Protect Your Reputation With a DMARC Checking Tool

Don’t you hate it when email scammers trick you into revealing personal data under the guise of a trusted contact? Exactly. Your email list subscribers hate it too. And the damage becomes more serious when the scam is being perpetrated with your name. That is why you need a DMARC checking tool.

Phishing is a very common form of email fraud and it can lead to long-term negative effects for your business if left unchecked. 

Someone getting scammed is bad enough. If they have this horrible experience while looking at your company’s name and trusting that they’re doing the right thing, it is even worse. 

They will be disappointed and think to themselves “Nobody is safe online anymore. I thought they would have better security since they claim to be a professional company…”

While you may think that your perceived reputation is immaterial and therefore out of your control, there is also the issue of the very real sender reputation

Sender reputation is a concrete metric that an Email Service Provider (ESP) takes into account to determine whether your emails are relevant and secure enough for your subscribers to get in their inboxes. 

If the scales tilt toward “No”, your messages will wind up directly in the spam folder. In extreme cases, your emails may not even be sent at all. At that point, it won’t matter how well your emails are written if nobody can read them.

Having a reliable track record of being a trustworthy source is a net benefit, but how exactly do you go about achieving it? Moreover, how do you stop a person harboring malicious intent from using your hard-earned track record as a front to deceive people?

We have put this overview together to answer these important questions. Read below to learn about how to implement DMARC and how reading a DMARC report works.

How To Implement DMARC

The basics of DMARC

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authentication protocol created in 2012 to protect email senders from phishing and spam. 

This is achieved by adding a header to emails that verify the email sender’s domain name. 

It extends two existing email authentication mechanisms, namely SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail). You can publish a policy in your DNS records to specify which of the two mechanisms (or both) is used for emails sent from that domain. 

This protocol allows senders to specify how to treat emails from their domain, depending on what results are given by the DMARC check. If the checks are cleared, the message will be treated as if it was sent from the domain in the “From: ” header. On the other hand, if the checks fail, the email is rejected. 

If that is the case, the sender can also choose a policy for when the messages don’t pass the required checks. This policy will ask the recipient to do one of two things:

  1. Bounce the message
  2. Treat it as if it wasn’t sent from the domain specified in the “From: “ header

The DMARC Checking Tool We Love

You can get a DMARC report from Google and many other online tools, but Postmark is our preferred DMARC checking tool.

Postmark is an SMTP (Simple Mail Transfer Protocol) service that we use a lot internally and for many of our clients, for its great deliverability. We send everything through it, from receipts and WordPress membership login emails to ticket emails and anything from our backend systems. 

However, the main feature that we use is the DMARC reporting service. With this DMARC checking tool, you simply enter your email address and the domain on which you want to get reports. It generates a DNS entry for the DMARC record that needs to be added to your DNS. Afterward, they start checking your DMARC, sending you a weekly email report. You can see what that looks like in the picture below, on the right side. 

Postmark DMARC Checking Tool Email Report

It will show you how many emails using the DMARC record were processed. Next to that, you will have the percentage of emails that passed SPF or DKIM and ones that failed one check or the other. 

Additionally, you have a list of all IP addresses sending emails from your domain, with their own pass/fail percentages. 

Additionally, you can use Postmark to receive feedback concerning how aligned your email sending practices are with the policy assigned to a specific domain. This feedback can help you ensure that your communication via email is in sync with the recipient’s expectations. 

This service is free and you can unsubscribe at any time.

In cases where you require more details instead of a weekly digest, Postmark offers a $10/domain/month service called Postmark Digests. Aside from giving you a more detailed history, the data is presented in an easy-to-read manner to better help you leverage it to solve any potential issues.   

Assistance Setting Up a DMARC Checking Tool

As mentioned previously, it won’t matter how well your emails are written or how well you can connect with your audience, if your reputation gets tarnished and your emails rejected. 

The problem is that not many business owners take the time to set up the first line of defense against the myriad scams that are being run online. They just fly in blind and hope they won’t be targeted. 

Instead, we suggest you give DMARC a shot. You can read more about the topic right on this page. It goes into more detail about the various technical aspects, to help you better understand this authentication protocol. 

We truly believe that technology is one of the most important tools we can use to scale our businesses. On the other hand, we are fully aware not everyone is as knowledgeable in this area, so we are always eager to lend a helping hand in using a DMARC checking tool! 

Simply contact us right here and we will schedule a call to talk all about how you can protect your brand online, all the while increasing your sender reputation!

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Camilla | Marketing Specialist

Camilla works hard to ensure that the Marketing strategies and executions are on point and data-driven, not only for our clients but internally at Profitable Media as well. She’s been coming up with innovative ways to reach and engage audiences for over 8 years.

