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11x ROAS on a 3-Month Window: Rebuilding Christmas in the Park's Digital Engine

Christmas in the Park needed to diversify their aging audience and modernize their digital infrastructure while transitioning to a new ticketing platform all before their critical holiday season launched.

Total revenue

in 3-month season
$ 0 k
Return on ad spend
from paid campaigns
0 x

The Challenge

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Aging Audience & Platform Transition

Christmas in the Park faced demographic pressure with an aging fan base and needed to attract younger audiences (21-50) while simultaneously transitioning from Fair Harbor to Shopify for ticketing. The timing was critical everything needed to work flawlessly before their seasonal opening.

Fragmented Digital Infrastructure

Their email marketing operated on a single, unsegmented list with no audience intelligence or personalization capability. Without proper CRM integration or data collection tools, they lacked the insights needed to target specific demographics or promote themed events effectively to the right audiences.

Security Vulnerabilities & Technical Debt

The existing digital infrastructure had multiple security gaps that threatened email deliverability and customer data. With a seasonal business model, any technical failures during their 3-month revenue window would directly impact annual performance and couldn't be recovered.

We Achieved

Total revenue generated in 3-month season

$ 0 k

Return on ad spend from paid campaigns

0 x

Email open rate from newly segmented audiences

0 %

Solutions

Complete Digital Infrastructure Overhaul

We rebuilt their website from the ground up and updated their Shopify ticketing platform to support high-volume transactions and theme night promotions. When a spam bot attack threatened email deliverability, we intercepted and neutralized it immediately, ensuring their critical communication channel remained intact throughout the season.

Intelligent Audience Segmentation & Engagement

We transformed their single email list into a dozen targeted segments, enabling personalized messaging for different demographics, theme nights, and engagement levels. Using Postmark and integrated CRM tools, we deployed 813,386 emails both transactional and promotional achieving a 49.27% open rate through strategic segmentation and timing.

Multi-Channel Revenue Acceleration

We executed retargeting campaigns across Facebook, Instagram, YouTube, and TikTok while coordinating weekly theme night promotions through email. The strategy included supporting the launch of their new on-site tavern with targeted messaging to warm audiences, ensuring strong awareness and attendance for special events throughout the season.

Results

Revenue Goals Exceeded Despite Setbacks

Christmas in the Park generated over $600K in revenue during their 3-month season, surpassing their $500K goal despite a 1.5-week rain closure that eliminated a significant portion of their operating window. The 11x ROAS on paid advertising demonstrated efficient customer acquisition across all channels.

Audience Diversification Success

The segmented email strategy and multi-platform paid campaigns successfully attracted younger demographics for theme nights while maintaining strong engagement with their core family audience. The tavern launch and special events drew consistent attendance, creating new revenue streams beyond traditional ticket sales.

Scalable Seasonal Infrastructure

Christmas in the Park now has a robust digital foundation that can scale with their growth. The modernized Shopify platform, segmented CRM, and proven multi-channel marketing playbook provide a repeatable system for future seasons eliminating the technical debt and security risks that previously threatened their digital operations.

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Vlad P. Marketing Specialist at Profitable Media, LLC

Vlad Popirda

MARKETING SPECIALIST

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If you’ve been swayed, convinced, or otherwise persuaded by the writing on our page or in some of our emails, chances are Vlad was the man behind it.

Be it Social Media Management, Marketing Strategy, PPC Ads, or Copywriting, you can rely on him to get the job done.

With a Bachelor’s in Marketing and a Master’s in Advertising, his life’s work is to leave this world better than he found it, and he aims to achieve that by putting his talents in the service of the right people and helping businesses make a difference in the world.

Outside of working hours, you may find him singing Britney Spears songs at karaoke nights, or exercising his creativity in varied ways, such as playing chess, designing board games, playing guitar, or playing Dungeons & Dragons with his mates.

Alisa Villanueva Account Manager at Profitable Media, LLC

Alisa Villanueva

ACCOUNT MANAGER

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Alisa is the glue that brings all the parts of our operation together. The one always keeping an eye on the bigger picture. The person that makes sure that it all works smoothly and on schedule, giving everything an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

While juggling her different tasks (Project Management, Web Design, Quality Control, Customer Service), one thing never changes: she will use her artistic sense to make a project unique and she will hear out the person she is working with, understanding their needs and wishes while integrating and tying them all together to create an outstanding final product.

When she’s not tuned in to her work, you’ll find Alisa taking ordinary things and making them beautiful. In her artistic endeavors she explores many different mediums of expression, like painting, ceramics, dance, and cooking. Among these, her dancing stands out, as she is part of a salsa dance performance team, doing gigs both locally and nationally.

Her dream is to travel and explore different cultures, which she is always doing from home by cooking and trying out various cuisines from around the world.
Short Excerpt:
Alisa is the one that makes things work smoothly and on schedule, giving everything she does an artistic spin and flourish with her keen eye for design.

With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.

Zach Warshawsky Chief Operations Officer at Profitable Media, LLC

Zach Warshawsky

CHIEF OPERATING OFFICER

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Zach manages the operational side of our business and coordinates all the work done by our team. He designs technical architecture and always keeps an eye towards the future, making sure his solutions are scalable. He applies his skills in all sorts of fields, such as Project and Team Management, Sales Funnels, Web Technology, Split Testing, Automation and CRM.

If there’s one trait he shares with Henry, it’s passionate problem-solving. Although he has been working for over 25 years in Sales, Marketing, Management, Team Building and Customer Service, perhaps his relevant business credentials start even earlier. At 15, he started a business selling and installing car stereo systems before he even had a driver’s license. Armed with a reseller’s permit and a passion for business, he started down the path of entrepreneurship and hasn’t looked back since.

With four amazing children and a wonderful wife in his life, his goal is set: provide the best possible life for them that he can. To that end, he works hard on helping clients scale their businesses through the use of cutting edge digital marketing tools.

His weapon of choice on this quest is not a coincidence, for his knowledge of technology is certainly top-notch. This can sometimes be a blessing and a curse however, when the Apple Genius Bar can’t solve a friend’s problem, it’s Zach’s phone that gets lit up.

To unwind, he spends time with his children, goes on weekly dates with his wife and is passionate about crafting culinary art… he unwinds and loves creating amazing home-cooked meals for his friends and family!

Henry Hamamjy Chief Executive Officer at Profitable Media, LLC

Henry Hamamjy

CHIEF EXECUTIVE OFFICER

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One of the two men that started it all, Henry has a knack for judging character and managing the internal structure of our team. The go-to guy for when business owners hit a roadblock, he is well known for offering unique, scalable solutions to any issue that presents itself. 

With a background in Sales, Marketing, Management, People Development and Leadership, he puts it all to good use in the service of his clients and fellow team members, helping them better themselves. 

He’s a born problem-solver, breaking any seemingly impossible task into achievable actionable items.  He has successfully helped dozens of businesses expand to the 7-8 figure level, by designing and implementing extensible, supportive and responsive infrastructure that his clients could then leverage to their fullest advantage. 

At work, he loves helping our customers make their dreams a reality, taking businesses to the next step of success, guiding them all the while. Outside of work, he enjoys a good meal with friends and a nice Napa Valley Cabernet Sauvignon. He also likes travelling with his family and exploring different cultures and finding out more about our world. Having dreamt of becoming a soccer player when he grew up, he has since traded that sport for another, namely golf, which he partakes in whenever he gets the chance.

Little known fact, he won the Atomic Spicy Food Competition when most of the people quit after just a couple of bites. Scientists have yet to come up with an explanation.