. The one always keeping an eye on the bigger picture. The person that makes sure that it all works smoothly and on schedule, giving everything an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

While juggling her different tasks (Project Management, Web Design, Quality Control, Customer Service), one thing never changes: she will use her artistic sense to make a project unique and she will hear out the person she is working with, understanding their needs and wishes while integrating and tying them all together to create an outstanding final product.

When she’s not tuned in to her work, you’ll find Alisa taking ordinary things and making them beautiful. In her artistic endeavors she explores many different mediums of expression, like painting, ceramics, dance, and cooking. Among these, her dancing stands out, as she is part of a salsa dance performance team, doing gigs both locally and nationally.

Her dream is to travel and explore different cultures, which she is always doing from home by cooking and trying out various cuisines from around the world.
Short Excerpt:
Alisa is the one that makes things work smoothly and on schedule, giving everything she does an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

Zach Warshawsky Chief Operations Officer at Profitable Media, LLC

Zach Warshawsky


Zach manages the operational side of our business and coordinates all the work done by our team. He designs technical architecture and always keeps an eye towards the future, making sure his solutions are scalable. He applies his skills in all sorts of fields, such as Project and Team Management, Sales Funnels, Web Technology, Split Testing, Automation and CRM.

If there’s one trait he shares with Henry, it’s passionate problem-solving. Although he has been working for over 25 years in Sales, Marketing, Management, Team Building and Customer Service, perhaps his relevant business credentials start even earlier. At 15, he started a business selling and installing car stereo systems before he even had a driver’s license. Armed with a reseller’s permit and a passion for business, he started down the path of entrepreneurship and hasn’t looked back since.

With four amazing children and a wonderful wife in his life, his goal is set: provide the best possible life for them that he can. To that end, he works hard on helping clients scale their businesses through the use of cutting edge digital marketing tools.

His weapon of choice on this quest is not a coincidence, for his knowledge of technology is certainly top-notch. This can sometimes be a blessing and a curse however, when the Apple Genius Bar can’t solve a friend’s problem, it’s Zach’s phone that gets lit up.

To unwind, he spends time with his children, goes on weekly dates with his wife and is passionate about crafting culinary art… he unwinds and loves creating amazing home-cooked meals for his friends and family!

Henry Hamamjy Chief Executive Officer at Profitable Media, LLC

Henry Hamamjy


One of the two men that started it all, Henry has a knack for judging character and managing the internal structure of our team. The go-to guy for when business owners hit a roadblock, he is well known for offering unique, scalable solutions to any issue that presents itself. 

With a background in Sales, Marketing, Management, People Development and Leadership, he puts it all to good use in the service of his clients and fellow team members, helping them better themselves. 

He’s a born problem-solver, breaking any seemingly impossible task into achievable actionable items.  He has successfully helped dozens of businesses expand to the 7-8 figure level, by designing and implementing extensible, supportive and responsive infrastructure that his clients could then leverage to their fullest advantage. 

At work, he loves helping our customers make their dreams a reality, taking businesses to the next step of success, guiding them all the while. Outside of work, he enjoys a good meal with friends and a nice Napa Valley Cabernet Sauvignon. He also likes travelling with his family and exploring different cultures and finding out more about our world. Having dreamt of becoming a soccer player when he grew up, he has since traded that sport for another, namely golf, which he partakes in whenever he gets the chance.

Little known fact, he won the Atomic Spicy Food Competition when most of the people quit after just a couple of bites. Scientists have yet to come up with an explanation.