Sticky.io Full-Stack API Driven Subscription Platform

Sticky.io – The Game Changing Headless Commerce Platform

If you wish to make a change for the better, you need a place to centralize information from different sources, keep track of progress and make informed decisions. For example, if you wanted to lose weight, you would get a notebook with your workout plan (exercise type, repetitions, distribution throughout the week), a nutrition guide, and maybe a few blank pages to log your progress as you go along and make necessary adjustments. The same applies to headless commerce and CRM platforms. 

When it comes to scaling your business, a CRM platform can be that all-in-one notebook that keeps all your data organized and easily accessible! Customer Relationship Management (CRM) can refer to many things, from a set of practices to software and platforms. Many of the biggest companies around use CRM in a multitude of ways. Coca-Cola and Activision use it to respond quickly and effectively to complaints. Supermarket chains and airlines use exclusive Club Cards to promote customer loyalty and encourage cross-selling and upselling.

Apple and Amazon leverage CRM by collecting data regarding your browsing and shopping habits. They then use this information to tailor marketing campaigns, ads, and emails targeted at you to see relevant offers, thus providing value to their customers. The whole concept has become an industry standard, with the CRM software market as a whole raking in a projected $80 billion dollars by 2025. So, in this landscape, almost every company can benefit from using a CRM platform, and one of the best of the bunch is Sticky.io!

 

Sticky Io Why You Should Use It

We hear the phrase “scale your business” thrown around quite a lot in our line of work, but many people seem to confuse growth with scaling. For example, if your company offers a service and you sign a new client, but you have to hire more staff to fully cater to that client’s needs, that shouldn’t be considered scaling since your expenses have also increased. While growth is a good thing, true scaling implies taking on more work with the same or even more efficiency. For this, among other things, you would need a high customer retention rate and a value ladder of offers. This, and much more, is what Sticky.io can do for you!

Sticky.io (formerly known as LimeLight CRM) is a full-stack, API-driven CRM subscription platform for headless commerce. It is designed for the direct-to-consumer eCommerce space and it’s aimed at middle to enterprise-level businesses. It excels when paired with companies in the subscription commerce field by collecting, automating, and managing recurring billing. Here are a few areas where it can help make a difference! 

Payment Gateways & Fraud Prevention

Sticky CRM offers custom payment gateway routing, encrypting all the data acquired and ensuring every transaction goes smoothly. This technology allows your site to act as a middleman and securely collect payment information from the customer, communicate with a bank to arrange a transaction, then give the customer confirmation of their order or a declining message in case of insufficient funds or incorrect card information. All of Sticky.io’s anti-fraud cyber security complies with PCI DSS Level 1 requirements.

Smart Dunning & Billing Experience 

Speaking of payments, if they have yet to be made by customers, the platform will issue automated, well-thought-out reminder messages on appropriate days. After a transaction fails, the system will send messages trying to recoup the payment three days later, two days later, and finally on the first and 15th of each month. These will be sent between 2 and 4 PM, known to be the most effective time frame. me. 

Sticky.io Analytics and Personalization 

Perhaps the true power of this system lies in its ability to collect data and present it to you so you can then leverage it to personalize the customer experience. It can collect information regarding recurring rates, cycle analysis, declines, returns, refunds, cancelations, and more. It can even analyze trends and predict customers’ desires and needs before they arise through advanced algorithms. It also considers things like engagement level, user interests, frequently searched items, and customer journey stage to ensure that the content and tone of your messages are appropriate to each person’s particular situation. 

App Integration for Headless Commerce

Sticky.io CRM is designed for headless commerce. No, that doesn’t mean it rides a horse and goes around trying to scare Ichabod Crane.  A headless commerce platform is decoupling of the front-end of a website (containing all the presentation and user interface) from the back-end, thus allowing for easy updates and edits without ever interfering with the front-end or “head.” The platform offers its own easy-to-use API that allows for integration with over 400 apps. These include big names like WooCommerce, Mailchimp, ShipStation, SalesForce, and Paypal, but we highly recommend the pairing of Sticky.io with a platform dealing in membership websites like MemberMouse. We have talked about this pairing before, and it has the potential to form a strong, robust system that can scale businesses quickly and efficiently. 

We’ve talked about how a business wishing to scale should have a high customer retention rate. The opposite is called customer turnover/churn/attrition, which means the loss of potential customers. Customers are the life essence of a business. Without a free, organic flow of customers, the business withers away. Let Sticky.io help you fight against all these problems and scale your business to new heights! If you see the benefits that this platform could bring your company, but don’t want the hassle of learning and setting all of this up, know that you can contact us right here and our Sticky CRM experts will guide you through the process of figuring everything out and improving your business along the way!

