Get More Sales For Your Online Courses

6 Ways to Promote Online Courses in 2023

Use these 6 ways to promote online courses to significantly boost your sales and ensure your recurring income.

The revenue generated by E-Learning has increased by 900% in the last two decades. If you’ve got a great online course, then you probably contributed to this growth in some way. You’d better not think about slowing down now. Not when the global E-Learning market is heading for about 325 billion by 2025! Your best bet to get in on the action is to implement highly effective ways to promote online courses.

Just one little thing – bigger markets equals greater competition. Everyone will want to get in on the action so you can expect to have more online course creators. So, unless your online course is on tax evasion, you’re going to have competitors. Even if your course is selling now, you don’t only have to find a way to boost sales but also you’ve got to figure out how to stay on top of your game.

Read on for our best tips for selling online courses!


Best Ways to Sell Online Courses

Plugins are Key

Lots of course creators think Learning Management System (LMS) plugins are simply tools for making a course. Unfortunately, this limits just how much you’re able to get out of these plugins.

Your first play will be to find an LMS that provides excellent tools you can use to run your online course on your WordPress site. Then, you can set up subscriptions, quizzes, and student feedback – all of which improve your chances of selling more courses to new and returning customers.

You could even take things a step further and connect your LMS to a WordPress membership plugin such as MemberMouse for an even better experience. You can protect your courses and build a solid recurring income stream this way.

Be Your Own Hype Man 

57% of Americans over the age of 12 people listen to podcasts. That sounds like a pretty good medium for getting the word out about your online course.

Podcasts are easily accessible by both listeners and online course creators. You can take advantage of this varied form of communication to reach a wider audience for your online course. You could also provide special offers and discounts for podcast listeners. That will get more people in the door but it’s your content that will actually sell your course, so make sure it’s power-packed. Afterward, include a call-to-action that leads to more information on your course. You could also reach a wider audience by submitting your podcast to iTunes, Google Play, and other podcast platforms.

Take advantage of this to build a network of audiences who are interested in your course topic.

Connect with New Students Via Webinars

Ever wondered why several universities use webinars as a recruitment strategy for students? Simply put, it works! Your course is already online, it makes sense to adapt even your recruitment strategies to this online space as well. This webinar should not just be about recruiting new students or selling your course. Have a specific set of learning outcomes so you provide value to your attendees. Afterward, you can put out the word about your online course.

Make sure you record the live webinar. Sharing this recording can be a great tool to use in marketing your online course.

Use Google Ads Conversion Tracking to Significantly Up Your Numbers

Google Ads operates using a pay-per-click (PPC) model. Essentially, these are auctions where marketers offer bids on how much they’re willing to pay for clicks on their ads.

The algorithm is set to do most of the work. All you have to do is set your maximum daily budget for your ad and other settings. For your online course, you should focus on getting the word out. That means using all the right keywords.

With Google conversion tracking, you can discover the best-performing keywords that can put your course out there. There is other relevant information you can get from this which we’ve discussed here. Try this technique to optimize your Google ads strategy for marketing your online course.

Whet Your Potential Buyers’ Appetites with Mini-Courses

Another one of the smartest ways to promote online courses is to create a mini-course from your main course as a sample for your potential students. Start with a brief introduction and go on to highlight the coolest things about your online course. This will pique people’s interests and encourage them to purchase the main course.

This might cost a little extra but it’ll be well worth it if you get your customers to take relevant action. It also serves as a great way to reassure potential buyers that they’ll be getting true value for their money. At the end of this mini-course, invite these students to purchase the full version of the online course.

If you want to make huge sales on your online course, then don’t miss out on implementing this hot tip for selling online courses.

E-Learning Gamification

Gamification is an excellent tool to encourage active participation from students, thereby, ensuring return business. Of course, if these students have great testimonials and reviews for your course, you’re going to get new students purchasing your online course.

This strategy for marketing your online course uses a couple of features from games to make your course more interesting and engage students better. A gamified online course will typically feature leaderboards, progress bars, a point system, prizes, and rewards. The icing on the cake would be extra incentives such as official recognition through badges and student certifications.

All the Help You Need Implementing These Ways to Promote Online Courses

Your work as an online course creator goes beyond creating a killer course. You should also work hard to drive traffic to your site and convert leads to paying customers. Focus on letting those creative juices flow to create your course. Profitable Media can help you figure out the best ways to promote online courses. Reach out to us here for more information

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Camilla | Marketing Specialist

Camilla works hard to ensure that the Marketing strategies and executions are on point and data-driven, not only for our clients but internally at Profitable Media as well. She’s been coming up with innovative ways to reach and engage audiences for over 8 years.

