Mobile Inline Video Is Finally Here Wistia

Wistia Inline Mobile Video Playback Has Arrived

Inline Mobile Video is Here and Mobile Sales Are At An All-Time High, Retailers Listen Up…

Nowadays companies must publish both standard and mobile websites. Search engine analytics prove that the world is trending towards mobile devices as a favored search and purchasing tool. The volume of mobile purchases stands at (a substantial) nearly two thirds today. The majority of web traffic by people investigating sites and products, happens on mobile devices.

Here at Profitable Media, we believe that great marketing includes compelling videos. The exponential increase in video playback apps testifies to this fact. Consumers love video images, and web developers took notice. As long as prospective customers researched from desktop computers, all was well in the universe. However, if they clutched their cell phones or tablets to shop, a marketer’s efforts to provide quality video experiences became something of a crapshoot.

Wistia quickly realized the need to blaze a trail around mobile OS native players, and their quirks, sparked recent changes to the iOS and Google browsers. They now allow for inline video streaming that can bypass their own native apps. Thus, new playback apps from cutting-edge web developers came online, too, in a meeting of the minds. Wistia, our preferred video platform partner, leads the way in inline video streaming products. Having felt the pinch of native mobile video apps, Wistia lost no time in updating their own platform.

The Troubles of Old Video Players

Old video players native to mobile operating systems were serviceable for a time. However, they have a few flaws that stymie innovative marketers who embed engaging, interactive video content on websites. The mobile playback apps suffer the following insufficiencies:

Not really optimized for mobile devices: Mobile technology necessitates specialized coding. Because the mobile revolution to smart phones and tablets is young yet, standardized video playback technology, designed originally for desktops, reached a level of streaming sophistication to meet the mobile need only within the past few years. As the evolution seeks maturity, mobile optimization still climbs a steep grade towards the peak of ubiquity.

Content disruption: Native video players on mobile devices can disrupt the browsing event as the video goes full-screen of its own accord. With no options to remain in the line of website elements, users uninterested in the video must manually close the player if they prefer to keep scrolling.

Redirection off-site: Some native players on mobile OS re-direct the prospect to the YouTube site if that is the host of the video image. Releasing viewers from the website risks losing them forever.

Customizations and controls could vanish: Since each mobile browser employs its own protocols, the carefully designed customizations installed on videos can fail to operate on some native players. This aspect presents a few headaches, especially with restricted content that can be downloaded for later playback.

Stultified desktop interactivity: Those interactive features that marketers put in place, such as playback speed options and log-in requirements, that work perfectly on desktops, have an equal chance of failure on native mobile playback apps.

The Benefits of Wistia’s New Inline Mobile Video Players

Fortunately, Wistia’s inline playback solves the problem of divergent app technology between desktop, tablet and smart phone devices. Advantages include:

No need for a native player: Wistia’s inline mobile video, by its very nature, streams without the use of the mobile browser’s native player. This means that missing player components won’t matter for the user to receive all the intended features of the video.

User chooses the scale: Inline video playback permits the user to view the video within the content without the video automatically taking over the whole screen. Rather, the viewer can choose the option to go full-screen by rotating to the landscape view or to continue scrolling the page if they prefer.

Playable on all browsers: Creators no longer need to manufacture video versions to suit all the major browsers, reducing the detailed grind of production. Simplicity stretches budgets for everyone involved!

Ensured security: The inline mobile playback technology keeps the gated videos secure. The publisher can disallow unauthorized downloads so only viewers with the proper credentials can stream the video.

Timeline features remain: Bypassing the native player allows all the controls, CTA’s, annotation links, forms, trackers, email collectors, hover boxes and all the other cool features of the video to remain intact and operable.

Adaptive streaming enabled: Stuttering videos send users packing to sites that cause them no indigestion. Upgrading to inline empowers adaptive streaming so viewers receive the highest quality video their device can support, including 4K, on both Android and iOS devices.

For the mobile user, inline video playback may seem natural, as though no jump-for-joy technology breakthroughs ever occurred. However, for direct marketing strategies, this mobile video optimization represents the fulfillment of a dream.

