How To Master Youtube Channel Customization

How To Use YouTube Channel Customization To Its Full Potential

In a world where billions of hours of video content are being uploaded and watched daily, proper YouTube channel customization can help you stand out and thrive. Adapting to the shifting landscape while complying with YouTube b2b marketing best practices is going to be the key to maintaining a dominant presence in the market

YouTube, the second most visited website in the world, has recently announced changes to the channel homepage that will help businesses retain viewers by customizing the content they receive. 

Let’s go over these upcoming changes as well as the overall best ways to go about making your channel an attractive destination for viewers around the globe! 

YouTube channel customization starts with the creation of a business channel. This is different from a normal channel because it is not tied to any one person’s account. Multiple marketers can link their Google accounts and make changes depending on the authority level given to them by the channel’s creator. We recommend you take this approach for easier YouTube channel customization and management down the line

After that is set up, we can start building a youtube marketing strategy by exploring different areas like video formats, content types, and audience outreach. Let’s jump right into it! 

Maximizing The Different Video Formats

Mixing and choosing between different video formats and types of content means you can create a unique channel identity while reaching multiple audiences in the same period of time. Remember that these are only general guidelines, and we encourage you to break the rules whenever you feel it appropriate for creative purposes!

That said, the content is oftentimes dictated by the video format in the following way: 

  1. Live Stream. This is best suited for long-form content that benefits from audience participation. Use it for webinars, Q&As, events, competitions, guided tours, interviews, giveaways, announcements etc. You can also kill two birds with one stone by taking the highlights from a live stream and turning them into a regular video. 
  2. Short. You guessed it; it just means a video that’s under a minute. Use it for bite-sized advice, reactions, trivia, news headlines, etc. They can also be used as trailers for longer videos or live streams. This method usually involves taking a highlight from the main video and turning it into a short with a link to the bigger video in the short’s description. This is a newer format but one that is growing rapidly and has a proven track record (you only need to look at the success of TikTok for confirmation). Shorts will also soon be better monetized, so don’t exclude them from your content strategy.
  3. Regular Videos. This is the classic and most versatile video format. There is no required length, but 10 minutes is a good number to keep in mind. Use it for news, updates, tutorials, in-depth analysis, vlogs, etc. 

 

The latest Youtube channel customization updates discover which usability testing tools you should useee the uploaded content split into separate categories. This is to enhance the user experience and offer a more immersive way of connecting users to the content they wish to see. 

For example, somebody who prefers to watch short videos will now have the option to skip right to those by clicking on a dedicated Shorts tab on the channel page. Someone who prefers to watch long videos will be able to bypass the shorts and only focus on their desired length videos, without having to scroll through a myriad of other less appealing options. 

The Youtube channel customization update also means that the only tabs shown on a page will be the ones containing uploaded content. If, for instance, the channel does not have any live videos uploaded, then the “Live” tab will not appear on the channel page. 

The update doesn’t mean you have to choose a format and stick with it. It simply makes it easier for people discovering your channel to get to the content they enjoy faster. Your channel can be a highway with multiple lanes where everybody is going to the same destination – an enjoyable video-watching experience. 

The Influencer / Social Media Culture

While the YouTube recommendation algorithm is phenomenal, it is only one path to becoming viral (or at the very least attracting more viewers). Videos are being mentioned, linked and reacted to all the time on other platforms. These include Twitch, Facebook, TikTok, Instagram as well as other YouTube channels. 

Reaching niche communities on these platforms is like starting at the halfway point of a journey

They already hold an interest in the overall topic, so they are more likely to engage with your content and react to it in a positive way. 

As experts on affiliate marketing ourselves, we know that at the heart of many of these communities lie influential figures who create deep connections with their loyal followers. That is why they are the key to unlocking these distant audiences. 

You should reach out and create a network of influencers who match your brand values. They will add their own voices to your own so that it can reach every corner of the Internet and bring in as many people as possible.  

Create A Pleasant Experience For Your Viewers 

We’ve talked about the type of content you should produce and how to get it in front of people. Now let’s go over what you can do to push things over the edge. You should create a pleasant viewing experience for your audience. This will drastically increase the chance of them returning to your channel.  

  • Consistency. The Youtube algorithm rewards consistent uploads. Moreover, people will remember your channel and return to it if they have a series of videos they are looking forward to that is updated weekly. Take advantage of this by creating a series for a topic whenever you can (“Q&A every 2 weeks, “Tutorial Monday” etc.)
  • Playlists. Organize every series into a playlist so people can easily find it. If the videos are all in one accessible place, the chance of people watching more than one increases exponentially. 
  • Thumbnails, Title, Description, Tags. The thumbnail and title are what hook people in. Make sure to observe trends and patterns and make custom thumbnails. The title and description should have relevant keywords so the video can receive a boost from the algorithm. For the same reason, you should put tags on your video to slot it into relevant categories. Put the most important ones first, as they carry more weight in the algorithm. 

