Use Drip Content To Keep Your Membership site fresh.

Drip Content: The Secret To A Successful Membership Site

Drip content might be just the concept you need to ensure long-term engagement, increase product satisfaction and build a sustainable community around your brand.  Your top-notch marketing efforts, usually by leveraging the promise of great content, can ensure that people will arrive on your website. However, the way you organize and deliver said content determines whether those people will turn into curious but fleeting visitors or long-term & engaged users of your website. 

In this blog post, we aim to give you all the information necessary to determine whether drip feed content is a good fit for your business.

That means we go over its benefits, when it should and shouldn’t be used and how to implement it for your website using the two most popular & robust membership tools available online. So let’s jump straight into it with just what exactly it means to drip content!

What Is Drip Feed Content And When Should You Do It?

In its most basic sense, we are talking about releasing the content on your membership website or online course bit by bit over a period of time. So instead of a person gaining access to your entire library upon signing up, at least part of if not all of your content is scheduled out to be delivered in a predetermined fashion. 

This content could be course lessons, videos, website pages, posts, tests & quizzes, pretty much anything that could provide value to your users.  No tactic applies to every situation, so when should you deploy it? We want to take a moment here and differentiate between two types of drip content, going over their preferred use cases: 

Scheduled Release Drip Content 

This means that content is being released on a specific date for all users. It doesn’t matter if Person A becomes a member a year after Person B, they will both get access to the material at the exact same time. This can work great for membership sites that wish to foster a sense of community since every new piece of content is an opportunity for everybody to come together, sharing their thoughts and ideas. It also lends itself to updating new information efficiently as time goes on. 

So if you have a group of people passionate about woodworking, it might be a good idea to release content centered around new project ideas/techniques to everyone. This can foster discussion and a sense of long-term value. 

Evergreen Drip Content 

Keeping with the amateur woodworker idea, let’s say you have a person who is at the beginning of their journey. Then they have no use for the cutting-edge innovations in this field. What they need are the basics. Thankfully, these usually don’t change much overtime in a given area of interest. 

This allows you to structure your content for the optimal learning experience – A natural progression curve, building on fundamental principles and skills, with well-placed brakes, to allow for the knowledge to be fully absorbed and understood.  Once you have the design of your learning journey, you can tailor this content to drip for every single new student from the moment they sign-up. Regardless of when they join, each student will have a journey tailored to their needs that they will progress through step by step at their own pace. 

Benefits of Drip Content

 Use Drip Content To Keep Your Membership site fresh.

Let’s run through a few of the significant benefits you might see when you decide to drip content to your members. 

  1. Ensure long-term engagement since people will regularly visit your website to consume the latest content. If a user has to take more trips to your site to get your content, that is fantastic news for you. More visits mean more views, more traffic, and more opportunities for advertising to and engaging with said user. 
  2. Maybe you haven’t created the whole course yet, and the built-in brakes between content pieces can act as a buffer, buying you time until the next part needs to be put out in the world. 
  3. When you drip course content, it can be consumed in the way it was meant to. If the course, through research and testing, was spaced out in a certain way, determined to be the optimal way of consuming and understanding it, then drip-feeding lets you bake this spacing into the course’s DNA. This eliminates the possibility of some students giving up the course because of the way they interact with it. (Maybe they rushed through the first 20 lessons without leaving time for the information to be fully understood. So now they feel overwhelmed with the rest of the course and end up ditching it, thinking it is just “not for them”.)  

Now that we have our “When?” and “Why?”, let’s look over the “How?” The actual method. We’ll go over how you can drip content in two of the most popular and dependable WordPress plugins around, MemberMouse and MemberPress. 

Can You Use Drip Content In MemberPress?

MemberPress is one of the most used WordPress plugins for a reason. It anticipates your users’ particular way of interacting with your content and lets you tailor the experience to their needs. Thus they have a dedicated drip content dashboard, and the MemberPress drip content creation process couldn’t be more straightforward

Simply go to your “WordPress Dashboard”, then the “MemberPress” section and finally the “Rules” area. Here you only need to select “Drip/Expiration”, adjust a few settings, and you’re done! 

These settings give you a greater degree of control and include: 

  • The pages you want to be made available.
  • Which membership tier gets access.
  • The exact time after which the content becomes available, tailored around a specific user action or a set date. 

Can You Use Drip Content In MemberMouse?

This is yet another impressive and comprehensive WordPress plugin that we have recommended to our clients and helped them implement. MemberMouse drip content is very easy to set up.  In the “MemberMouse Dashboard”, go to “Product Settings”, then to “Drip Content Schedule”. Here you can efficiently decide what content will be visible to which membership tier and at which date. 

Note that in both of these plugins the day somebody registers is considered “Day 0” so if you wanted to schedule a piece of content to be delivered on somebody’s seventh day, you would enter “Day 6”.

