Use these 6 ways to promote online courses to significantly boost your sales and ensure your recurring income.
The revenue generated by E-Learning has increased by 900% in the last two decades. If you’ve got a great online course, then you probably contributed to this growth in some way. You’d better not think about slowing down now. Not when the global E-Learning market is heading for about 325 billion by 2025! Your best bet to get in on the action is to implement highly effective ways to promote online courses.
Just one little thing – bigger markets equals greater competition. Everyone will want to get in on the action so you can expect to have more online course creators. So, unless your online course is on tax evasion, you’re going to have competitors. Even if your course is selling now, you don’t only have to find a way to boost sales but also you’ve got to figure out how to stay on top of your game.
Read on for our best tips for selling online courses!
Best Ways to Sell Online Courses
Plugins are Key
Lots of course creators think Learning Management System (LMS) plugins are simply tools for making a course. Unfortunately, this limits just how much you’re able to get out of these plugins.
Your first play will be to find an LMS that provides excellent tools you can use to run your online course on your WordPress site. Then, you can set up subscriptions, quizzes, and student feedback – all of which improve your chances of selling more courses to new and returning customers.
You could even take things a step further and connect your LMS to a WordPress membership plugin such as MemberMouse for an even better experience. You can protect your courses and build a solid recurring income stream this way.
Be Your Own Hype Man
57% of Americans over the age of 12 people listen to podcasts. That sounds like a pretty good medium for getting the word out about your online course.
Podcasts are easily accessible by both listeners and online course creators. You can take advantage of this varied form of communication to reach a wider audience for your online course. You could also provide special offers and discounts for podcast listeners. That will get more people in the door but it’s your content that will actually sell your course, so make sure it’s power-packed. Afterward, include a call-to-action that leads to more information on your course. You could also reach a wider audience by submitting your podcast to iTunes, Google Play, and other podcast platforms.
Take advantage of this to build a network of audiences who are interested in your course topic.
Connect with New Students Via Webinars
Ever wondered why several universities use webinars as a recruitment strategy for students? Simply put, it works! Your course is already online, it makes sense to adapt even your recruitment strategies to this online space as well. This webinar should not just be about recruiting new students or selling your course. Have a specific set of learning outcomes so you provide value to your attendees. Afterward, you can put out the word about your online course.
Make sure you record the live webinar. Sharing this recording can be a great tool to use in marketing your online course.
Use Google Ads Conversion Tracking to Significantly Up Your Numbers
Google Ads operates using a pay-per-click (PPC) model. Essentially, these are auctions where marketers offer bids on how much they’re willing to pay for clicks on their ads.
The algorithm is set to do most of the work. All you have to do is set your maximum daily budget for your ad and other settings. For your online course, you should focus on getting the word out. That means using all the right keywords.
With Google conversion tracking, you can discover the best-performing keywords that can put your course out there. There is other relevant information you can get from this which we’ve discussed here. Try this technique to optimize your Google ads strategy for marketing your online course.
Whet Your Potential Buyers’ Appetites with Mini-Courses
Another one of the smartest ways to promote online courses is to create a mini-course from your main course as a sample for your potential students. Start with a brief introduction and go on to highlight the coolest things about your online course. This will pique people’s interests and encourage them to purchase the main course.
This might cost a little extra but it’ll be well worth it if you get your customers to take relevant action. It also serves as a great way to reassure potential buyers that they’ll be getting true value for their money. At the end of this mini-course, invite these students to purchase the full version of the online course.
If you want to make huge sales on your online course, then don’t miss out on implementing this hot tip for selling online courses.
E-Learning Gamification
Gamification is an excellent tool to encourage active participation from students, thereby, ensuring return business. Of course, if these students have great testimonials and reviews for your course, you’re going to get new students purchasing your online course.
This strategy for marketing your online course uses a couple of features from games to make your course more interesting and engage students better. A gamified online course will typically feature leaderboards, progress bars, a point system, prizes, and rewards. The icing on the cake would be extra incentives such as official recognition through badges and student certifications.
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