Proven strategies, actionable tactics, and real-world case studies to help you build a profitable, sustainable business.
GTM engineering is the practice of building and operating the systems a go-to-market team runs on: the CRM architecture, the data flows between platforms, the automations, and the tracking that tells you what actually happened. A GTM engineer is the person who builds those systems. Profitable Media has been building revenue infrastructure for ecommerce, DTC and direct-response businesses since 2008. The term is new. US search volume for it only starts registering in January 2025. Our work is not.
Stan Store is a link-in-bio storefront for creators selling digital products, courses, memberships and bookings, priced at $29 or $99 a month. Stan takes no cut of what you sell, only your payment processor does. The catch: pixel tracking (Google Analytics, Meta, TikTok, Pinterest) only works on the $99 Creator Pro plan, so if you run paid ads, that’s the plan you actually need.
GA4 tracking is how you record what people do on your site. Server-side tagging changes how that record gets delivered. Instead of the browser sending data straight to Google, Meta and everyone else, it sends one request to a server you control, and that server decides what each tool receives. You get better delivery, cleaner control over what leaves your site, and longer-lived cookies in some browsers.
Your website traffic is growing, but do you know exactly where it’s coming from? UTM parameters are short tags added to a URL that tell Google Analytics where visitors came from, how they arrived, and which campaign brought them in. In this guide, you’ll learn what each of the five UTM parameters tracks, where to use them across social, email, PPC, and local SEO, and how to build and test UTM codes in GA4. We’ll also cover naming best practices and common mistakes that break your tracking, so you can measure ROI accurately and make smarter marketing decisions.
Big data gives businesses more information than ever, but raw numbers alone rarely lead to better decisions. Marketing data visualization turns complex datasets into clear, digestible insights that reveal patterns, trends, and opportunities. In this guide, you’ll explore popular visualization tools, the most effective chart and graphic types, and best practices for designing clean, interactive, and accessible dashboards. You’ll also learn how to measure your visualizations’ impact so your team can make smarter, data-driven marketing decisions.
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If you’ve been swayed, convinced, or otherwise persuaded by the writing on our page or in some of our emails, chances are Vlad was the man behind it.
Be it Social Media Management, Marketing Strategy, PPC Ads, or Copywriting, you can rely on him to get the job done.
With a Bachelor’s in Marketing and a Master’s in Advertising, his life’s work is to leave this world better than he found it, and he aims to achieve that by putting his talents in the service of the right people and helping businesses make a difference in the world.
Outside of working hours, you may find him singing Britney Spears songs at karaoke nights, or exercising his creativity in varied ways, such as playing chess, designing board games, playing guitar, or playing Dungeons & Dragons with his mates.
Alisa is the glue that brings all the parts of our operation together. The one always keeping an eye on the bigger picture. The person that makes sure that it all works smoothly and on schedule, giving everything an artistic spin and flourish with her keen eye for design.
With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.
While juggling her different tasks (Project Management, Web Design, Quality Control, Customer Service), one thing never changes: she will use her artistic sense to make a project unique and she will hear out the person she is working with, understanding their needs and wishes while integrating and tying them all together to create an outstanding final product.
When she’s not tuned in to her work, you’ll find Alisa taking ordinary things and making them beautiful. In her artistic endeavors she explores many different mediums of expression, like painting, ceramics, dance, and cooking. Among these, her dancing stands out, as she is part of a salsa dance performance team, doing gigs both locally and nationally.
Her dream is to travel and explore different cultures, which she is always doing from home by cooking and trying out various cuisines from around the world.
Short Excerpt:
Alisa is the one that makes things work smoothly and on schedule, giving everything she does an artistic spin and flourish with her keen eye for design.
With her background in sales, customer service and art, it’s no wonder her strength is in communicating with people, be they our customers or us, her team.
Zach manages the operational side of our business and coordinates all the work done by our team. He designs technical architecture and always keeps an eye towards the future, making sure his solutions are scalable. He applies his skills in all sorts of fields, such as Project and Team Management, Sales Funnels, Web Technology, Split Testing, Automation and CRM.
If there’s one trait he shares with Henry, it’s passionate problem-solving. Although he has been working for over 25 years in Sales, Marketing, Management, Team Building and Customer Service, perhaps his relevant business credentials start even earlier. At 15, he started a business selling and installing car stereo systems before he even had a driver’s license. Armed with a reseller’s permit and a passion for business, he started down the path of entrepreneurship and hasn’t looked back since.
With four amazing children and a wonderful wife in his life, his goal is set: provide the best possible life for them that he can. To that end, he works hard on helping clients scale their businesses through the use of cutting edge digital marketing tools.
His weapon of choice on this quest is not a coincidence, for his knowledge of technology is certainly top-notch. This can sometimes be a blessing and a curse however, when the Apple Genius Bar can’t solve a friend’s problem, it’s Zach’s phone that gets lit up.
To unwind, he spends time with his children, goes on weekly dates with his wife and is passionate about crafting culinary art… he unwinds and loves creating amazing home-cooked meals for his friends and family!
One of the two men that started it all, Henry has a knack for judging character and managing the internal structure of our team. The go-to guy for when business owners hit a roadblock, he is well known for offering unique, scalable solutions to any issue that presents itself.
With a background in Sales, Marketing, Management, People Development and Leadership, he puts it all to good use in the service of his clients and fellow team members, helping them better themselves.
He’s a born problem-solver, breaking any seemingly impossible task into achievable actionable items. He has successfully helped dozens of businesses expand to the 7-8 figure level, by designing and implementing extensible, supportive and responsive infrastructure that his clients could then leverage to their fullest advantage.
At work, he loves helping our customers make their dreams a reality, taking businesses to the next step of success, guiding them all the while. Outside of work, he enjoys a good meal with friends and a nice Napa Valley Cabernet Sauvignon. He also likes travelling with his family and exploring different cultures and finding out more about our world. Having dreamt of becoming a soccer player when he grew up, he has since traded that sport for another, namely golf, which he partakes in whenever he gets the chance.
Little known fact, he won the Atomic Spicy Food Competition when most of the people quit after just a couple of bites. Scientists have yet to come up with an explanation.
