What's your abandoned cart strategy

Tackle Revenue Loss With An Abandoned Cart Strategy

If you own an e-commerce store, there’s nothing you hate seeing more than a failed purchase. Be it from faulty tech not processing payments or people just losing interest, the bottom line is that an abandoned cart strategy can stop failed purchases from putting a dent in your profits. 

Abandoned cart rate is one of the most obvious areas to tackle when looking for improvements to your business. It represents the number of people that could have become your customers but didn’t. What sets them apart from the other millions of people that never buy your products is the fact that they wanted to

Their intent was crystal clear – buy from your digital storefront (they wouldn’t have put together a shopping cart otherwise). They might just need an extra push, and if you’re not there to give it, you are literally leaving money on the table in the form of their shopping cart. 

Finding these high-intent users and narrowing down your marketing efforts to specifically target them is one of our core marketing beliefs and the first step in your abandoned cart strategy. To do so, you need to have efficient tracking set up to monitor conversions and failed purchases. This is the data that will fuel your cart abandonment solutions.

But before we go over the fix, let’s look at the root cause. This way, we can better come up with our plan of attack. 

Why Do Shoppers Abandon Your Shopping Cart?

Sometimes it happens, people change their mind on a whim or want to complete the checkout later and just forget. Other times, however, it’s your fault. 

And that’s FANTASTIC news! You can’t force people to complete an order, but you CAN fix a broken sales funnel or shoddy user experience, increasing the chances of seeing their order through to the end. That is, of course, if you know where to look and what steps to take. 

These are the top 3 reasons people get to the last step of buying a product only to then turn away:

  1. High Shipping Costs 
  2. Having To Register For An Account
  3. Security Concerns 

Let’s go over how you can put these concerns to rest before they even come up!

abandoned cart strategy - Combating Shopping Cart Abandonment

How To Avoid Shopping Cart Abandonment

Here are some options to make a purchase from your website more appealing: 

  1. Offer guest checkout – Everyone has given their personal information to a million different sites for various reasons. By requiring an account for checkout, you add unnecessary friction between your customer and their intended action. This extra step may give them enough time to reconsider their decision, so you should consider eliminating it.
  2. Make checkout secure and make sure your customers are aware of it. 
  3. Add Social Proof  – If you can, add some reviews of the product on the checkout page or some testimonials for the company as a whole. Keep them short and sweet. These are only meant as reassurance that a person is making the right choice. Since the research phase is done, there’s no need for detailed descriptions. 
  4. Offer free shipping if you can. 

Now that we’ve covered what to do to stop people from abandoning their carts, we need an abandoned cart strategy for when the worst comes to pass. Here is how you can reach out to your customers and entice them to return!

How To Create An Abandoned Cart Strategy

The best way to communicate with your customers and establish a path for them that leads back to your store is through a well-thought-out email sequence. 

Successful abandoned cart emails should be personalized and made to reflect the points we outlined in the previous section. 

Here is a blueprint for how an email abandoned cart campaign should look like

  • The first email should just be a reminder. Assume they got preoccupied with something else but are still interested – make sure to add pictures of their cart items since most people browse a variety of different websites, and they can forget what they wanted to buy in the first place. 
  • The following 1-2 emails should address their concerns regarding security or commitment. Make sure to give them enough information about your payment gateway and how you will store their credit card information. If you offer guest checkout, make sure to put a clear Call To Action in your email that takes people straight to the checkout page, thus reducing friction.
  • Add an email focused on the positive experience or transformation of others to enhance the appeal of your products. This could be a case study, a collection of testimonials, or a blog post-style account from an influencer that is well-known in that respective field. 
  • The last one should be an incentive – Either a discount (automatically applied to their order to streamline the process) or free shipping. Highlight the savings they will benefit from in clear and bold CTAs. 

One last tip, use ActiveCampaign to automate this email sequence and progressively segment the list to exclude the people who completed their purchase after an email so that they don’t receive irrelevant messages afterward. 

Final Words On Creating An Abandoned Cart Strategy 

Over the years, we have helped countless businesses set up their online stores, but the products and the technology to get them in front of customers are just part of the success equation. 

It is imperative that you closely monitor how potential customers interact with your website/catalog and account for any discrepancies and failings in your presentation/sales funnel.

With this abandoned cart strategy focused on prevention and recovery, you are sure to see a dramatic increase in the number of orders that make it to the finish line! 