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Vlad Popirda

MARKETING SPECIALIST

If you’ve been swayed, convinced, or otherwise persuaded by the writing on our page or in some of our emails, chances are Vlad was the man behind it.

Be it Social Media Management, Marketing Strategy, PPC Ads, or Copywriting, you can rely on him to get the job done.

With a Bachelor’s in Marketing and a Master’s in Advertising, his life’s work is to leave this world better than he found it, and he aims to achieve that by putting his talents in the service of the right people and helping businesses make a difference in the world.

Outside of working hours, you may find him singing Britney Spears songs at karaoke nights, or exercising his creativity in varied ways, such as playing chess, designing board games, playing guitar, or playing Dungeons & Dragons with his mates.

Alisa Villanueva

ACCOUNT MANAGER

Alisa is the glue that brings all the parts of our operation together. The one always keeping an eye on the bigger picture. The person that makes sure that it all works smoothly and on schedule, giving everything an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

While juggling her different tasks (Project Management, Web Design, Quality Control, Customer Service), one thing never changes: she will use her artistic sense to make a project unique and she will hear out the person she is working with, understanding their needs and wishes while integrating and tying them all together to create an outstanding final product.

When she’s not tuned in to her work, you’ll find Alisa taking ordinary things and making them beautiful. In her artistic endeavors she explores many different mediums of expression, like painting, ceramics, dance, and cooking. Among these, her dancing stands out, as she is part of a salsa dance performance team, doing gigs both locally and nationally.

Her dream is to travel and explore different cultures, which she is always doing from home by cooking and trying out various cuisines from around the world.
Short Excerpt:
Alisa is the one that makes things work smoothly and on schedule, giving everything she does an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

Zach Warshawsky

CHIEF OPERATING OFFICER

Zach manages the operational side of our business and coordinates all the work done by our team. He designs technical architecture and always keeps an eye towards the future, making sure his solutions are scalable. He applies his skills in all sorts of fields, such as Project and Team Management, Sales Funnels, Web Technology, Split Testing, Automation and CRM.

If there’s one trait he shares with Henry, it’s passionate problem-solving. Although he has been working for over 25 years in Sales, Marketing, Management, Team Building and Customer Service, perhaps his relevant business credentials start even earlier. At 15, he started a business selling and installing car stereo systems before he even had a driver’s license. Armed with a reseller’s permit and a passion for business, he started down the path of entrepreneurship and hasn’t looked back since.

With four amazing children and a wonderful wife in his life, his goal is set: provide the best possible life for them that he can. To that end, he works hard on helping clients scale their businesses through the use of cutting edge digital marketing tools.

His weapon of choice on this quest is not a coincidence, for his knowledge of technology is certainly top-notch. This can sometimes be a blessing and a curse however, when the Apple Genius Bar can’t solve a friend’s problem, it’s Zach’s phone that gets lit up.

To unwind, he spends time with his children, goes on weekly dates with his wife and is passionate about crafting culinary art… he unwinds and loves creating amazing home-cooked meals for his friends and family!

Henry Hamamjy

CHIEF EXECUTIVE OFFICER

One of the two men that started it all, Henry has a knack for judging character and managing the internal structure of our team. The go-to guy for when business owners hit a roadblock, he is well known for offering unique, scalable solutions to any issue that presents itself. 

With a background in Sales, Marketing, Management, People Development and Leadership, he puts it all to good use in the service of his clients and fellow team members, helping them better themselves. 

He’s a born problem-solver, breaking any seemingly impossible task into achievable actionable items.  He has successfully helped dozens of businesses expand to the 7-8 figure level, by designing and implementing extensible, supportive and responsive infrastructure that his clients could then leverage to their fullest advantage. 

At work, he loves helping our customers make their dreams a reality, taking businesses to the next step of success, guiding them all the while. Outside of work, he enjoys a good meal with friends and a nice Napa Valley Cabernet Sauvignon. He also likes travelling with his family and exploring different cultures and finding out more about our world. Having dreamt of becoming a soccer player when he grew up, he has since traded that sport for another, namely golf, which he partakes in whenever he gets the chance.

Little known fact, he won the Atomic Spicy Food Competition when most of the people quit after just a couple of bites. Scientists have yet to come up with an explanation.