 

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Vlad Popirda

MARKETING SPECIALIST

If you’ve been swayed, convinced, or otherwise persuaded by the writing on our page or in some of our emails, chances are Vlad was the man behind it.

Be it Social Media Management, Marketing Strategy, PPC Ads, or Copywriting, you can rely on him to get the job done.

With a Bachelor’s in Marketing and a Master’s in Advertising, his life’s work is to leave this world better than he found it, and he aims to achieve that by putting his talents in the service of the right people and helping businesses make a difference in the world.

Outside of working hours, you may find him singing Britney Spears songs at karaoke nights, or exercising his creativity in varied ways, such as playing chess, designing board games, playing guitar, or playing Dungeons & Dragons with his mates.

Alisa Villanueva

ACCOUNT MANAGER

Alisa is the glue that brings all the parts of our operation together. The one always keeping an eye on the bigger picture. The person that makes sure that it all works smoothly and on schedule, giving everything an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

While juggling her different tasks (Project Management, Web Design, Quality Control, Customer Service), one thing never changes: she will use her artistic sense to make a project unique and she will hear out the person she is working with, understanding their needs and wishes while integrating and tying them all together to create an outstanding final product.

When she’s not tuned in to her work, you’ll find Alisa taking ordinary things and making them beautiful. In her artistic endeavors she explores many different mediums of expression, like painting, ceramics, dance, and cooking. Among these, her dancing stands out, as she is part of a salsa dance performance team, doing gigs both locally and nationally.

Her dream is to travel and explore different cultures, which she is always doing from home by cooking and trying out various cuisines from around the world.
Short Excerpt:
Alisa is the one that makes things work smoothly and on schedule, giving everything she does an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

Zach Warshawsky

CHIEF OPERATING OFFICER

Zach manages the operational side of our business and coordinates all the work done by our team. He designs technical architecture and always keeps an eye towards the future, making sure his solutions are scalable. He applies his skills in all sorts of fields, such as Project and Team Management, Sales Funnels, Web Technology, Split Testing, Automation and CRM.

If there’s one trait he shares with Henry, it’s passionate problem-solving. Although he has been working for over 25 years in Sales, Marketing, Management, Team Building and Customer Service, perhaps his relevant business credentials start even earlier. At 15, he started a business selling and installing car stereo systems before he even had a driver’s license. Armed with a reseller’s permit and a passion for business, he started down the path of entrepreneurship and hasn’t looked back since.

With four amazing children and a wonderful wife in his life, his goal is set: provide the best possible life for them that he can. To that end, he works hard on helping clients scale their businesses through the use of cutting edge digital marketing tools.

His weapon of choice on this quest is not a coincidence, for his knowledge of technology is certainly top-notch. This can sometimes be a blessing and a curse however, when the Apple Genius Bar can’t solve a friend’s problem, it’s Zach’s phone that gets lit up.

To unwind, he spends time with his children, goes on weekly dates with his wife and is passionate about crafting culinary art… he unwinds and loves creating amazing home-cooked meals for his friends and family!

Henry Hamamjy

CHIEF EXECUTIVE OFFICER

One of the two men that started it all, Henry has a knack for judging character and managing the internal structure of our team. The go-to guy for when business owners hit a roadblock, he is well known for offering unique, scalable solutions to any issue that presents itself. 

With a background in Sales, Marketing, Management, People Development and Leadership, he puts it all to good use in the service of his clients and fellow team members, helping them better themselves. 

He’s a born problem-solver, breaking any seemingly impossible task into achievable actionable items.  He has successfully helped dozens of businesses expand to the 7-8 figure level, by designing and implementing extensible, supportive and responsive infrastructure that his clients could then leverage to their fullest advantage. 

At work, he loves helping our customers make their dreams a reality, taking businesses to the next step of success, guiding them all the while. Outside of work, he enjoys a good meal with friends and a nice Napa Valley Cabernet Sauvignon. He also likes travelling with his family and exploring different cultures and finding out more about our world. Having dreamt of becoming a soccer player when he grew up, he has since traded that sport for another, namely golf, which he partakes in whenever he gets the chance.

Little known fact, he won the Atomic Spicy Food Competition when most of the people quit after just a couple of bites. Scientists have yet to come up with an explanation.