If you want any further help in implementing any or all measures talked about in this blog post, we would be more than glad to give you a helping hand. Contact us here, and we will schedule a call right away to discuss how we can help you leverage technology to scale your business! 

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Vlad Popirda

MARKETING SPECIALIST

If you’ve been swayed, convinced, or otherwise persuaded by the writing on our page or in some of our emails, chances are Vlad was the man behind it.

Be it Social Media Management, Marketing Strategy, PPC Ads, or Copywriting, you can rely on him to get the job done.

With a Bachelor’s in Marketing and a Master’s in Advertising, his life’s work is to leave this world better than he found it, and he aims to achieve that by putting his talents in the service of the right people and helping businesses make a difference in the world.

Outside of working hours, you may find him singing Britney Spears songs at karaoke nights, or exercising his creativity in varied ways, such as playing chess, designing board games, playing guitar, or playing Dungeons & Dragons with his mates.

Alisa Villanueva

ACCOUNT MANAGER

Alisa is the glue that brings all the parts of our operation together. The one always keeping an eye on the bigger picture. The person that makes sure that it all works smoothly and on schedule, giving everything an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

While juggling her different tasks (Project Management, Web Design, Quality Control, Customer Service), one thing never changes: she will use her artistic sense to make a project unique and she will hear out the person she is working with, understanding their needs and wishes while integrating and tying them all together to create an outstanding final product.

When she’s not tuned in to her work, you’ll find Alisa taking ordinary things and making them beautiful. In her artistic endeavors she explores many different mediums of expression, like painting, ceramics, dance, and cooking. Among these, her dancing stands out, as she is part of a salsa dance performance team, doing gigs both locally and nationally.

Her dream is to travel and explore different cultures, which she is always doing from home by cooking and trying out various cuisines from around the world.
Short Excerpt:
Alisa is the one that makes things work smoothly and on schedule, giving everything she does an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

Zach Warshawsky

CHIEF OPERATING OFFICER

Zach manages the operational side of our business and coordinates all the work done by our team. He designs technical architecture and always keeps an eye towards the future, making sure his solutions are scalable. He applies his skills in all sorts of fields, such as Project and Team Management, Sales Funnels, Web Technology, Split Testing, Automation and CRM.

If there’s one trait he shares with Henry, it’s passionate problem-solving. Although he has been working for over 25 years in Sales, Marketing, Management, Team Building and Customer Service, perhaps his relevant business credentials start even earlier. At 15, he started a business selling and installing car stereo systems before he even had a driver’s license. Armed with a reseller’s permit and a passion for business, he started down the path of entrepreneurship and hasn’t looked back since.

With four amazing children and a wonderful wife in his life, his goal is set: provide the best possible life for them that he can. To that end, he works hard on helping clients scale their businesses through the use of cutting edge digital marketing tools.

His weapon of choice on this quest is not a coincidence, for his knowledge of technology is certainly top-notch. This can sometimes be a blessing and a curse however, when the Apple Genius Bar can’t solve a friend’s problem, it’s Zach’s phone that gets lit up.

To unwind, he spends time with his children, goes on weekly dates with his wife and is passionate about crafting culinary art… he unwinds and loves creating amazing home-cooked meals for his friends and family!

Henry Hamamjy

CHIEF EXECUTIVE OFFICER

One of the two men that started it all, Henry has a knack for judging character and managing the internal structure of our team. The go-to guy for when business owners hit a roadblock, he is well known for offering unique, scalable solutions to any issue that presents itself. 

With a background in Sales, Marketing, Management, People Development and Leadership, he puts it all to good use in the service of his clients and fellow team members, helping them better themselves. 

He’s a born problem-solver, breaking any seemingly impossible task into achievable actionable items.  He has successfully helped dozens of businesses expand to the 7-8 figure level, by designing and implementing extensible, supportive and responsive infrastructure that his clients could then leverage to their fullest advantage. 

At work, he loves helping our customers make their dreams a reality, taking businesses to the next step of success, guiding them all the while. Outside of work, he enjoys a good meal with friends and a nice Napa Valley Cabernet Sauvignon. He also likes travelling with his family and exploring different cultures and finding out more about our world. Having dreamt of becoming a soccer player when he grew up, he has since traded that sport for another, namely golf, which he partakes in whenever he gets the chance.

Little known fact, he won the Atomic Spicy Food Competition when most of the people quit after just a couple of bites. Scientists have yet to come up with an explanation.