 

All of these will make your content easily accessible and will turn your channel into a place viewers return to for guaranteed knowledge, entertainment and a sense of community. 

Final words on Youtube Channel Customization

We hope our YouTube channel customization advice will supercharge your YouTube video marketing. We want to help your products and services find their way into the hands of people who will truly appreciate them. 

If you have any questions or need some help implementing marketing technology strategies in your current or future business, don’t hesitate to contact us right here

We will schedule a call right away to talk about all the ways in which we can use our over ten years of experience to help your company scale online in leaps and bounds! 

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Vlad P. Marketing Specialist at Profitable Media, LLC

Vlad Popirda

MARKETING SPECIALIST

If you’ve been swayed, convinced, or otherwise persuaded by the writing on our page or in some of our emails, chances are Vlad was the man behind it.

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With a Bachelor’s in Marketing and a Master’s in Advertising, his life’s work is to leave this world better than he found it, and he aims to achieve that by putting his talents in the service of the right people and helping businesses make a difference in the world.

Outside of working hours, you may find him singing Britney Spears songs at karaoke nights, or exercising his creativity in varied ways, such as playing chess, designing board games, playing guitar, or playing Dungeons & Dragons with his mates.

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Alisa is the glue that brings all the parts of our operation together. The one always keeping an eye on the bigger picture. The person that makes sure that it all works smoothly and on schedule, giving everything an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

While juggling her different tasks (Project Management, Web Design, Quality Control, Customer Service), one thing never changes: she will use her artistic sense to make a project unique and she will hear out the person she is working with, understanding their needs and wishes while integrating and tying them all together to create an outstanding final product.

When she’s not tuned in to her work, you’ll find Alisa taking ordinary things and making them beautiful. In her artistic endeavors she explores many different mediums of expression, like painting, ceramics, dance, and cooking. Among these, her dancing stands out, as she is part of a salsa dance performance team, doing gigs both locally and nationally.

Her dream is to travel and explore different cultures, which she is always doing from home by cooking and trying out various cuisines from around the world.
Short Excerpt:
Alisa is the one that makes things work smoothly and on schedule, giving everything she does an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

Zach Warshawsky Chief Operations Officer at Profitable Media, LLC

Zach Warshawsky

CHIEF OPERATING OFFICER

Zach manages the operational side of our business and coordinates all the work done by our team. He designs technical architecture and always keeps an eye towards the future, making sure his solutions are scalable. He applies his skills in all sorts of fields, such as Project and Team Management, Sales Funnels, Web Technology, Split Testing, Automation and CRM.

If there’s one trait he shares with Henry, it’s passionate problem-solving. Although he has been working for over 25 years in Sales, Marketing, Management, Team Building and Customer Service, perhaps his relevant business credentials start even earlier. At 15, he started a business selling and installing car stereo systems before he even had a driver’s license. Armed with a reseller’s permit and a passion for business, he started down the path of entrepreneurship and hasn’t looked back since.

With four amazing children and a wonderful wife in his life, his goal is set: provide the best possible life for them that he can. To that end, he works hard on helping clients scale their businesses through the use of cutting edge digital marketing tools.

His weapon of choice on this quest is not a coincidence, for his knowledge of technology is certainly top-notch. This can sometimes be a blessing and a curse however, when the Apple Genius Bar can’t solve a friend’s problem, it’s Zach’s phone that gets lit up.

To unwind, he spends time with his children, goes on weekly dates with his wife and is passionate about crafting culinary art… he unwinds and loves creating amazing home-cooked meals for his friends and family!

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He’s a born problem-solver, breaking any seemingly impossible task into achievable actionable items.  He has successfully helped dozens of businesses expand to the 7-8 figure level, by designing and implementing extensible, supportive and responsive infrastructure that his clients could then leverage to their fullest advantage. 

At work, he loves helping our customers make their dreams a reality, taking businesses to the next step of success, guiding them all the while. Outside of work, he enjoys a good meal with friends and a nice Napa Valley Cabernet Sauvignon. He also likes travelling with his family and exploring different cultures and finding out more about our world. Having dreamt of becoming a soccer player when he grew up, he has since traded that sport for another, namely golf, which he partakes in whenever he gets the chance.

Little known fact, he won the Atomic Spicy Food Competition when most of the people quit after just a couple of bites. Scientists have yet to come up with an explanation.