Camilla B. <br><span>Digital Marketing Specialist </span>

Camilla B.
Digital Marketing Specialist

Camilla works hard to ensure that the Marketing strategies and executions are on point and data-driven, not only for our clients but internally at Profitable Media as well. She’s been coming up with innovative ways to reach and engage audiences for over 8 years.

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Vlad P. Marketing Specialist at Profitable Media, LLC

Vlad Popirda


If you’ve been swayed, convinced, or otherwise persuaded by the writing on our page or in some of our emails, chances are Vlad was the man behind it.

Be it Social Media Management, Marketing Strategy, PPC Ads, or Copywriting, you can rely on him to get the job done.

With a Bachelor’s in Marketing and a Master’s in Advertising, his life’s work is to leave this world better than he found it, and he aims to achieve that by putting his talents in the service of the right people and helping businesses make a difference in the world.

Outside of working hours, you may find him singing Britney Spears songs at karaoke nights, or exercising his creativity in varied ways, such as playing chess, designing board games, playing guitar, or playing Dungeons & Dragons with his mates.

Alisa Villanueva Account Manager at Profitable Media, LLC

Alisa Villanueva


Alisa is the glue that brings all the parts of our operation together. The one always keeping an eye on the bigger picture. The person that makes sure that it all works smoothly and on schedule, giving everything an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

While juggling her different tasks (Project Management, Web Design, Quality Control, Customer Service), one thing never changes: she will use her artistic sense to make a project unique and she will hear out the person she is working with, understanding their needs and wishes while integrating and tying them all together to create an outstanding final product.

When she’s not tuned in to her work, you’ll find Alisa taking ordinary things and making them beautiful. In her artistic endeavors she explores many different mediums of expression, like painting, ceramics, dance, and cooking. Among these, her dancing stands out, as she is part of a salsa dance performance team, doing gigs both locally and nationally.

Her dream is to travel and explore different cultures, which she is always doing from home by cooking and trying out various cuisines from around the world.
Short Excerpt:
Alisa is the one that makes things work smoothly and on schedule, giving everything she does an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

Zach Warshawsky Chief Operations Officer at Profitable Media, LLC

Zach Warshawsky


Zach manages the operational side of our business and coordinates all the work done by our team. He designs technical architecture and always keeps an eye towards the future, making sure his solutions are scalable. He applies his skills in all sorts of fields, such as Project and Team Management, Sales Funnels, Web Technology, Split Testing, Automation and CRM.

If there’s one trait he shares with Henry, it’s passionate problem-solving. Although he has been working for over 25 years in Sales, Marketing, Management, Team Building and Customer Service, perhaps his relevant business credentials start even earlier. At 15, he started a business selling and installing car stereo systems before he even had a driver’s license. Armed with a reseller’s permit and a passion for business, he started down the path of entrepreneurship and hasn’t looked back since.

With four amazing children and a wonderful wife in his life, his goal is set: provide the best possible life for them that he can. To that end, he works hard on helping clients scale their businesses through the use of cutting edge digital marketing tools.

His weapon of choice on this quest is not a coincidence, for his knowledge of technology is certainly top-notch. This can sometimes be a blessing and a curse however, when the Apple Genius Bar can’t solve a friend’s problem, it’s Zach’s phone that gets lit up.

To unwind, he spends time with his children, goes on weekly dates with his wife and is passionate about crafting culinary art… he unwinds and loves creating amazing home-cooked meals for his friends and family!

Henry Hamamjy Chief Executive Officer at Profitable Media, LLC

Henry Hamamjy


One of the two men that started it all, Henry has a knack for judging character and managing the internal structure of our team. The go-to guy for when business owners hit a roadblock, he is well known for offering unique, scalable solutions to any issue that presents itself. 

With a background in Sales, Marketing, Management, People Development and Leadership, he puts it all to good use in the service of his clients and fellow team members, helping them better themselves. 

He’s a born problem-solver, breaking any seemingly impossible task into achievable actionable items.  He has successfully helped dozens of businesses expand to the 7-8 figure level, by designing and implementing extensible, supportive and responsive infrastructure that his clients could then leverage to their fullest advantage. 

At work, he loves helping our customers make their dreams a reality, taking businesses to the next step of success, guiding them all the while. Outside of work, he enjoys a good meal with friends and a nice Napa Valley Cabernet Sauvignon. He also likes travelling with his family and exploring different cultures and finding out more about our world. Having dreamt of becoming a soccer player when he grew up, he has since traded that sport for another, namely golf, which he partakes in whenever he gets the chance.

Little known fact, he won the Atomic Spicy Food Competition when most of the people quit after just a couple of bites. Scientists have yet to come up with an explanation.