Picture of Camilla B. <br><span>Digital Marketing Specialist </span>

Camilla B.
Digital Marketing Specialist

Camilla works hard to ensure that the Marketing strategies and executions are on point and data-driven, not only for our clients but internally at Profitable Media as well. She’s been coming up with innovative ways to reach and engage audiences for over 8 years.

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Vlad P. Marketing Specialist at Profitable Media, LLC

Vlad Popirda


If you’ve been swayed, convinced, or otherwise persuaded by the writing on our page or in some of our emails, chances are Vlad was the man behind it.

Be it Social Media Management, Marketing Strategy, PPC Ads, or Copywriting, you can rely on him to get the job done.

With a Bachelor’s in Marketing and a Master’s in Advertising, his life’s work is to leave this world better than he found it, and he aims to achieve that by putting his talents in the service of the right people and helping businesses make a difference in the world.

Outside of working hours, you may find him singing Britney Spears songs at karaoke nights, or exercising his creativity in varied ways, such as playing chess, designing board games, playing guitar, or playing Dungeons & Dragons with his mates.

Alisa Villanueva Account Manager at Profitable Media, LLC

Alisa Villanueva


Alisa is the glue that brings all the parts of our operation together. The one always keeping an eye on the bigger picture. The person that makes sure that it all works smoothly and on schedule, giving everything an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

While juggling her different tasks (Project Management, Web Design, Quality Control, Customer Service), one thing never changes: she will use her artistic sense to make a project unique and she will hear out the person she is working with, understanding their needs and wishes while integrating and tying them all together to create an outstanding final product.

When she’s not tuned in to her work, you’ll find Alisa taking ordinary things and making them beautiful. In her artistic endeavors she explores many different mediums of expression, like painting, ceramics, dance, and cooking. Among these, her dancing stands out, as she is part of a salsa dance performance team, doing gigs both locally and nationally.

Her dream is to travel and explore different cultures, which she is always doing from home by cooking and trying out various cuisines from around the world.
Short Excerpt:
Alisa is the one that makes things work smoothly and on schedule, giving everything she does an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

Zach Warshawsky Chief Operations Officer at Profitable Media, LLC

Zach Warshawsky


Zach manages the operational side of our business and coordinates all the work done by our team. He designs technical architecture and always keeps an eye towards the future, making sure his solutions are scalable. He applies his skills in all sorts of fields, such as Project and Team Management, Sales Funnels, Web Technology, Split Testing, Automation and CRM.

If there’s one trait he shares with Henry, it’s passionate problem-solving. Although he has been working for over 25 years in Sales, Marketing, Management, Team Building and Customer Service, perhaps his relevant business credentials start even earlier. At 15, he started a business selling and installing car stereo systems before he even had a driver’s license. Armed with a reseller’s permit and a passion for business, he started down the path of entrepreneurship and hasn’t looked back since.

With four amazing children and a wonderful wife in his life, his goal is set: provide the best possible life for them that he can. To that end, he works hard on helping clients scale their businesses through the use of cutting edge digital marketing tools.

His weapon of choice on this quest is not a coincidence, for his knowledge of technology is certainly top-notch. This can sometimes be a blessing and a curse however, when the Apple Genius Bar can’t solve a friend’s problem, it’s Zach’s phone that gets lit up.

To unwind, he spends time with his children, goes on weekly dates with his wife and is passionate about crafting culinary art… he unwinds and loves creating amazing home-cooked meals for his friends and family!

Henry Hamamjy Chief Executive Officer at Profitable Media, LLC

Henry Hamamjy


One of the two men that started it all, Henry has a knack for judging character and managing the internal structure of our team. The go-to guy for when business owners hit a roadblock, he is well known for offering unique, scalable solutions to any issue that presents itself. 

With a background in Sales, Marketing, Management, People Development and Leadership, he puts it all to good use in the service of his clients and fellow team members, helping them better themselves. 

He’s a born problem-solver, breaking any seemingly impossible task into achievable actionable items.  He has successfully helped dozens of businesses expand to the 7-8 figure level, by designing and implementing extensible, supportive and responsive infrastructure that his clients could then leverage to their fullest advantage. 

At work, he loves helping our customers make their dreams a reality, taking businesses to the next step of success, guiding them all the while. Outside of work, he enjoys a good meal with friends and a nice Napa Valley Cabernet Sauvignon. He also likes travelling with his family and exploring different cultures and finding out more about our world. Having dreamt of becoming a soccer player when he grew up, he has since traded that sport for another, namely golf, which he partakes in whenever he gets the chance.

Little known fact, he won the Atomic Spicy Food Competition when most of the people quit after just a couple of bites. Scientists have yet to come up with an explanation.