Final Words On Using Drip Content

We sincerely hope we’ve used our considerable experience and knowledge of membership websites to give you a clear idea of whether you should set up drip content for your business. We believe that this method takes full advantage of the capabilities of modern-day technology to offer you a greater degree of control in providing a curated experience to your customers.  If you wish to get a helping hand with implementing this or any other tactic/tool in our wheelhouse, we would be more than happy to extend you one! 

Simply contact us right here, and we will schedule a call right away to discuss all the ways we can help you scale your business! We hope to hear from you soon!

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Vlad Popirda

MARKETING SPECIALIST

If you’ve been swayed, convinced, or otherwise persuaded by the writing on our page or in some of our emails, chances are Vlad was the man behind it.

Be it Social Media Management, Marketing Strategy, PPC Ads, or Copywriting, you can rely on him to get the job done.

With a Bachelor’s in Marketing and a Master’s in Advertising, his life’s work is to leave this world better than he found it, and he aims to achieve that by putting his talents in the service of the right people and helping businesses make a difference in the world.

Outside of working hours, you may find him singing Britney Spears songs at karaoke nights, or exercising his creativity in varied ways, such as playing chess, designing board games, playing guitar, or playing Dungeons & Dragons with his mates.

Alisa Villanueva

ACCOUNT MANAGER

Alisa is the glue that brings all the parts of our operation together. The one always keeping an eye on the bigger picture. The person that makes sure that it all works smoothly and on schedule, giving everything an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

While juggling her different tasks (Project Management, Web Design, Quality Control, Customer Service), one thing never changes: she will use her artistic sense to make a project unique and she will hear out the person she is working with, understanding their needs and wishes while integrating and tying them all together to create an outstanding final product.

When she’s not tuned in to her work, you’ll find Alisa taking ordinary things and making them beautiful. In her artistic endeavors she explores many different mediums of expression, like painting, ceramics, dance, and cooking. Among these, her dancing stands out, as she is part of a salsa dance performance team, doing gigs both locally and nationally.

Her dream is to travel and explore different cultures, which she is always doing from home by cooking and trying out various cuisines from around the world.
Short Excerpt:
Alisa is the one that makes things work smoothly and on schedule, giving everything she does an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

Zach Warshawsky

CHIEF OPERATING OFFICER

Zach manages the operational side of our business and coordinates all the work done by our team. He designs technical architecture and always keeps an eye towards the future, making sure his solutions are scalable. He applies his skills in all sorts of fields, such as Project and Team Management, Sales Funnels, Web Technology, Split Testing, Automation and CRM.

If there’s one trait he shares with Henry, it’s passionate problem-solving. Although he has been working for over 25 years in Sales, Marketing, Management, Team Building and Customer Service, perhaps his relevant business credentials start even earlier. At 15, he started a business selling and installing car stereo systems before he even had a driver’s license. Armed with a reseller’s permit and a passion for business, he started down the path of entrepreneurship and hasn’t looked back since.

With four amazing children and a wonderful wife in his life, his goal is set: provide the best possible life for them that he can. To that end, he works hard on helping clients scale their businesses through the use of cutting edge digital marketing tools.

His weapon of choice on this quest is not a coincidence, for his knowledge of technology is certainly top-notch. This can sometimes be a blessing and a curse however, when the Apple Genius Bar can’t solve a friend’s problem, it’s Zach’s phone that gets lit up.

To unwind, he spends time with his children, goes on weekly dates with his wife and is passionate about crafting culinary art… he unwinds and loves creating amazing home-cooked meals for his friends and family!

Henry Hamamjy

CHIEF EXECUTIVE OFFICER

One of the two men that started it all, Henry has a knack for judging character and managing the internal structure of our team. The go-to guy for when business owners hit a roadblock, he is well known for offering unique, scalable solutions to any issue that presents itself. 

With a background in Sales, Marketing, Management, People Development and Leadership, he puts it all to good use in the service of his clients and fellow team members, helping them better themselves. 

He’s a born problem-solver, breaking any seemingly impossible task into achievable actionable items.  He has successfully helped dozens of businesses expand to the 7-8 figure level, by designing and implementing extensible, supportive and responsive infrastructure that his clients could then leverage to their fullest advantage. 

At work, he loves helping our customers make their dreams a reality, taking businesses to the next step of success, guiding them all the while. Outside of work, he enjoys a good meal with friends and a nice Napa Valley Cabernet Sauvignon. He also likes travelling with his family and exploring different cultures and finding out more about our world. Having dreamt of becoming a soccer player when he grew up, he has since traded that sport for another, namely golf, which he partakes in whenever he gets the chance.

Little known fact, he won the Atomic Spicy Food Competition when most of the people quit after just a couple of bites. Scientists have yet to come up with an explanation.